
09/10/2025
The European Film Festival 2025 kicks off today!
This is the 5th year that we’ve had the opportunity to design the festival identity for the European Film Festival in South Africa, and we are very proud of the progression and ex*****on of this identity alongside the team who have taken over the organisation of this event.
We dubbed the design direction as “Modern Pop(corn)”, which drew reference from striking, modern, and geometric design. The design has global appeal while also embracing a modern South African aesthetic that is unapologetically bold and colourful.
We presented the festival design with a social media look and feel to set the tone for the digital rollout for this year. Other elements include the festival website, as well as adaptations of the graphic for various branding elements like pull up banners, media walls and the motion animation, created by our friends .
Check out the festival screenings in Cape Town and Joburg and also a selection of films taking place online for free.