3rdfloor

18/03/2022

Here’s a product video we created for the launch of REW's agent-centred platform, REW.one. The brief was pretty tough: a product video that focusses on the users - real estate agents - and inspires them to want to be part of the future of the industry. We pulled out all the stops and used a combination of live action footage, still images, UI mockups and 2D and 3D motion to achieve an end result with a good mix of information delivery, instruction and emotion.

11/03/2022

This was an absolute blast to do but with limited time. We had roughly 3 days to put the whole thing together from storyboard through to final animation to be aired at a live NHL ice hockey match.

The deliverables included various formats of the animation as well as animations for the LED power rings.

It makes me exhausted just thinking about it now, but we exceeded all of the client's expectations and had fun in the process ;)

Sound design by

25/08/2021

For the first time ever, the Maryland Department of Transportation Motor Vehicle Administration’s (MDOT MVA) Highway Safety Office launched an all-encompassing highway safety campaign focused on safe driving behaviours, aptly named Be the Driver. The animated campaign depicts common situations that drivers, riders, and pedestrians often face and illustrates each road users’ personal responsibility.

Jones & Co did an incredible job with all the illustration, layouts and storyboards and 3rdfloor was responsible for animating the series as well as all the cut-downs and various formats for their social roll-out.

Check out the full series below.

A series of animated explainers depicting common situations that drivers, riders, and pedestrians often face and illustrates each road users’ personal responsibility.

02/04/2021

A few characters that, for one reason or another, didn’t make the cut, we still like them though ;)

16/09/2020

A quick logo animation we put together for , they are a new and exciting boxing and mixed martial arts promotions company.

04/08/2020

We recently shared the behind the scenes for this colorful piece we put together for DSTV and flash, here is the final ex*****on. 3rdfloor handled each phase of the project from script to sound. 🤩

20/07/2020

Motion reel 2020! 🤩

60 seconds of our best bits, a fitting track and a tight edit, enjoy!

20/07/2020

Motion reel 2020!

60 seconds of our best bits, a fitting track and a tight edit, enjoy!

16/07/2020

2 of 2 quick and fun animations for , South Africa’s payment solution.

16/07/2020

1 of 2 quick and fun animations for , South Africa’s payment solution.

06/07/2020

We really got to have some fun in this stop-motion / slow-motion / claymation / 2D / 3D film for Energy Norway! We played with toys, cut grass with scissors and generally went back to our childish selves to make this one. The film shows the importance of hydropower in the European renewable energy mix.

Behind the scenes is dropping tomorrow 🕺

03/07/2020

3rdfloor eye candy 🤩 - July 2020

02/07/2020

We’ve been honing our 3D skills in the studio recently, and when came along we knew it was the right time to flex (pun intended😉 ) our new skills and create our first full 3D explainer.

26/06/2020

A bit of studio fun for a kiteboarding brand during the COVID down time. We let the guys flex their skills and just have fun with this one.

25/06/2020

It’s shaping up to be a hell of a summer up in Norway... just wish there was a Scandinavian to feed us soft-serve and decadent donuts in the 30 degree 🔥🔥🍦🍩
We shot this in SA with the usual suspects town and . Miss you guys!