19/06/2026
Easy doesn't mean effective and fast doesn't mean good.
I'll say what many of us in creative spaces are thinking, AI-generated ads are starting to feel like an insult to the craft. I see them everywhere, the same soulless visuals. You can spot them in seconds, and so can audiences. It screams NO effort.
I'm a creative at heart and watching brands spit out AI content and call it a strategy is genuinely disheartening. Not because AI is the enemy, but because quality has become optional.
There is something irreplaceable about a human being who pours real passion into their work. The tension they sit with before the idea clicks. The obsession over every detail, the reasons why a design works (or not). The lived experience that bleeds into every ex*****on.
You can automate output, but never passion, ability, years of experience and human creativity. Your customers feel the difference, even when they can't explain it.
The bar has never been lower, which means our standards have never mattered more. My promise to my clients remain, truely human effort and creativity, enhanced by tools available to make the quality even better!
Photo credit: Danie Bester
