soWHAT Records

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South Africa
Cape Town
soWHAT Records

- Not accepting new demo's now -
Boutique Deep, Afro, Soulful, Amapiano, Afrobeats Label based in CPT Contact: [email protected]

soWHAT records is a boutique label established 2007 by Avi Elman and releases productions from Deep, Soulful, Afro and Melodic house producers.

02/08/2025

UPZ live at the G&T Sundowners this Sunday August 3rd with a fantastic line up

19/06/2025

'You're My Ghost' by UPZ out now via soWHAT Records
Stream/Download:
https://orcd.co/youremyghost

02/05/2025

Amapiano Mox of Pure Surprise by UPZ feat DKP is out with a fantastic guitar solo by Kenton Lee Music . Now on all stores: https://orcd.co/puresurpriseamapiano

14/03/2025

When 3-step meets Tribal chants & Sophiatown Jazz-Fusion.
'Call of The Ancestors' by UPZ , Mo-T & Digital Sangoma out today exclusively on Traxsource promo:

Available for download on Traxsource. Licensing inquiries: [email protected] Copyright 2025 soWHAT records soWHAT Rec https://www.facebook.com/soWHATrec https://twitter.com/soWHATrec https://www.instagram.com/sowhatrec

09/05/2024

For The DJ's:
'UPZ Slowed' Album
Out now exclusively on Traxsource
https://www.traxsource.com/title/2256862/slowed
(Banner support on Afro house genre page 🤎)

Address

Blouberg
Cape Town

Telephone

+27614146725

Website

https://soundcloud.com/sowhatrec

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