Seagram Pearce MEDIA

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Seagram Pearce MEDIA

Commercial Photo | Film | CGI
Seagram Pearce MEDIA
www.seagrampearce.com
instagram.com/seagrampearce

28/08/2026

Bridging ultra-luxury craftsmanship with indigenous heritage requires reverence for the artist and complete precision in ex*****on.

When BMW Germany (BMW Art Cars) commissioned Esther Mahlangu to transform the BMW 7 Series interior with her iconic Ndebele artwork, the campaign objective went beyond showcasing bespoke automotive luxury. We needed to tell a story of cultural legacy, precision, and human touch. Capturing an iconic artist at her home studio in Mpumalanga required aligning global luxury marketing directives with a deeply personal, grounded narrative. Every asset needed to honor Esther's artistic process while upholding BMW's international standards for premium imagery & film.

Production took place over 4 full days in Mathyna Serorina, Mpumalanga, against the vibrant, hand-painted geometric architecture of Esther’s homestead. To capture the texture of traditional chicken-feather brushes, natural earth pigments, and intricate beadwork without artificial harshness, we relied on ideal daylight times paired with additional lighting. Shot on Nikon Full Frame glass, we focused on close-up tactile details, authentic skin tones, and rich color accuracy.

Two decades of managing high-stakes international automotive logistics meant every detail of pre-production was storyboarded. Eliminating creative risk early gave us the freedom to focus entirely on storytelling on set. The result is a timeless commercial suite built for global press and art fair exhibitions like the London Art Festival, where this project lived for its first year.

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Agency: Seagram Pearce Media

Client: BMW / BMW Individual Manufaktur

Vehicle: BMW 7 Series (Esther Mahlangu Edition)

Location: Mathyna Serorina, Mpumalanga, South Africa

Hardware: Nikon Full Frame Body & Prime Lenses

24/08/2026

You want your portrait to cause someone to stop for a moment to appreciate it. In an ocean of portraits, having one that looks and feels like something out of a movie poster will become your favourite portrait to use for years to come.

We understand how important that first impression is and we will always ensure your portrait is something worthy of a feature or magazine cover.

Investing in precise, high-impact portraiture equips your brand with executive visual assets that instantly command credibility. Ask us about setting up your next portrait session so we can create something truly unique for you.

21/08/2026

Our activewear clients know that the market demands authenticity grounded in real life yet still aspirational. We understand that narrow gap, and we deliver.

Capturing high-performance activewear requires balancing raw physical movement with refined commercial aesthetic. For this series, the challenge was grounding technical fitness apparel in natural, high-contrast environments without losing focus on the client’s precision apparel design.

Audiences instantly recognise staged, overly synthetic fitness imagery. To resonate with dedicated athletes and style-conscious consumers, our visual strategy focused on real athletic effort, anatomically aligned crop callouts, and natural movement across urban and coastal environments. By highlighting specific muscle groups and garment flex points through graphic overlays like "My Lats," "My Hips," and "My Knees," we bridged the gap between functional sports science and high-end lifestyle branding.

Production moved between the harsh backlighting along the Sea Point Promenade in Cape Town & the studio. Shooting against golden-hour backlights introduced strong flare and high contrast. Using Nikon Full Frame bodies paired with fast prime lenses, we harnessed natural sunbursts to outline athletic silhouettes while shaping key fill light using targeted reflectors. The studio portraiture used direct off-camera flash against deep textured backdrops, creating sharp, dramatic key lighting that defined muscular tone and fabric grain.

Agency: Seagram Pearce Media
Client: FIT Activewear
Vehicle: N/A (Apparel & Activewear Editorial)
Location: Sea Point Promenade & Signal Hill, Cape Town, South Africa
Hardware: Nikon Full Frame DSLR, Nikkor 85mm f/1.4, Nikkor 35mm f/1.4, Off-Camera Strobe & Reflector Kit

19/08/2026

Capturing the sculpted profile and angular geometry of a Ferrari 365 GT4 BB requires a calculated approach to studio lighting, along with the ability to really play with how we shape the cars dynamic panels.

To accentuate the deep metallic blue finish and highlight the continuous waistline, we wanted to keep the lighting as minimalist as possible. This isn't always possible, but the Ferrari 365 GT4 lends itself to this style beautifully. Without overcomplicating the cars design with lighting, it keeps everything uber minimal, but exceptionally refined.

Executing studio automotive at this level guarantees your assets translate seamlessly across commercial print, digital campaigns, and editorial layouts. Reach out to discuss how we can engineer your next media investment.

17/08/2026

Balancing bright MBUX displays against a fading twilight horizon is always a technical puzzle. For this Mercedes-Benz CLE300 shot, the goal was to capture the warm ambient lighting without blowing out the digital screens or losing rich shadow detail in the leather.

We tackled this by blending multi-exposure base plates with soft, continuous light fills inside the cabin.

Getting these elements right in-camera protects your brand fidelity, and it ensures your visual assets deliver crisp, consistent impact whether they end up on a smartphone screen or a highway billboard.

14/08/2026

Urban Minimalism: The Volvo XC40

When we set out to capture the Volvo XC40, we wanted to move beyond the usual focus on utility and really lean into urban sophistication. Our goal was to showcase the XC40 as the perfect companion for the design-conscious professional—someone who values Scandinavian minimalism and clean, architectural lines.

To bring this vision to life, we styled the shoot to mirror those same principles. We paired the car with models dressed in structured, neutral-toned trench coats, positioning the vehicle less like a piece of hardware and more like a curated fashion choice.

Our pre-production was all about precision, ensuring the car’s look perfectly matched our models and wardrobe. In post-production, we kept things polished—handling blemish removal and cleanup, then applying a subtle color grade that highlights the authentic textures of the leather and steel, resulting in high-end, commercial-ready assets.

Project Data Box * Agency: Seagram Pearce Media
Client: Volvo Cars
Vehicle: Volvo XC40
Location: Cape Town Coastline, South Africa
Hardware: Nikon Full Frame System

12/08/2026

You know, street photography is often just a game of luck, but for me, editorial portraiture is all about being intentional. When you're trying to capture the real heart of an old-school European neighborhood, you can't just run around snapping photos and hope a story pops out. You actually have to slow down, watch, and wait until your technical setup finally clicks with the local rhythm.

With this series, I really wanted to build a visual library that goes a bit deeper than the usual tourist shots. We looked for that weathered, honest character you only find in local shopkeepers and residents in Spain, creating the kind of work that fits perfectly in premium travel or cultural campaigns. These days, people want something that feels true, not staged. By focusing on the quiet dignity of these men outside their antique shop, we managed to capture images that really speak to anyone who appreciates heritage and a good, raw human story.

07/08/2026

Building personal portfolio pieces like this '67 Mustang GT Eleanor composite gives us room to test complex lighting integration before stepping onto high-stakes commercial sets. Pushing technical boundaries on passion projects keeps our workflow sharp without client time pressures.

Matching dappled sunlight, soft wood-ceiling bounce, and shadow gradients onto reflective metallic paint requires deep patience and keen observation. Mastering how light behaves across glass and polished concrete in low-pressure personal work directly translates to smoother, faster ex*****on when shooting for major automotive brands.

Every personal project serves as a proving ground for solving tricky visual problems ahead of time. When complex client briefs demand seamless integrations under tight deadlines, the practice pays off in reliable, high-end production results.

Do you agree that it's vital to keep creative flow going by doing personal portfolio projects?

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http://www.seagrampearce.com/

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