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The primary target population for the Maitland Got Talent exhibition and talent development programme is for everyone residing in Cape Town. However the programme is expected to attract participants from other regions and provinces in South Africa. It is expected that this programme will benefit people directly and indirectly as the discovered potentials in youths will provide them with the opportunity to pursue a career. Besides discovering their potentials and gaining valuable skills, knowledge, and expertise, participants will be able to earn an income and improve their standard of living and that of the greater community. Since the programme is a long term programme, which is still at its inception stage, it shall commence with the development of the hidden talents of 100 youths sought from Cape Town and other regions in South Africa. These youths will have access to new services provided by this programme, as well as other services that may arise as a result of the programme.