05/10/2026
CHARLOTTE DE WITTE ENTERS A NEW ERA WITH G-STAR. 🖤
G-STAR has named the Belgian DJ, producer and KNTXT founder its new Global Brand Ambassador, joining forces in a multi-year partnership that brings together her uncompromising creative spirit with the brand’s progressive approach to denim. ⚡️
The partnership launches with “OWN THE ARC,” Charlotte’s first global campaign for G-STAR, celebrating the return of the iconic Arc jean. Drawing a connection between the jean’s distinctive engineered silhouette and Charlotte’s own rise to the top, the campaign captures a journey built step by step, night after night. 🌀👖
Cc: G-STAR / G-Star South Africa / Charlotte de Witte