Hlengani Associates

Hlengani Associates Hlengani Associates serves as a bridge between clients and the markets that they serve, through a specialist outsourced communication service.

Hlengani Communications serves as a bridge between clients and the markets that they serve, through a specialist outsourced communication service.

In South Africa, the Constitution guarantees access to services, justice, and information in all 11 official languages a...
30/09/2025

In South Africa, the Constitution guarantees access to services, justice, and information in all 11 official languages and South African Sign Language (SASL). Precise and culturally sensitive communication is essential to advancing true inclusivity.

As IOL reports, the University of Pretoria is piloting AI-assisted translation of academic abstracts into isiZulu, Sepedi, and Afrikaans, an initiative that expands access to knowledge while strengthening indigenous languages.

However, translation tools can lose trust when cultural nuance and accuracy are overlooked. Even as Google Translate adds more South African languages, ongoing refinement is essential to prevent mistranslations and maintain credibility.

Therefore, accurate translation is not only a courtesy; it is a legal and societal imperative.

Source: https://tinyurl.com/mupp6mk3

On International Day for Universal Access to Information, we are reminded that open, transparent communication is a righ...
28/09/2025

On International Day for Universal Access to Information, we are reminded that open, transparent communication is a right, but also mostly the foundation of trust.

For PR and communications, this means more than sharing stories; it is about ensuring people have access to clear, reliable, and timely information that empowers decisions and builds stronger connections.

In a world flooded with noise, let us be the bridge that turns information into understanding.

On the last Friday of September, our office came alive with the spirit of Heritage Month. Colleagues dressed in traditio...
26/09/2025

On the last Friday of September, our office came alive with the spirit of Heritage Month. Colleagues dressed in traditional attire and shared a buffet of home-made dishes that reminded us of the families and cultures we proudly represent.

From recipes passed down through generations to the vibrant fabrics of our heritage, this is a reminder that embracing each other’s roots makes us stronger together.

Happy Heritage Month.

Our heritage lives in the way we greet each other, the stories we share and even the silences we keep. In South Africa, ...
23/09/2025

Our heritage lives in the way we greet each other, the stories we share and even the silences we keep. In South Africa, one country holds many worlds, and every culture adds its own rhythm to how we connect.

For brands and businesses, this means communication is never one-size-fits-all. To be heard, you must first understand. To be trusted, you must first respect.

We celebrate Heritage Day, understanding that culture is embedded in every message we send.

Forward-thinking businesses are moving beyond “old-school PR” into a tradigital approach: blending the credibility of tr...
17/09/2025

Forward-thinking businesses are moving beyond “old-school PR” into a tradigital approach: blending the credibility of traditional PR with the speed, agility and impact of digital influence.

In our latest blog, we share 5 practical ways South African businesses can thrive in this new era, ranging from repurposing press releases into multi-platform stories, to integrating influencer strategies and building owned media channels.

To read the guideline, click here: https://www.hlengani.co.za/2025/09/traditional-pr-to-digital-influence/

This year’s theme for International Day of Democracy is “Achieving gender equality, action by action”, and it is safe to...
15/09/2025

This year’s theme for International Day of Democracy is “Achieving gender equality, action by action”, and it is safe to say our team hits the mark.

Gender equality is not only something we advocate for, but what we embed in our teams and campaigns to strengthen leadership, creativity and collaboration. And in our work as communicators, we know that reputations are strongest when diverse voices are heard and recognised.

Democracy is a principle that thrives on participation; it is a system of governance that guides how we listen, engage and build trust.

Let equality be a value in practice, not only on paper.

12/09/2025

Did you miss one of the most important conversations about South Africa’s financial future?

Last night, at the 11th Annual Archbishop Thabo Makgoba Development Trust Public Lecture at Rhodes University, FSCA Commissioner Unathi Kamlana emphasized the urgent need for values-based leadership in South Africa’s financial sector, where integrity, fairness and accountability must guide every decision, not only profit or status.

"Leadership in the financial sector is about integrity, fairness, and accountability, showing up consistently and doing what’s right, even when it’s difficult."

Catch up on the full lecture here: https://tinyurl.com/2bzx6sum

Your most powerful PR team is not outside, it is inside.Employees shape your brand story in taxis, coffee breaks and on ...
10/09/2025

Your most powerful PR team is not outside, it is inside.
Employees shape your brand story in taxis, coffee breaks and on LinkedIn.
And neglecting internal PR tends to turn employees into silent critics instead of champions.

Discover why employees are your first audience and how to turn them into authentic brand ambassadors.

Read the full blog: https://tinyurl.com/mnjdhtwb

We are proud to share that Hlengani Associates has been officially accredited by the Tshwane University of Technology TU...
08/09/2025

We are proud to share that Hlengani Associates has been officially accredited by the Tshwane University of Technology TUTUniversity of Technology as an Employer Partner for Work Integrated Learning (WIL) in the Diploma in Integrated Communication.

For years, we have hosted TUT students, providing them with hands-on industry exposure and learning opportunities. This journey has been equally rewarding for our team, as we remain committed to nurturing the next generation of communication professionals.

One of these students is Seetja Kwenaite, a third-year Integrated Communication student, who officially completed her WIL in August 2025 and continues with us as an intern. She is gaining valuable experience in media relations and social media management skills, to help her shape her career journey.

A heartfelt thank you to TUT for this recognition and for trusting us with such an important role. We look forward to continuing this impactful journey together.

For International Day for Charity, we reflect on how meaningful it is to give. Giving can take many forms, and for us we...
05/09/2025

For International Day for Charity, we reflect on how meaningful it is to give. Giving can take many forms, and for us we share our time and skills to highlight stories that uplift others. This year, we were honoured to walk alongside go-GOGO-go, offering our expertise to support their mission of strengthening literacy and intergenerational bonds.

In Diepsloot, over 100 grandparents gathered to share stories, receive children’s books, and reconnect with their library, reminding us that with more than 9 million children raised by grandparents in South Africa, grandparents hold the keys to learning and legacy. We are humbled to help amplify this story through the media.

Read more about this heartwarming story here: https://tinyurl.com/3burm4m7

A young PR professional spends nights perfecting pitches, every word tweaked and every subject line tested. But silence ...
03/09/2025

A young PR professional spends nights perfecting pitches, every word tweaked and every subject line tested. But silence fills the inbox. No replies. No headlines.

Here’s a bit of truth: most journalists don’t usually buy into pitches, they buy into people. Relationships, trust and relevance are what turn a “maybe later” into a “send me more.”

At Hlengani Associates, we help brands shift from chasing coverage to earning credibility, because in the media landscape, relationships is the real currency.

Discover the 7 media relations truths that every professional communicator needs to know in our latest blog: https://www.hlengani.co.za/2025/08/media-relations-strategy/

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5 Bauhinia Street, Techno Park
Centurion
0169

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Monday 08:00 - 16:00
Tuesday 08:00 - 16:00
Wednesday 08:00 - 16:00
Thursday 08:00 - 16:00
Friday 08:00 - 14:00

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