
01/08/2025
From Nordic Vision to South African Reality!
Did you know? Laura Lykkegaard, Founder of Nordic House, was part of the core team that brought H&M to South Africa, helping the global retail giant navigate its market entry from strategy to store launch.
Today, South Africa’s retail and fashion industry is booming:
- Apparel market worth USD 5.8B and growing at 4.6% CAGR.
- 3,,400+ Shoprite stores and 5,800+ Pepkor outlets showcase massive reach.
- Retailers like Mr Price and TFG report 6–8% quarterly sales growth.
- Luxury goods expected to grow 7% by 2027.
- A young, style-driven population is driving demand for both local and international brands.
With scale, influence, and evolving consumer trends, South Africa is one of the most exciting growth markets for global retail.
At Nordic House, we know how to make it happen:
- Insider market knowledge
- Deep operational expertise
- Proven track record with global brand launches
Thinking about expanding your brand into Africa? Connect now and make your market entry as successful as H&M’s.
Contact us at: [email protected]