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Best Independent Social Media Marketing Consultancy - Cape Town
in the Media Innovator Awards 2022 & 2024 Your customers are already using it.
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If you’re one of the few small businesses that are not yet plugged into social media, you may be wondering what all the fuss is about. Do you really need to use it, or can you just get by with an optimized website and an e-newsletter? The short answer is yes, you need social media – at least you do if you want to reach customers and stay competitive. Here are just a few reasons why social media is

so important for small businesses. This means that chances are much of your target market is already using social media. If you want to reach clients and prospects, you need to be where they are – by using social media you’ll increase the odds that your marketing message will get through to a significant number of them. It will give you a competitive advantage. Even though you may not be using social media, your competitors probably are. If that’s the case, you’ll want to add it to your marketing strategy ASAP, or risk falling behind. And if your competitors haven’t yet ventured into social media, rejoice – you can get a leg up on them by taking advantage of this marketing channel before they do. It will help you connect with your clients and prospects. Most marketing channels are one-way in nature – a business sends out its marketing message, and the consumer receives it. With social media, you can actually have a conversation. Social media helps to create a community of fans and followers that see you as more than just a business entity. They’ll view you as someone they trust, and people buy from those they trust. Social media isn’t just for the big boys – it’s a valuable marketing tool for small businesses, as well. It’s here to stay – at least for the foreseeable future – so take the leap and reap the many rewards it offers. Visual Marketing is defined as "the use of static brand images to enhance awareness and increase recognition in the mind of the consumer."Visual Marketing is the most subconscious form of marketing, and differs from other marketing techniques.Harnessing the power of images and visuals will make your marketing more powerful and more memorable. Images — when done deftly –can turn concepts and intangible things into something concrete. That helps people envision your brand and your message in their mind’s eye — and remember you when it comes times to buy. For small businesses, that’s particularly important. We don’t have a lot of money, time or staff to spend on marketing. So everything we do has to pack a punch.

15/11/2025

Forget billboards. The real play? Turning cities into canvases. A giant inflatable sneaker man on a rooftop? A robot painting dots across a building? These aren’t mere stunts. They’re stories people tell. done right.

13/11/2025

In 1977, Apple needed a new logo to replace its original, overly detailed design by co-founder Ronald Wayne, an illustration of Isaac Newton under an apple tree with a poetic inscription.

As Steve Jobs prepared to launch the Apple II, the first personal computer with a colour display, he wanted a logo that felt modern, approachable, and revolutionary.

Rob Janoff, a young art director at Regis McKenna, was briefed with one instruction from Jobs: "Don’t make it cute."

Janoff’s solution was the iconic bitten apple, simple, geometric, and instantly memorable. To celebrate the Apple II’s colour capabilities, he added bold horizontal rainbow stripes, symbolising creativity, accessibility, and the human touch behind technology.

By 1990, Landor Associates refined the silhouette for consistency, ensuring the logo remained crisp and legible at every size.

From rainbow stripes to sleek monochrome, the Apple logo has evolved, but its spirit of innovation and simplicity stays timeless.

11/11/2025

The Nike Swoosh, designed in 1971 by Carolyn Davidson, a student at Portland State University, was inspired by the wing of the Greek goddess Nike, symbolising speed and victory. Nike co-founder Phil Knight was initially lukewarm about the design, remarking that it would “grow on him.”

The minimalist curve, once dismissed as a simple check mark, has since become one of the world’s most recognisable symbols, celebrated for its versatility and ability to stand alone without the brand name.

Davidson was paid $35 for her design and later received 500 shares of Nike stock, a diamond Swoosh ring, and Nike products in gratitude for her contribution. Her shares eventually grew to be worth over $1 million, marking an extraordinary reward for a design that became a global emblem of athleticism and cultural identity.

30/10/2025

Victor Vasarely (1906–1997), born Győző Vásárhelyi in Pécs, Hungary, is widely regarded as the father of Op Art. After studying in Budapest (Podolini-Volkmann) and briefly participating in the Muhely workshop, he relocated to Paris in 1930 and worked as a graphic designer before devoting himself fully to abstraction in the 1940s. His iconic works, such as the Vega series, explore perception, movement and optical illusion through geometry, colour contrast and repetitive forms.

His belief in the democratic potential of art led him to integrate his work into everyday environments and public spaces. In 1972 the French automaker Renault commissioned Vasarely, together with his son Yvaral (Jean-Pierre Vasarely), to redesign its diamond-shaped emblem (the losange), first adopted in 1925.

The result is a clean, widened diamond made up of parallel lines and contrasting light and dark planes, evoking depth, motion and modernity. The redesign marked a fusion of art and industry and signalled Renault’s forward-looking era; it first appeared on the Renault 5 and remained in use until a new identity was introduced in 1992. Vasarely’s imprint continues to influence Renault’s visual identity today.

20/10/2025

A major outage has affected dozens of websites, online games and apps including Amazon, Snapchat and several banks. The problem lies with Amazon Web Services, the company's cloud business.

A major outage has affected dozens of websites, online games and apps including Amazon, Snapchat and several banks. The problem lies with Amazon Web Services, the company's cloud business. Follow the latest.

20/10/2025

Paul Rand, a legendary graphic designer, created IBM's iconic logo in 1956, evolving it into the 8-bar version in 1972.

His design, featuring bold, horizontal stripes, conveyed modernity, precision, and reliability, aligning with IBM's technological identity. Rand's minimalist approach emphasised clarity and versatility, making the logo instantly recognisable.

His work for IBM, including posters and packaging, set a benchmark for corporate branding, influencing design for decades with its timeless simplicity and functionality.

04/10/2025

Impactful Corporate Gifting ✨

Looking to strengthen client relationships and elevate your brand?
Discover three impactful corporate gifting strategies that leave a lasting impression 💫

Personalised Keepsakes – Offer custom-engraved items like leather journals or stainless steel tumblers. Tailored gifts show appreciation and keep your brand top-of-mind.

Curated Wellness Packages – Assemble eco-friendly sets with organic teas, aromatherapy candles, or stress-relief tools. These thoughtful bundles align with corporate wellness trends and reflect your brand’s values.

Tech-Enhanced Gifts – Provide smart chargers or branded USB drives with pre-loaded company insights. This blends functionality with a modern touch, enhancing recipient engagement.

📞 Order yours today 083 628 0181
📧 Email [email protected]
BEE Level 4 | CO₂ engraving | Debossing | DTG printing & more

17/09/2025

Why does Facebook have to pay out $725 million?
As reported by CBS News, the lawsuits that resulted in a payout worth $725 million all centred on claims that Facebook improperly handled and shared the information of its users with third-party sources, including advertisers and data brokers.

It originally stemmed from the Cambridge Analytica scandal back in 2018, where user data was scraped from the social media platform in an attempt to profile potential voters in the United States, although Meta has denied any wrongdoing in this particular instance.

https://www.uniladtech.com/social-media/facebook/facebook-users-receive-share-725000000-settlement-payments-begin-777683-20250916?

Facebook users can take advantage of a class action settlement as shares of a pot worth over $725,000,000 are now beginning to be handed out

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