
14/07/2025
Social Media = SEO!
Instagram changed the game, your posts are now indexed by Google. This means your Reels, carousels, and captions can show up outside the app in organic search.
Sure, the occasional IG post has surfaced on Google before, but this is the first time Meta is intentionally enabling it at scale.
Why this update matters:
🎉 Captions, alt-text, and hashtags now double as SEO assets
🎉 Your IG profile now becomes a mini landing page
🎉 Content has more staying power than ever
Looking forward to seeing how this impacts discoverability, reach, and the way we think about IG as a search-friendly platform. (Credit: Marisa Spencer)