Dentsu SSA

Dentsu SSA Innovating to Impact. We are champions of meaningful progress, helping our clients to win, keep and grow their best customers.

With best-in-class services and solutions in media, CRM, and creative, we operate in over 145 markets worldwide with more than 48,000 dedicated specialists. Dentsu SSA has 33 affiliate partners across Sub Saharan Africa with dentsu offices in South Africa, Nigeria, Kenya, Ghana, Tanzania, Mozambique, Zambia, Senegal, Côte d'Ivoire and Uganda.

AI is changing how businesses across Africa operate, fast!But while many organisations are focused on speed and efficien...
19/06/2026

AI is changing how businesses across Africa operate, fast!
But while many organisations are focused on speed and efficiency, there’s a growing risk that often gets overlooked: how AI is being used, managed and governed.
Without the right structures in place, AI can create real exposure - from data risks to loss of trust.

The opportunity isn’t just to adopt AI.
It’s to adopt it responsibly.

📖 Read the full article to explore more - https://eu1.hubs.ly/H0wh2Qx0
🎧 Hear more from Lelani Makarchuk (General Legal Counsel, dentsu SSA) and Naomi Thompson (Legal Innovation Strategist) as they discuss AI, risk and leadership in Africa:
https://eu1.hubs.ly/H0wh21t0

Big growth. Big budgets. Big problem. Retail media is scaling fast, but measurement is inconsistent.And if you can’t com...
18/06/2026

Big growth. Big budgets. Big problem.

Retail media is scaling fast, but measurement is inconsistent.
And if you can’t compare performance, you can’t make the right decisions.

The solution isn’t more data.
It’s better, clearer, consistent data.

Here’s what needs to change - https://eu1.hubs.ly/H0wf8LZ0

Telkom didn’t need another dashboard. They needed a clearer understanding of their customers. By applying a person-based...
17/06/2026

Telkom didn’t need another dashboard.
They needed a clearer understanding of their customers.

By applying a person-based identity approach, fragmented data became actionable intelligence, unlocking new revenue opportunities and enabling the creation of a multi-billion rand data marketplace.

This wasn’t an AI layer.
It was a shift in how the business operates.

AI only matters when it changes how the business grows.

Read more - https://eu1.hubs.ly/H0wcszp0



Not all “great” work actually works.Across Africa, the most powerful campaigns have one thing in common:✔ They’re built ...
10/06/2026

Not all “great” work actually works.
Across Africa, the most powerful campaigns have one thing in common:
✔ They’re built from real insight
✔ They’re rooted in local culture
✔ They deliver real results
Because here, relevance can’t be faked.

Dive into why “good” is no longer enough → https://www.dentsuafrica.com/news/good-work-is-not-hard

Winning awards is not the goal. Earning enterprise trust is. Recognised at the Africa Tech Awards for AI and Data Innova...
09/06/2026

Winning awards is not the goal.
Earning enterprise trust is.

Recognised at the Africa Tech Awards for AI and Data Innovation, dentsu’s Merkury platform is already helping organisations unlock the real value of their data.

Powering South Africa’s first telecom data marketplace.
Built for real commercial impact.
Not experimentation.

Access the insight - https://bit.ly/3PNX3FW



09/06/2026

Behind every great workplace is a group chat full of ideas and a team bold enough to bring them to life. Introducing the Dentsu Social Club 2026 Team, driving the vibe, shaping our culture, and turning great ideas into even greater experiences.

After a successful inaugural year with our flagship team, we’re excited to welcome a new group of leaders ready to take things even further.

Stay tuned for the initiatives, experiences, and energy they’re bringing to the dentsu community.

More data. More AI. Less action.If growth is stalling, the problem isn’t technology.It’s how your organisation works.👀 R...
09/06/2026

More data. More AI. Less action.

If growth is stalling, the problem isn’t technology.
It’s how your organisation works.

👀 Read the full perspective - https://bit.ly/4dWUNFA.

Google’s AI Overviews aren’t killing traffic.They’re filtering out content that was never valuable to begin with.If your...
03/06/2026

Google’s AI Overviews aren’t killing traffic.
They’re filtering out content that was never valuable to begin with.
If your page can be summarised in seconds, it’s replaceable.
If it can’t, it becomes the source.
This is the real shift in search. And it’s already happening.

Read the full breakdown before your competitors do - https://bit.ly/4ud9XeK

Dentsu Africa has taken top honours at the 2026 Pitcher Awards, named Advertising Agency Network of the Year. A standout...
02/06/2026

Dentsu Africa has taken top honours at the 2026 Pitcher Awards, named Advertising Agency Network of the Year.

A standout performance across the region saw us bring home:
🏆 1 x Grand Prix
🥇 7 x Gold
🥈 13 x Silver
🥉 12 x Bronze
📌 15 x Shortlists

With Create Mozambique crowned Advertising Agency of the Year, this win reflects the strength of ideas coming from across the continent, not just its largest markets.

This is more than an awards moment. It signals a shift: African creativity is consistent, competitive, and delivering real impact.

Read more - https://bit.ly/4wZ7lDP

27/05/2026

Smarter activation starts with connected intelligence.

🔴Curator Meta

Curator Meta helps brands navigate signal loss and evolving optimisation systems through audience-led decisioning powered by one unified data spine.

Let’s talk. Connect with our Curator experts: https://bit.ly/4fFt7WM

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