29/10/2025
CHANGE OF COMPANY NAME | Tumie Kopeka Brand
and on the Cards 2025/2026
Few years ago we've launched a new logo and refreshing our brand. We loved our previous logos and look, and we know many people felt the same. We’ve used those logos for a decade, and we know they were recognizable. And yet, here we are to explain why we decided to evolve again.
We’ve gone through a lot of changes in the last 11 years. With the pandemic, a new generation at the helm, and a new mission of Improving Lives Through Digital Space, Artificial Intelligence, Visual Technology and Media Communication we wanted a simpler, more distinctive version that reflects who we have been and where we’re going. We’re not sharp and difficult; we're responsive and helpful.
There are some things we like about our now logo. The logo portrayed our loyalty, strength, and valor. We strive to be those things as a company and as people.
The new name, logo and branding will still incorporates the company style but in an updated way. It will use a simpler color palette and, we believe, it'll be more refined, but still contains the spirit of the original. We’ll not bore you with the design thinking and the meaning of every angle and curve of next logo, you’re busy people, and our main intention for this post was to let you know about the change, so you won’t be too surprised when the icons on your designs/prints/products look a little different. They’ll look, in fact, reassuringly similar Over the next 12 months, you’ll see all the other visuals around the new Name aligning around this new direction: on the website, on our social networks, and in advertising; please know, it’s still us. We’re still the company you love and believe in. Just a more consistent and, we hope, more instantly recognizable version of ourselves.
HOD COMMUNICATION DEPARTMENT - TUMIE KOPEKA BRAND
Amanda Shezi