15/11/2025
Going against the tide of fast fashion, Danielle Jeneria is redesigning the future of style. The creative behind South African clothing label Tricitie, Danielle is driven by zero-waste design to turn offcuts and discarded textiles into clothing and art. Having worked in the fashion industry for over 20 years, particularly focusing on natural fabrics and sustainable practices, Danielle has seen the growing impact of fashion on our planet.
The rise of poorly made fast fashion at a lower price point and the popularity of clothing hauls and short-lived trends encourages people to purchase and discard items at unsustainable rates. As a result, textile waste often ends up in landfills, or is shipped off to countries where it becomes out of sight and out of mind. Keeping it local, Danielle sources her materials from nearby makers whose offcuts would have been discarded. From this, she’s creating timeless garments made to last.
"Over time, the work grew into a way of using fabric waste to tell stories about the people who make our clothes, their histories, and the impact of the industry," Danielle says. "This inspired projects like our mending workshops, clothing swaps, and Fabric of Us, where discarded textiles are turned into pieces that reflect on value and waste."
Her activism extends to her volunteer work for the NGO Fashion Revolution, where she has helped restore the lost art of mending, while also raising awareness of the environmental and social impact of unfair labour practices.
Danielle’s recent exhibition in Cape Town further weaves her social consciousness into creativity. "Fabric of Us is a story stitched from fragments of fabric waste, memory, and the unseen threads of labour that hold our world together," she says. "These garments invite us to look closer, to find beauty in what is broken, and value in what is handmade."
With her art, Danielle is drawing on the teachings of her grandmother, mother, and aunties, exploring the intersection between the clothes we wear, the identities we express, where we come from, and where we're going with fashion.
"It's been a long and deep personal journey, and I'm grateful to be able to share it through wearable design and creative activism," Danielle says. "We are all part of the same weave, each thread reliant on another, each story bound to the next."
TriCitie