Dentsu SSA

Dentsu SSA Innovating to Impact. We are champions of meaningful progress, helping our clients to win, keep and grow their best customers.

With best-in-class services and solutions in media, CRM, and creative, we operate in over 145 markets worldwide with more than 48,000 dedicated specialists. Dentsu SSA has 33 affiliate partners across Sub Saharan Africa with dentsu offices in South Africa, Nigeria, Kenya, Ghana, Tanzania, Mozambique, Zambia, Senegal, Côte d'Ivoire and Uganda.

20/08/2025

Retail Media is gaining serious momentum in South Africa, and dentsu is helping brands lead the charge. With agile, data-led strategies across platforms like Takealot, Amazon, Pick n Pay asap! and Sixty60, we’re enabling smarter, more relevant shopper connections.

From grocery-specific solutions to platform-agnostic ex*****on, we’re not just keeping up, we’re setting the pace.

Read more here: https://eu1.hubs.ly/H0ms97M0

👉 Let’s talk Retail Media - connect with us to explore the opportunity.

Dentsu Creative South Africa is proud to announce the launch of "One Symbol. One Stand.," a powerful, crowd-sourced camp...
15/08/2025

Dentsu Creative South Africa is proud to announce the launch of "One Symbol. One Stand.," a powerful, crowd-sourced campaign developed in partnership with People Opposing Women Abuse (POWA).

Through our dedicated microsite, individuals can create a personalised symbol that is then integrated into a redesigned POWA logo, forming a powerful, collective representation of unity.

Every symbol created and every donation made provides a lifeline for survivors, offering hope and support. Visit the microsite, create your symbol, and share it on social media to keep the conversation alive: https://eu1.hubs.ly/H0mnPwH0

Read our full article to learn more about the campaign: https://eu1.hubs.ly/H0mnNFS0

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From Silence to Impact: Africa’s Creative Wake-Up Call“At Cannes Lions, I saw the world’s best creativityand felt Africa...
12/08/2025

From Silence to Impact: Africa’s Creative Wake-Up Call
“At Cannes Lions, I saw the world’s best creativityand felt Africa’s absence.”
In our latest dentsu Wisdom Series episode, Joseph Temitope (TJ) shares a powerful reflection on the stark disparities and untapped potential of African representation at Cannes.

This isn’t about trophies.
It’s about ownership, influence, and the courage to innovate to impact.
“Not in talent. Not in ideas. But in ownership and impact.

We must stop waiting to be recognised and start innovating to impact.”
TJ calls on African creatives to build together, pitch together, and win together, with audacity, not apology.
Cannes isn’t just about awards. It’s about influence.
Africa’s time is now. Let’s make impact.

Listen now: https://bit.ly/4ousVLY

01/08/2025

🌟🐇 AI in Wonderland: A Curious Journey into the Future of Marketing 🐇 🌟

Yesterday, we stepped through the looking glass at Google’s AI in Action event in Cape Town, a magical experience themed AI in Wonderland, where innovation met imagination.

From treasure hunts to tea parties, the day was filled with wonder as we explored how Google’s latest AI innovations are transforming the marketing lifecycle, from briefing to analysis, in truly enchanting ways.

✨ A special highlight? The exclusive Marketer’s AI Tea Party breakout session, where we saw firsthand how AI is already delivering real-world results across Ads, Media, Creative, and Cloud.

Thanks to our strong partnership with Google through our Google Marketing Platform Sales Partner status, our teams at dentsu gain access to incredible opportunities like this, where we don’t just talk about the future of AI, we experience it.

We’ll be sharing some of the 🗝️ learnings next week. Stay tuned!

31/07/2025

Messy metrics are costing you conversions.
Your GA4 setup might be lying to you, and you don’t even know it.
At dentsu Performancemedia, we turn tangled tracking into strategic clarity.

Duplicate tags? Gone.
Misfiring pixels? Fixed.
UTM chaos? Sorted.

What starts as a GA4 audit becomes a performance breakthrough.
Because better data isn’t the goal better decisions are.

Ready to see what your analytics aren’t telling you? Read more – https://eu1.hubs.ly/H0m5bHL0

One Day. One Continent. Real Impact.This year, dentsu SSA showed what’s possible when creativity, compassion, and collab...
25/07/2025

One Day. One Continent. Real Impact.

This year, dentsu SSA showed what’s possible when creativity, compassion, and collaboration come together. From hunger relief to mentorship and sustainability, One Day for Change 2025 touched lives across the continent.

Highlights from across Africa:
• South Africa: Over 51,000 meals packed to fight hunger
• Mozambique: Solidarity Soup project with MAKOBO
• Zambia: Recycled billboards turned into schoolbags
• Nigeria: Career mentorship at Army Children Secondary School
• Kenya: Preparing a large-scale outreach for Usikimye Home
• Tanzania: Environmental education at two primary schools
• Senegal and Côte d’Ivoire: Direct support to children in need

One day was all it took to make a difference. But the impact will last far longer. Read more here: https://bit.ly/4o67eBS

23/07/2025

What If Your YouTube Ads Could Do More Than Just Get Views?

With Demand Gen in DV360, brands are turning passive reach into real performance, and dentsu Performancemedia is leading the way.
Reach your audience across YouTube, Gmail & Discovery.
The results:
• 15–22% rise in retail clicks
• Google AI optimization
• Repurpose Meta/LinkedIn creatives easily

As Africa’s only Google Sales Partner, we give you early access to tools that unlock growth.

Let’s create campaigns that convert. Read more here – https://bit.ly/4m9ZDR4

Day 3 at Google's AI Bootcamp: Unlocking Success with AI-Powered Video Advertising! 🎬 Today's focus was all about levera...
17/07/2025

Day 3 at Google's AI Bootcamp: Unlocking Success with AI-Powered Video Advertising! 🎬

Today's focus was all about leveraging Google AI to transform YouTube and visual campaigns into performance powerhouses, driving results across the full customer journey.

Here’s what’s on the reel:
• Video Reach Campaigns (VRCs): maximise brand awareness by using Google AI across diverse ad formats & placements for efficient, broad reach. They maximize unique reach across YouTube's multi-format platform (including Shorts & in-feed), delivering more reach & lower costs than in-stream alone.
• Video View Campaigns (VVCs): Designed to build brand consideration & engagement by driving meaningful views with AI-powered optimisation & comprehensive measurement. VVCs efficiently reach mid-funnel audiences across in-stream, in-feed, & Shorts, boosting brand consideration & connections.
• Demand Gen Campaigns: Offer AI-powered ads with flexible formats, optimised bidding, audience discovery, & robust measurement, serving as an enhanced upgrade for video campaigns. They reach 3 billion users across Google & YouTube, converting demand with diverse ad formats & bidding, & can boost conversions
• Generative AI tools: Enhance creative assets & scale visual storytelling.
• YouTube Shorts, in-stream, in-feed: We explored how to mix formats for better reach, lower costs, & higher return on ad spend (ROAS).

We're wrapping up the bootcamp ready to take our campaigns to the next level with these AI-powered insights!

At dentsu we don’t just hire talent, we invest in purpose. This , we are celebrating the storytellers behind the strate...
16/07/2025

At dentsu we don’t just hire talent, we invest in purpose.

This , we are celebrating the storytellers behind the strategy. Songeziwe Nqoshela, whose PR journey did not begin in a boardroom but in the heart of her community in Gqeberha shares her story.
From an early age, Songeziwe was instinctively building and changing narratives, navigating complex dynamics and using her voice to challenge silence. The natural ability to communicate with courage is what led her to dentsu. Read more here - https://bit.ly/4lQhpbQ

At dentsu we believe in PR that’s bold, human and rooted in authenticity, we are proud to be part of this journey.

Day 2 of Google’s AI Bootcamp = unlocked! Unleashing the Power of AI to Boost Marketing Performance"! 🔥Our top takeaways...
16/07/2025

Day 2 of Google’s AI Bootcamp = unlocked! Unleashing the Power of AI to Boost Marketing Performance"! 🔥

Our top takeaways:
💡 Quality 1PD drives better insights, bidding & audience targeting & can even double incremental revenue & boost cost efficiency
💡 Google AI leverages 1PD for enhanced campaigns. Customer Match boosts conversions across Smart Bidding, Performance Max, and Optimised Targeting, aiding conversion rates & personalized strategies
💡 Leveraging Smart Bidding with Google AI & Customer Match allows for meeting diverse campaign objectives using Smart Bidding types
💡 Integrated Enhanced Conversions feed accurate conversion data to AI models, improving conversion observability & bidding performance
💡 Adopting Consent Mode is essential for conversion tracking

“The Power Pack” - Google’s next-gen AI campaign suite, advanced optimisation, Value-Based Bidding, mastering PMax for pros, and expanding reach with Broad Match + AI.

As a Google Sales Partner, we’re equipped to leverage Google's cutting-edge AI solutions to drive improved measurement, performance, and video ads and display.

Static ads are out. Dynamic creative is in.We’ve tested, launched, and learned fast. The results speak for themselves:⬇️...
15/07/2025

Static ads are out. Dynamic creative is in.
We’ve tested, launched, and learned fast. The results speak for themselves:

⬇️ 50% drop in CPM & CPC
⚡ +25% media efficiency
💬 Record-high engagement

Real-time creative that adapts to weather, location, and behaviour is no longer a nice-to-have, it’s a must.

Let’s talk dynamic – Reach out to our team – https://bit.ly/40PnmO0

Day 1 at Google’s AI Bootcamp: Measurement in an AI-First World🚀The dentsu team is fired up🔥 Today was all about unlock...
15/07/2025

Day 1 at Google’s AI Bootcamp: Measurement in an AI-First World🚀
The dentsu team is fired up🔥 Today was all about unlocking the power of first-party data (1PD) in a privacy-first world.

Key takeaways:
💡1PD is gold: It fuels better insights, smarter bidding, and stronger targeting.
💡Customer Match = performance booster across Google Ads.
💡Enhanced Conversions help AI models learn faster and perform better.
💡Consent Mode keeps us privacy-compliant while still measuring impact.

We’re walking away with practical tools to drive smarter, more efficient campaigns. Let’s go!

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183 Sir Lowry Road Woodstock
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