07/08/2025
16 weeks people. It seems like it’s a waaaaaay off still but trust us - it’s just around the corner.
Your planning should be well under way. If its not - here are a 8 things you should be putting into action now.
1. Get those lead gen campaigns built out - your mailing list is crucial over BFCM.
2. If your website conversion rate is sitting at 1%, it means that for every 1000 people visiting your website, you are only capturing the details of 10. Yes, that means 990 potential customers are exiting and giving you no opportunity to market to them directly. Consider an exit intent pop up that captures emails before customers exit your website. Consider on site activations over the next few months that encourage first time visitor sign ups.
3. Start warming up your newly added email contacts with well constructed automations.
4. Start segmenting your base into high value / low value segments and consider how you might activate both over BFCM.
5. Start to think about your BFCM product & discount strategy. The better prepared you are, the better you will perform.
6. Dont drink the ‘kool aid’. Get your website audited independantly and plug any gaps well ahead of time.
7. Start thinking about when you will activate - are you going early or will you only run promos over the BFCM weekend. Get your promo strategy mapped early and be clear on what your creative requirements will be. Brief in creative well ahead of time.
8. Consider whether you need to hire in more staff. This is key if pick, pack, ship is managed inhouse.
If you got to point 8 and felt your stress levels rising because you cant tick off 1 of these pounts - IT’S OK. YOU HAVE TIME but the sooner you start, the smoother things will be!
