The Digital Media Collective

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The Digital Media Collective

Shopify Experts | Google Premier Partners | Meta Badged Partners

Our small team of highly skilled digital marketing experts provide a uniquely blended service across Search, Social Media and Display to deliver tactical, accountable and measurable results for our clients.

03/12/2025

When google sends treats...

21/11/2025

This is not just some cute guy in a Father Christmas suit.
👉🏼THIS is checkers_sa doing BIG THINGS.

Here’s our take.
1. Firstly - if you haven’t watched the ad - watch it.
2. All 4m31 seconds of it - YES you read that right. Who said long form was dead?
3. Checkers just proved that the real TV 📺 is in fact that 📱 phone in your hand.
4. Checkers once again proved that attention is not bought - it’s earned (3M+ views at my last count and climbing) and we’re betting a good few of those are repeats.
5. Checkers again proving that creative story telling is KING!

If you are relying on those same old same old kak boring TV ads to cut through the clutter - yeah good luck with that. If your ads are copy and paste storytelling scripts that mimic everyone else’s and offer no value - expect your consumer to swipe on by.

Take a leaf out of the Checkers book. Create ads people want to watch because the power sits with the people and watch time is optional.

Skip - Pause - Fast Forward - OR WATCH. That’s on your creative team today.

Happy Friday.

10/10/2025

Bringing you all epic Friday Vibes and the first view of our new website. Big shout out to all the TDMC team members who had a hand in getting this live. It’s been in the works forever but there’s always been a client with a more pressing need!

We love it and we hope you do too! Link in bio or simply head to TDMC.co.za

26/09/2025

Adam Mosseri is the chief in charge of Instagram and in our opinion - there’s nothing better than “hearing it from the horses mouth” so here’s what matters most if you are posting reels!

👉🏼 Average watch time
👉🏼 Like rate
👉🏼 Send rate

That’s it folks. That’s what matters most. And, that’s what you should be measuring.

24/09/2025

Just a little Heritage Day fun ;-)

19/08/2025

Are you throwing money at the wrong channels?

Most brands obsess over conversion rates and click-through metrics while completely ignoring the most critical question: WHO actually started the customer journey?

Here’s the reality: Your attribution models are lying to you. That “high-performing” paid search campaign? It’s just catching people at the bottom of the funnel. The real work happened months ago when someone discovered you through a social media post , word-of-mouth, or organic content.

If you don’t know where your customers truly begin their journey, you’ll keep:

- Over-investing in last-click channels
- Under-funding your actual growth drivers
- Wondering why your CAC keeps climbing

The brands winning right now? They’ve mapped the their customer journey. They know that 70% of their customers start on Meta but convert on Google. So they fund accordingly.

Stop scaling what’s easy to measure. Start scaling what actually drives discovery.

15/08/2025

It’s also a BIG RED FLAG 🚩

11/08/2025

Relatability & Relevance. We can’t stress enough the importance of both of these when it comes to the content brands share on social media and yet, so many miss the mark completely.

As so rightly says “ the quality of the content that you put out is more important than ever” and he follows this with the fact that this does not mean creating heavily produced content - it means creating content that lands well, it means creating content that your consumers ACTUALLY want to engage with.

Suffering from low organic engagement? Consider changing your approach to the content you share. Seeing better results from content creator assets than your own brand assets? Dont be surprised - leverage the opportunity this presents because lets be honest, as consumers we don’t actually care all that much about brand content. But we do care about the content the people we follow share.

07/08/2025

16 weeks people. It seems like it’s a waaaaaay off still but trust us - it’s just around the corner.

Your planning should be well under way. If its not - here are a 8 things you should be putting into action now.

1. Get those lead gen campaigns built out - your mailing list is crucial over BFCM.
2. If your website conversion rate is sitting at 1%, it means that for every 1000 people visiting your website, you are only capturing the details of 10. Yes, that means 990 potential customers are exiting and giving you no opportunity to market to them directly. Consider an exit intent pop up that captures emails before customers exit your website. Consider on site activations over the next few months that encourage first time visitor sign ups.
3. Start warming up your newly added email contacts with well constructed automations.
4. Start segmenting your base into high value / low value segments and consider how you might activate both over BFCM.
5. Start to think about your BFCM product & discount strategy. The better prepared you are, the better you will perform.
6. Dont drink the ‘kool aid’. Get your website audited independantly and plug any gaps well ahead of time.
7. Start thinking about when you will activate - are you going early or will you only run promos over the BFCM weekend. Get your promo strategy mapped early and be clear on what your creative requirements will be. Brief in creative well ahead of time.
8. Consider whether you need to hire in more staff. This is key if pick, pack, ship is managed inhouse.

If you got to point 8 and felt your stress levels rising because you cant tick off 1 of these pounts - IT’S OK. YOU HAVE TIME but the sooner you start, the smoother things will be!

Address

144 Adelaide Tambo Drive
Durban
4051

Website

http://www.tdmc.co.za/

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