Lifetree Marketing & Media

08/10/2025

Hashtags aren't what they used to be…

You’ve probably spent way too much time wondering:
“Did I use the wrong hashtags?”
“Why aren’t people seeing my post?”
“Should I add 30? Or just 3?”

According to Head of Instagram, Adam Mosseri, hashtags alone won’t get you more views or increased engagement.

So what does work?

✨ Building a community
✨ Creating content that connects
✨ Giving value

Hashtags still matter, but more for connecting with specific communities, not as a growth tactic.

Need a little help with your social media strategy? Visit our website to work with us!
https://lifetree.africa/contact/contact-us/

01/10/2025

How to beat low season occupancy without losing your mind 🫠

Successfully navigating the low season requires more than just waiting it out; it demands proactive strategies to attract different market segments, create compelling off-peak experiences, and leverage innovative marketing tactics to transform quieter months into opportunities for sustainable growth.

At Lifetree we maximise sales opportunities with a strategic and dedicated approach.

Visit our website to work with us!
https://lifetree.africa/pages/sales/

24/09/2025

Introducing the lovely Jess! ✨

Jess is our Digital Curator & Account Manager and if there’s one thing she knows how to do, it’s bring brands to life in the digital world.

With a passion for travel and tourism that began back in 2018, Jess has become a social media wizard, crafting scroll-stopping content and building meaningful connections between brands and their audiences. Think of her as the mastermind behind the posts you double-tap and the captions you can’t help but love.

When she’s not curating the perfect Instagram grid or managing accounts with flair, you’ll find Jess indulging in her other passions: devouring sushi like it’s an Olympic sport, exploring new destinations, or soaking up the serenity of a nature walk. And yes, she’s also a proud cat lover – if you need a good cat meme, she’s your go-to 🐈‍⬛

17/09/2025

Unlock the secret to professional-looking photos, straight from your pocket 🤳

The secret isn't always fancy equipment – it's often about unlocking the hidden potential on your iPhone!

Getting those truly stunning shots starts with knowing and adjusting your phone's camera settings to match the scene.

Any tips we missed? Let us know in the comments!

10/09/2025

6 ways to increase your direct bookings 💡

✔️ Email Marketing: Nurture leads and past guests with personalised offers and exciting updates that drive them straight to your site.

✔️ Social Media: Engage your audience with captivating content, share exclusive deals, and use direct links to make booking effortless.

✔️ Website Optimisation: Ensure your site is lightning-fast, mobile-friendly, and boasts crystal-clear calls to action for a seamless booking journey.

✔️ SEO Strategies: Rank higher on Google to capture organic traffic from travellers actively searching for what you offer.

✔️ Loyalty Programs: Reward repeat guests with exclusive benefits, encouraging them to book directly every time.

✔️ Online Booking System: Implement a user-friendly, secure booking engine that makes reserving a stay or experience simple and reassuring.

Visit our website to elevate your guest experience with our dedicated reservations division.
https://lifetree.africa/pages/reservations/

27/08/2025

3 reasons you should attend that trade show! 🌍

Trade shows are an opportunity for GROWTH in the travel and tourism industry.

They are an essential part of your business strategy where relationships are forged, brand visibility increases, and new leads can be secured.

At Lifetree we'll handle all aspects of your trade show presence, from booth design to lead generation.

Visit our website to work with us!
https://lifetree.africa/contact/contact-us/

13/08/2025

Marketing trends you NEED to know in 2025 💡

The marketing landscape is always evolving, from AI-driven strategies to brand storytelling, staying ahead means embracing these trends.

Are you optimising for what's next? We'd love to hear your thoughts in the comments below!

06/08/2025

Client diaries ✍🏻

We sat down with owner and CEO of Bushveld Bivouac, Christine Pulvermacher, regarding the inspiration behind opening a fully solar-powered, luxury glamping experience close to the Kruger National Park.

See what she had to say below!

06/08/2025

Welcome back Mawimbi! 🐾

Mawimbi Bush Camp is set to reopen in mid-October 2025, unveiling a beautifully refurbished safari experience in Zambia's pristine Kafue National Park. Under new ownership, the lodge has been transformed to offer an authentic and intimate connection with one of Africa’s most untouched wilderness a...

26/02/2025

Africa Sky Runners, one of our clients, were featured in Getaway Magazine 🤩

The article highlights one of their private air safaris visiting the Tankwa Karoo where guests can enjoy a private campsite, stunning sunsets, and a campfire under starlit skies - a trip worth adding to your bucket list ✔️

25/02/2025

Our client, Bushveld Bivuoac were recently featured in SA Tourism Update Online, where they explore the growing trend of glamping 🏕️

The article beautifully captures the essence of glamping - providing a luxurious and comfortable way to experience the outdoors. "Glamping has opened the doors of the African safari to a vast market of travellers interested in visiting South Africa," says co-owner of Bushveld Bivuoac, Christine Pulvermacher.

Read the article here: https://shorturl.at/XPlRm

21/02/2025

Our client Rockfig Lodge Madikwe has been named 'Best Family Hotel: Africa 2024' by the esteemed Boutique Hotel Club! 🥳

This prestigious recognition celebrates their unwavering dedication to excellence, personalised service, and creating unforgettable experiences for their guests.

Very well done Rockfig 👏🏻

We look forward to what 2025 has in store!