Arcade

Arcade Arcade Content is an award-winning division of Egg Films, specialising in brand films and music videos, with directors in Cape Town and Johannesburg.

Arcade produces content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos and more. We are breaking the mould of commercial filmmaking with a more minimal, guerrilla style of shooting but with all the backup of an established production company. We are no longer constrained by how long or short content needs to be, freeing us to focus p

urely on engaging and entertaining a specific target audience. In today’s world of super-short attention spans it’s all about making content that audiences want to watch. Branded content isn’t going to replace traditional advertising because it’s not at the frontline of selling, but it is filling that essential and bountiful space between the hard-sell and the consumer’s emotional breeding ground. Arcade handles productions of any size and budget with creative skill and vision, collaborating with agencies and clients alike. The only thing we don’t do is TV commercials; that we leave to the other guys – Egg Films. Arcade is a new division of Egg Films, owned by managing director Colin Howard, director Lebogang Rasethaba, and producer Will Nicholson.

Congrats  and  for a win at last night’s  awards in London ✏️✨ Respect to this incredible artist, management, record lab...
26/05/2023

Congrats and for a win at last night’s awards in London ✏️✨

Respect to this incredible artist, management, record label, and all our brilliant collaborators. This one’s for you. 🖤

Congratulations Imraan Christian and Desire Marea for two shortlists at D&AD awards ✏️✨Best direction and best performan...
11/05/2023

Congratulations Imraan Christian and Desire Marea for two shortlists at D&AD awards ✏️✨

Best direction and best performance in a music video.

This wouldn’t be possible without the vision of this incredible artist, their management, record label, and all our brilliant collaborators.

We appreciate you all. 🖤

We’re honoured to have Imraan Christian's music video for Sampa The Great on the shortlist for colour grading at AICP aw...
10/05/2023

We’re honoured to have Imraan Christian's music video for Sampa The Great on the shortlist for colour grading at AICP awards.

Bravo Nic Apostoli for a gorgeous grade, and all our collaborators for giving Nic the raw material to make magic. 🎨

BTS from Alexa Wilson's latest campaign for Zagg.It was magical shooting with the good folks from M&C Saatchi Abel, Hein...
19/04/2023

BTS from Alexa Wilson's latest campaign for Zagg.

It was magical shooting with the good folks from M&C Saatchi Abel, Heineken, Nigerian Breweries, Wishbones Africa, and our amazing cast and crew.

13/04/2023

New work directed by Alexa Wilson.

Alexa was invited by Heineken, Nigerian Breweries and our friends at M&C Saatchi Abel to direct this launch for an exciting new product – Zagg.

Made possible with the support of our South African collaborators and brilliant crew and cast in Lagos, coordinated by Wishbones Africa.

CLIENT
Heineken Global & Nigerian Breweries
Global Innovation & Category – Emma-Jane McKeown
Marketing Director – Emmanuel Oriakhi
Premium: Portfolio Manager – Sampson Oloche
Non-Alcoholic: Portfolio Manager – Elohor Olumide Awe
Beyond Beer: Portfolio Manager – Olaoluwa Babalola
Life & 33 Export – Francis Obiajulu
Brand Manager: Zagg – Oluchukwu Ohakawa
Senior Brand Manager: Maltina – Onyebuchi Allanah

AGENCY
M&CSaatchiAbel
Executive Creative Director – Jake Bester
Managing Partner Amsterdam – Frances Skelton
Group Head of Broadcast Production – Bronwyn Henry
Group Account Director – Matthew Mitri
Creative Group Head (Art Director) – Delano Chengan
Creative Group Head (Copywriter) – JP Le Riche
Broadcast Production Manager – Nicole Mohammed
Creative Lead (Sharebeta) – Ifedayo Betiku

PRODUCTION (SA)
Production Company – Arcade
Director – Alexa Wilson
Managing Partner – ColinHoward
Producer/ Partner – Will Nicholson
1st AD – Bjorn Van Os
DoP– Willie Nel
Trinity Operator – Karl Schmidt
Production Designer – Naobie Noisette

LEAD CAST
Leap of Dance Academy

Supa Tosh

PRODUCTION SERVICE (Lagos)
Wishbones
EP – Sugnet Toerien
Producer – Chris Friend
Line Producer – Abisola Oladipo
Casting director – Ajua Dickson
Production Manager – Anuoluwapo Folarin
Production Coordinator – Bisola Fasinu
Location Manager – Henry Alabi
Art Director – Chris Udomi
Wardrobe Stylist – Zackstyling Luxury
Focus Puller – Seun Blue
Key Grip – Wale Fadairo
Gaffer – Samson Olanrele
Choreography – Ukalina Opuwari
Security – Austin Omoboye

POST
Strangelove
Editor – Shelby Ncube
VFX/ Online – Charmaine Greyling & Darian Simons
Executive Producer – Bevil Schwartz
Production Manager – Manuel Monteiro

Colourist – Nic Apostoli
Original Music - Simon Ringrose
Final Mix - Hannes Burger We Love Jam Studios
VO - Anthony Oseyemi

10/03/2023
"When I heard that Imraan Christian was directing this video, I was engulfed in goosebumps because his work always goes ...
16/02/2023

"When I heard that Imraan Christian was directing this video, I was engulfed in goosebumps because his work always goes above and beyond anyone’s expectations."

Nothing excites me more than witnessing artists from different disciplines coming together to create groundbreaking works of art. For a couple of days, I’ve been seeing teaser content from South African artist, Desire Marea about the visuals for his new single “Be Free” coming from his soon to...

“With a video directed by Imraan Christian, the track follows a romantic relationship between two Black men, whose sensu...
16/02/2023

“With a video directed by Imraan Christian, the track follows a romantic relationship between two Black men, whose sensually-rendered love plays out against the hostile backdrop of South Africa’s hypermasculine taxi gangs.”

Finding gay love in South Africa’s hypermasculine taxi gangs, the song arrives ahead of the musician’s forthcoming album, On the Romance of Being

New work directed by Imraan Christian.We fell in love with this genre-defying song by rising sensation Desire Marea and ...
14/02/2023

New work directed by Imraan Christian.

We fell in love with this genre-defying song by rising sensation Desire Marea and knew it needed a hard-hitting story of love, fear and everything in-between.

“Maybe another day you’ll find the courage to love me.”

We couldn’t have done this without all our amazing collaborators. We appreciate you. 🖤

CAST
Desire Marea
Thapelo Molefe
Slindile ‘Sesh’ Mjoli
Tsholofelo Ndaba
Lowembo Takoy
Lebo Otukile
Kagiso Kuypers

Directed by Imraan Christian
Producer Will Nicholson
Production Manager Mangi Mbileni
Creative Producer Marty Blaezard
Unit Manager Lovers Monene
Unit Assistant Mpho Monene
Director of Photography Marty Bleazard & Imraan Christian
Focus Puller Jason Haji-Joannou
Steadicam Deon Wermeulen & Werner Nortjie
Gaffer Alan Thorpe
Production Designer Gerhard Van Zyl
Art Director Werner Snyman
Props Norma Wildenboer
Props Tiaan Volschenk
Wardrobe Stylist Amy Zama
Wardrobe Assistant Siyabonga Mtshali
Hair and Make Up T a M M I M B a M B O
Choreography Tarryn Alberts
Intimacy Co-Ordinator Maude Sandham
Editor Shelby Ncube
Colourist Nic Apostoli
Online/ VFX Darian Dawood Simon
Producers Bevil Schwartz & Manuel Monteiro
Final Mix .audio
Creative Researcher Diana Mills Smith

Written by Buyani Duma and Sanele Ngubane
Produced by Desire Marea, Sanele Ngubane and .thuthuka.again
Engineered by Jacques Du Plessis
Assisted by Onkgopotse Tiro toroh_0_wano
Mixed by Marta Salogni
PERFORMED BY -
Desire Marea (Vocals)
Sibusiso Mashiloane (keys)
Portia Sibiya (bass)
Sibusiso Zondi (drums)
Andrei Van Wyk (guitar)
Lwanda Gogwana (trumpet)
Leroy Mapholo (violin)
Alex Hitzeroth (trombone)

From "On The Romance of Being", out April 7 on Mute.https://mute.ffm.to/desire-otrob Cast:Desire Marea Thapelo MolefeLebo OtukileKagiso KuypersSlindile ‘Sesh...

Address

168 Buitengracht Street
Cape Town
8001

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Africa’s brand film specialists

Arcade is a division of Egg Films that specialises in film advertising, while also producing music videos, documentaries, photography, immersive media, activations and other creative-production problems that need solving.

We’re drawn to the frontier of culture and technology, breaking the mould of commercial filmmaking with a forward-thinking and budget-friendly approach to production, balanced with the solid backing of a 20-year-old production company.

In today’s increasingly noisy media landscape we provide advertisers with the cultural insights required to not only grab their audience’s attention, but to show that they deeply understand their world.

Arcade has offices in Johannesburg and Cape Town and represents directors Lebogang Rasethaba, Kyle Lewis, Zandi Tisani and Alexa Wilson.

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