
12/08/2025
Today is International Youth Day and we celebrate the vital role young people play in transforming global ambitions into local impact.
In PR and Communications, young professionals are shaking things up by using AI to tell stories, making TikTok a trusted news source and holding brands accountable to their word.
As the industry evolves alongside these bold innovations, which skill do you think will shape the future of PR the most?
✔️Digital Storytelling
✔️Data-driven PR
✔️Multimedia Production
✔️Ethical Crisis Communication