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Link a Lead Best Independent Social Media Marketing Consultancy - Cape Town
in the Media Innovator Awards 2022 & 2024 Your customers are already using it.
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If you’re one of the few small businesses that are not yet plugged into social media, you may be wondering what all the fuss is about. Do you really need to use it, or can you just get by with an optimized website and an e-newsletter? The short answer is yes, you need social media – at least you do if you want to reach customers and stay competitive. Here are just a few reasons why social media is

so important for small businesses. This means that chances are much of your target market is already using social media. If you want to reach clients and prospects, you need to be where they are – by using social media you’ll increase the odds that your marketing message will get through to a significant number of them. It will give you a competitive advantage. Even though you may not be using social media, your competitors probably are. If that’s the case, you’ll want to add it to your marketing strategy ASAP, or risk falling behind. And if your competitors haven’t yet ventured into social media, rejoice – you can get a leg up on them by taking advantage of this marketing channel before they do. It will help you connect with your clients and prospects. Most marketing channels are one-way in nature – a business sends out its marketing message, and the consumer receives it. With social media, you can actually have a conversation. Social media helps to create a community of fans and followers that see you as more than just a business entity. They’ll view you as someone they trust, and people buy from those they trust. Social media isn’t just for the big boys – it’s a valuable marketing tool for small businesses, as well. It’s here to stay – at least for the foreseeable future – so take the leap and reap the many rewards it offers. Visual Marketing is defined as "the use of static brand images to enhance awareness and increase recognition in the mind of the consumer."Visual Marketing is the most subconscious form of marketing, and differs from other marketing techniques.Harnessing the power of images and visuals will make your marketing more powerful and more memorable. Images — when done deftly –can turn concepts and intangible things into something concrete. That helps people envision your brand and your message in their mind’s eye — and remember you when it comes times to buy. For small businesses, that’s particularly important. We don’t have a lot of money, time or staff to spend on marketing. So everything we do has to pack a punch.

26/08/2025
26/08/2025

The next big thing is AI tools that can do more complex tasks. Here’s how they will work.

Meta Ad Update 🚨Meta has changed how ad budgets are billed. Advertisers will now be charged upfront at the start of camp...
25/08/2025

Meta Ad Update 🚨
Meta has changed how ad budgets are billed. Advertisers will now be charged upfront at the start of campaigns, instead of after.

✅ More transparency on spend
⚡ Better control of budgets
⚠️ Less flexibility for last-minute adjustments

Time to review your ad planning and cash flow strategies!

25/08/2025

YouTube's looking to make Shorts look better in-stream. 

What do you think? Are AI companions a helpful tool for combating loneliness, or do they pose a risk to our mental healt...
17/08/2025

What do you think? Are AI companions a helpful tool for combating loneliness, or do they pose a risk to our mental health?

👇 Share your thoughts in the comments below. Let's discuss the balance between technology and genuine human connection.

With more apps looking to introduce AI tools for romantic connection, are we sure we've measured the potential risk?

CL1 represents a groundbreaking development in computing, merging biological neurons with traditional silicon technology...
13/08/2025

CL1 represents a groundbreaking development in computing, merging biological neurons with traditional silicon technology to create a new form of artificial intelligence.

🧠💻 Meet CL1 — The World’s First Commercial Biological Computer

Unveiled at an international tech conference in Barcelona, Melbourne-based Cortical Labs has launched CL1, a groundbreaking system powered by lab-grown human neurons — available through a cloud-based “Wetware-as-a-Service” model.

These living neurons can learn from inputs, building on the company’s 2022 feat of teaching neurons to play Pong.

🚀 Potential applications:

Disease modeling & drug testing

Next-gen AI development

Ultra-efficient, low-power computing

💡 Unlike traditional AI, CL1 can process small datasets faster and with far less energy — but it’s still early days, with scientists working to unlock its full potential.

This could be the start of a whole new era — where biology and technology merge in ways we’ve only imagined.

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Creative Digital Marketing specializing in Brand Design, Content Creation & Social Media.