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Monday 08:00 - 17:00 Tuesday 08:00 - 17:00 Wednesday 08:00 - 17:00 Thursday 08:00 - 17:00 Friday 08:00 - 17:00

The Hanna Smith Agency

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South Africa
Cape Town
The Hanna Smith Agency

Digital marketing, SEO, SEO copywriting and publishing. SEO, Digital Marketing, Corporate and Creative Services.
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THSA is a full-service marketing agency and digital project managers.

24/07/2025

How AIOs Are Choosing Which Content to Cite 🤖

1. Almost Every AIO References Top-Ranked Content
A massive 97% of AI-generated overviews (AIOs) include at least one link from the top 20 Google search results. This tells us that high-ranking pages are still incredibly influential in shaping AI-generated content.

2. They Don’t Just Pick One Source
On average, AIOs pull from around five different URLs—all within the top 20 search results. So rather than relying on a single article, AIOs tend to blend insights from multiple high-ranking sources to create a more comprehensive answer.

3. Top 10 Rankings Really Matter
If your page is in the top 10, you’ve got a 50% chance of being cited in an AIO. Interestingly, if the AIO only uses three sources, that overlap shoots up to 75%, emphasising the importance of being in those prime spots.

4. The Higher You Rank, the Better Your Odds
Ranking position clearly impacts inclusion. URLs in the #1 spot are cited 54% of the time. But as you go further down the list, that number drops dramatically—only 7% of AIO citations come from position 20.

5. But Ranking Isn’t Everything
Here’s a surprise: over half (51%) of AIO citations come from sources that aren’t even in the top 20. This shows that relevance and quality still play a role, and AI may pull in valuable content even if it isn’t ranking on the first two pages.

22/07/2025

LLMs like ChatGPT are changing the content game. They’re fast, adaptable, and will help you scale.
But even great tech makes mistakes.

Spelling errors? They happen. Incorrect facts? Sometimes. And tone? That’s where things get tricky.

AI can sound right but feel wrong. It might miss the nuance of your brand voice, coming across too formal, too casual, too generic, or worse, completely off-brand. Your tone is how your audience connects with you. It builds trust, sets expectations, and turns readers into loyal customers.

That’s why a copywriter still matters.

A skilled copywriter brings emotional intelligence to the process. They understand your audience, your brand, and your goals. They know when to be bold, when to be warm, and when to push or pull back. They fine-tune AI-generated content so it doesn’t just say the right thing—it says it the right way.

DM us to learn more, or visit https://thehannasmithagency.com/

21/07/2025

AI Overviews appear in 19% of all desktop keyword searches overall.

87.6% of AI Overviews appear in Position 1
7.6% appear in Position 2
2.8% appear in position 3
2% appear in Position 4 or lower

Intent of the queries that trigger AI Overviews:
84.16% are Informational
12.38% are Transactional
3.31% are Navigational
0.15% are Local

What does this mean for your business? If you are not thinking about optimising for inclusion in the Google AI Overview, you will soon be far behind your competitors.

What we know: The higher SEO results, particularly the top 10, are often included in citations. This does not mean that lower-ranking sites are not featured, but there is a definite link between high-ranking URLs and AI Overview inclusion. But there is more to it, especially for local businesses who want to feature regionally.

Ask us about how to improve your AI Overview rank. The answer might surprise you. Book a consultation via our website: https://thehannasmithagency.com/contact/

18/07/2025

RAG: The most important AI tool marketers have never heard of. 🤖

In today’s search landscape, users get immediate answers from ChatGPT (and others) without needing to click through. If your content isn’t part of that AI answer, you’re missing an opportunity to promote your brand.

Enter RAG (Retrieval‑Augmented Generation): the method that grounds AI in your latest info so answers are accurate, credible, and brand-aligned. RAG bridges AI’s tendency to hallucinate by connecting it to real data sources.

What this means for businesses:
➡ Visibility evolves from SERP rankings to AI answer inclusion (aka GEO).
➡ Content needs structure, such as schema and other technical considerations.
➡ Measurable impact shifts: Tracking and reporting are evolving.

Hiring an SEO partner? Choose an agency that:
➡ Designs content with AI retrieval in mind.
➡ Implements and understands how LLMs really work.
➡ Tracks AI presence and refines content accordingly.

Is your business geared for what’s next?

16/07/2025

What is proofreading blindness? 👓
“Proofreading blindness” refers to the phenomenon where writers struggle to spot errors in their own work due to familiarity with the text. This occurs because the brain, having created the content, automatically “corrects” mistakes while reading, making it difficult to notice actual errors.

15/07/2025

✅Say this: In a world where attention is currency, every word you use should work hard for your brand. We’ll help you find language that speaks to your audience.

❌Not this: We specialise in innovative messaging strategies designed to help forward-thinking brands unlock their full potential and stay ahead of the curve.

14/07/2025

ChatGPT is a powerful tool for writing blog content. However, many companies and even experienced copywriters are starting to rely on it too heavily. As AI-generated copy becomes more common, brand messaging starts to lose its individuality. Instead of sounding distinct and intentional, it blends into the generic tone that dominates online content. As a copywriter, I’ve seen how easily a strong brand voice can fade when content lacks the human touch. If maintaining a clear, consistent tone is important to your business, we’re here to help. Our focus is on making sure your copy sounds unmistakably like you.

Get in touch with Liz at https://thehannasmithagency.com/ or DM us.

01/06/2025

If you’re a professional service-based business, stop wasting time on short-term visibility.
Instead, focus on high-intent traffic — people actively looking for what you offer.

We’ll show you how to:
✔️ Attract leads that are ready to engage
✔️ Build lasting authority in your niche
✔️ Earn trust by showing up where it matters
✔️ Future-proof your digital presence with SEO and GEO that scales

📈 Be found when it counts — at the top of Google.

Let’s talk strategy. Your competitors already are.

20/04/2025

This Easter, we pause to reflect on the beauty of new beginnings.

A reminder that grace meets us where we are. Growth happens in the quiet seasons. And purpose is always being written — even when we cannot yet see the full picture.

May this Easter Sunday renew your hope, realign your heart, and remind you that your story is unfolding exactly as it should.

Wishing you and your loved ones a beautiful Easter filled with peace, rest, and new inspiration for the season ahead.

27/03/2025

There 𝘪𝘴 a wrong way to set up your social media pages. If you’re a small business ready to start promoting your services or products online—or you want content that doesn’t scream “Free template”—we’ve got you.

Our plans are designed specifically for startups and entrepreneurs with a budget under R5,000/month.

Excludes e-commerce stores.

24/03/2025

Five years ago, I took a freelance hustle and turned it into a full-time business. What began with a handful of brave clients and one giant leap of faith has grown into something deeply meaningful.

To those clients who placed their trust in us in those early days—and to those who joined shortly after—thank you. Your loyalty has been the foundation of everything we’ve built. We don’t take it for granted.

There are many people who’ve helped shape our journey, but today I want to acknowledge one in particular: Brand New. Long before THSA had a name, you handed us your copywriting, and later your Google and social media clients, trusting us to deliver. That belief gave us the confidence to think bigger—and we did.

Looking back, we’re proud of what we’ve created. We’ve grown slowly and intentionally, always guided by our commitment to doing work that matters. Most of our clients have stayed with us, and for those who’ve partnered with us on Google services, more than 90% have experienced meaningful, measurable growth—whether steady or sudden. That’s something we’re truly proud of.

But numbers have never been our north star 🌟 If you know us, you’ll know we don’t treat clients like data points on a spreadsheet. We listen. We learn. We walk alongside you. Because to us, supporting your business means investing in your success—and standing beside you while you chase it.

To Alet, who joined at a time when we were growing fast and needed someone steady and strong—thank you. You’ve become such an integral part of this team, and I’m deeply grateful for everything you bring to THSA, to our clients, and to me.

As we celebrate five years, I want to extend something to those of you still figuring out the next step in your digital journey. During April, I’m offering free 30-minute consultations for business owners who are serious about long-term online growth. These are limited, but if you’d like to talk, please reach out. 💬

Here’s to five years of grit, growth, and good work—and to what comes next.

Brand New SA

18/03/2025

Love when our clients travel all the way from Gauteng and make time to visit us in the Cape! A big thank you to Winch-In for the great conversation, coffee, and merch!

Address

Durbanville
Cape Town
7550

Opening Hours

Monday	08:00 - 17:00
Tuesday	08:00 - 17:00
Wednesday	08:00 - 17:00
Thursday	08:00 - 17:00
Friday	08:00 - 17:00

Telephone

+27823787452

Website

http://www.thehannasmithagency.com/

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The Hanna Smith Agency is a professional copywriting, communications and publishing company. THSA provides content to various industries and delivers almost daily.