soWHAT Records

soWHAT Records - Not accepting new demo's now -
Boutique Deep, Afro, Soulful, Amapiano, Afrobeats Label based in CPT Contact: [email protected]

soWHAT records is a boutique label established 2007 by Avi Elman and releases productions from Deep, Soulful, Afro and Melodic house producers.

31/08/2026

Lyrics to ‘Pure Surprise’?

30/08/2026

Many don't know this, but the first version of 'Pure Surprise' was actually an R&B version!
Later on, I reproduced it into the house version that is best known today.
All versions are now available on streaming and vinyl
https://orcd.co/UPZPureSurpriseVinyl

25/08/2026

Best of UPZ - Part 1, Limited Edition Vinyl.
Track B2. Give 'n Take - UPZ & Danny J feat Lifford
Vinyl via Acaraje Music https://orcd.co/BestofUPZ1
Label: soWHAT Records

21/08/2026

'A Dream Away' by Sio, UPZ, Cuebur now on Limited Edition Vinyl, Best of UPZ (Part 1) via Acaraje Music (SA).
Order link: orcd.co/BestofUPZ1



Label: soWHAT Records

18/08/2026

'Best of UPZ - Part 1' now on limited edition vinyl, including 'Believing' - UPZ feat Kafele (DJ Qness Mix) and 3 more singles.
Vinyl via Acaraje Music:
https://orcd.co/BestofUPZ1



Label: soWHAT Records

Address

Blouberg
Cape Town

Telephone

+27614146725

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