Loys Models

27/08/2025

We’re in season. Get in touch with us for your profile updates. New faces our welcome.

20/08/2025

New Ackermans Campaign with Loys Models Kid’s Division.

28/07/2025

We’re casting for Asian/Japanese talents age 25-50yrs for a commercial shooting in Cape Town. Send us your photos with names and date of birth. WhatsApp 0783055858 or email [email protected]

24/07/2025

21/07/2025

18/07/2025

We're casting for Caucasian and Mixed race babies age 5-9months and 10-14months old baby for a TV Commercial campaign. Please send us your baby's names, date of birth and photos. You can also send via email to [email protected] . Looking forward to your submissions.

Thanks.

Loys Models.

16/05/2025

Producing a TV commercial (TVC) involves multiple stages—from concept development to final delivery. Below is a breakdown of the process, whether you’re working with an agency or producing independently.
1. Pre-Production (Planning & Preparation)
A. Brief & Strategy
Client Brief: Understand the brand’s goals, target audience, and key message.
Creative Concept:Brainstorm ideas (script, storyboard, mood board).
Budget & Timeline: Define costs (production, talent, locations, post-production).
B. Scriptwriting & Storyboarding
C. Casting & Crew Hiring
Actors/models/presenters
Production Team:
Director
Director of Photography (DOP)
Production Manager
Sound & Lighting Technicians
D. Location Scouting & Permits
E. Equipment & Logistics
Camera Gear: 4K/8K cameras, drones, gimbals.
Lighting & Sound: Mics, reflectors, boom poles.
Props & Wardrobe: Branded items, costumes.
2. Production (Filming the Commercial)
A. Shoot Day(s) Setup
Call Sheet: Schedule for cast & crew.
Lighting & Camera Tests:Ensure optimal visuals.
B. Filming
C. Wrap-Up
3. Post-Production (Editing & Finalization)
A. Video Editing
Assembly Cut: Rough edit following the script.
Fine Cut: Refine transitions, pacing, and effects.
Color Grading: Adjust tones (warm, cool, cinematic).
B. Sound Design & Music
Voiceover Recording:Professional studio session.
Sound Effects & Music:Licensed tracks or custom score.
Mixing: Balance dialogue, music, and SFX.
C. Visual Effects (VFX) & Graphics
Motion Graphics: Animated text, logos.
CGI (if needed): 3D product animations.
D. Client Review & Revisions
Submit draft for feedback.
Make final tweaks.
4. Delivery & Distribution
A. Final Export
Format: HD/4K, 16:9 or 9:16 (social media cuts).
Codecs: H.264 (MP4), ProRes (broadcast quality).
B. Media Placement
TV Networks: Submit to channels (DSTV, SABC).
Digital Platforms: YouTube, Facebook, Instagram.
Cinema Ads: If applicable.
C. Performance Tracking
Monitor viewership, engagement, and ROI.
TV Commercial Production Timeline
Stage Duration (Approx.)
Pre-Production 2–6 weeks
Production 1–5 days (depends on complexity)
Post-Production 2–4 weeks
Total 4–12 weeks

03/04/2025

Congratulations to Lisa for booking a hair brand commercial.

20/12/2024

🌟 Introducing Nayane 🌟

Our newest model, Nayane Araujo, brings her vibrant Brazilian flair and vast experience modeling in Portugal to our roster! 🇧🇷 With her stunning look and versatile expertise in editorial and commercial modelling, she’s ready to elevate your projects.

Available for bookings now.

📩 Contact us to book Nayane today!

20/12/2024

Introducing our newest model, Atrisha Maribe ✨
📸: .0

20/12/2024

Our newest model, Bella Davis, is now in Cape Town! 🇸🇪🇯🇲 With her stunning look and versatile experience in editorial, commercial, beauty, and hair modeling, she’s ready to bring magic to your projects.

Available for bookings until the end of February.

📩 Contact us to book Bella today!

10/07/2024

Casting call:
Synopsis:
We are casting for talent with REAL AMERICAN ACCENTS - talent who were born there or spent the majority of their childhood there so they speak with a natural American accent.
They are casting for the leads overseas so this search is just to see if we have any talent here who fit the brief and can do genuine American accents. We are not looking for talent to put on the accent.
*Please add note in provisions to say they are American.

All talent (Women 1,2,3) must have hair to shave on underarms and legs.
ONLY Women 3 - will need to shave p***c area on camera.

ETHOS
It is all about the skin. We are committed to celebrating her skin in all its glory. Every mark, dimple, crease, scar and smooth spot. We
show it, we focus on it, we talk about it, you might even say we are obsessed with it. No wrinkle, pore or follicle gets left behind. More
than a hair brand, we are a skin brand and this comes to life in copy, visuals and everything beyond that. Skin all day.

We want to make sure all bodies are represented.
We also love anything that makes talent unique: piercings, tattoos (smaller ones are ok), different hair colours, etc.
We are celebrating women who feel comfortable in a skin that is unique to them. Women of any ethnicities, ages, body types and sizes.

SKIN
We will engage diverse talent with an overt range of skin needs (from dry, to sensitive, to p***c). We welcome all skin tpes; full of natural texture and attributes - Dry Skin (appears dull and rough), Sensitive Skin (eczema,

Please send us your pictures (head &shoulders, close up of sides of your face and a full length pref blank background) with full personal details including date of birth with your sizes via WhatsApp to me at Loys Models 0783055858(Zola), 0645059410(Esona) or email [email protected]