16/01/2026
A special thank you to Amin from and the incredible mothers who were brave enough to come forward and be part of this powerful campaign.
Directed by Rob Smith, these interviews formed part of the second phase of the “Jou ma se kind” campaign, showing the profound impact of these mothers’ loss to encourage safer driving on our roads.
Agency -
Creative Director - Warwick Rautenbach
Senior Copywriter - Yazeed Solomons
Senior Art Director - Nooria Matthews
Producer - Sarah Rayner
Account Manager - Sego Mere
Producer -
Production Manager -
Production Assistant - Sakhile Rampa
Director -
DOP -
1st AC -
DIT -
Sound Tech -
Best Boy Gaffer - Stephen Naki
Art Director -
Art Assistant/Standby - Carl Hattingh
Hair & Make-Up Artist -
Casting Director - Amin Gray