The Coronavirus pandemic has scoured the face of the world as we knew it, leaving behind fissures of fear and uncertainty on both social and commercial levels.
Concurrently, we are experiencing a phenomenal social media revolution. In order to thrive, we need to rise to the constantly evolving demands of that revolution and the repercussions of the Virus.
There’s little doubt that business owners and service providers will be forced to adapt and change beyond their wildest expectations. We have already embraced social media as a communications tool and, now, can no longer afford to delay using this mutating medium as a marketing mechanism.
Social media marketing with emphasis on video is an exciting, refreshing and rewarding way of marketing your business. Consider the mind boggling fact that you can reach millions of people throughout the world, just by putting yourself and/or your products on video and uploading them onto YouTube or Instagram.
If the thought of putting yourself out there for millions to see is scary, you are not alone. Heaps of people are reluctant to appear on camera, claiming all manner of bogus reasons:
· fear of failure
· fear of sounding ridiculous
· fear of making a fool of yourself
· fear of looking bad... the list is endless.
If you’re guilty of making such excuses, you are surely being inhibited by limiting beliefs which need to be faced and flipped into affirming beliefs about yourself and your abilities.
Vincent Van Gogh said: “If you hear a voice within you say ‘You cannot paint.’ Then, by all means paint and that voice will be silenced”.
In her capacity as a life coach, Ailsa McDermott of Ailsa Craig Productions helps you to shift your mindset with regard to appearing on camera. As a television producer, director and scriptwriter, she shows you
· how to define your target market and engage that particular audience
· how to craft what you have to say
· how to say it with authenticity
· how to look and feel your very best on camera
· how to relax and be confident.
You no longer have a choice. You stay on top of your business, you need to leap out of your comfort zone and join the current essential trend of social media marketing on camera.
Ailsa Craig Productions offers introductory, intensive and classic on-line courses on how to appear confident and authentic.
During and after the courses, Ailsa ensures that you practise what you have to say, know the reason why you’re saying it and how you say it. Shoot, shoot, shoot until you are as perfect as possible. She offers back-up and boosting sessions and holds your hand all the way to your becoming a Video marketer and communicator of note.
It’s time to step out of your comfort zone, take the leap into video marketing and put loads of money into your bank account.