12/09/2025
🚀 The eCommerce space in South Africa is buzzing, and it’s been incredible to see the growth our clients are experiencing when the right strategy is in place.
What’s working right now?
✨ Founder-driven, UGC-style content that builds trust in a world where consumers are craving authenticity more than polished perfection.
✨ Video-first approaches, with 80% of our conversion ads now video, we’re seeing how strongly video drives consumer decisions.
✨ Smart media allocation, consolidating accounts, focusing Meta on demand generation (with a 70/30 split towards Meta), and streamlining Google to brand search, PMax Main & Zombie campaigns to catch low-moving products.
One standout example: a client who achieved their highest revenue month ever in August (yes, August of all months!) with 300% YoY growth and breaking R1M revenue. 🎉
👉 This is why I started Savvy Social. On the surface, it may look like just numbers on a page, but to me, it represents the countless hours of effort, creativity, and problem-solving that go into producing those results.
A massive shoutout to the Savvy Social team for the perfect blend of science + art in every campaign, and to our amazing clients for trusting us with their brands. 💡
Here’s to scaling even more eCommerce brands in 2025!
