East Coast Media

East Coast Media East Coast Media is a Film Production and Media Training Company based in the Republic of South Africa

Cannes Film Award travels to DIFF for “Greytown Girl”
18/07/2025

Cannes Film Award travels to DIFF for “Greytown Girl”

Cannes Film Award travels to DIFF for “Greytown Girl”

South African Film Clinches Prestigious International Recognition

In a historic milestone for South African storytelling, the powerful biopic Greytown Girl has been honoured at the Cannes Film Awards 2025, winning BEST AFRICAN FILM. The award comes hard on the heels of two recent high-profile South African screenings, cementing the film’s growing global acclaim.

Due to other pressing commitments, filmmaker Rani Sitaram was unable to attend the awards ceremony in France. In heartening cooperation, the award travelled to South Africa and was handed over to Rani at the opening ceremony of the Durban International Film Festival on 17 July 2025. There could not have been a better place to hand over this award than the Durban International Film Festival — a festival renowned for its unwavering support of local films and talent. As Greytown Girl is proudly KwaZulu-Natal-based, receiving this recognition on home soil made the moment even more meaningful. It was a celebration not only of cinematic excellence but also of the festival’s commitment to elevating South African voices on the global stage.

Just weeks earlier, Greytown Girl was handpicked to screen as part of a special event in Johannesburg celebrating the 30th Anniversary of the International Rights of the Child, followed by its official selection at the Nelson Mandela Children’s Film Festival. These recognitions highlight the film’s deep impact and relevance for audiences of all ages.

Executive Producer Vikash Sitaram, MD of East Coast Media, produced the film and it’s being distributed by Nolava International Content Distribution. Greytown Girl tells the poignant true story of Meena, a small-town girl born with physical limitations and abandoned as a baby, who finds her strength and love across borders through the power of letters.

Speaking from the Durban International Film Festival, AB Moosa, CEO of Nolava International Content Distribution and Executive Producer of the film, shared:
“This is not only a proud moment for Greytown Girl and everyone involved, but a landmark recognition for South African cinema on the global stage. This award is a befitting tribute to the visionary mind of Rani Sitaram, the cinematic brilliance of Oscar-nominated director , the gravitas of renowned actor , and the incredibly moving debut performance of . Their combined talents have brought this remarkable story to life in a way that has deeply resonated with audiences worldwide.”

Written and produced by Rani Sitaram, the film is a multilingual celebration of South Africa’s rich cultural heritage — blending English, Zulu, and Hindi — and carries a universal message of resilience, love, and hope that transcends borders.

Producer delightedly added:
“This award is in honour of Meena, her story, and her resilience. I’m just glad I was able to tell her beautiful truth. Greytown Girl is also my ode to all African Creatives! Here’s to all SA filmmakers who are not afraid to speak authentically and who make products that resonate globally. Let’s continue to show the world our talent, creativity, and our unique ability to raise the vibration of our sacred Earth through sheer determination and powerful storytelling.”

While co-producer Asgar Mahommed was delighted at the news of the win, he reflected:
“This win proves that honest stories from small places can make a big impact.”

The Cannes Film Awards 2025, held at the iconic Variétés Movie, brought together luminaries from the global film industry. Greytown Girl stood out among international contenders for its emotional depth, authentic storytelling, and artistic excellence.

For more information about the film, visit:
https://www.greytowngirlthemovie.com

GREYTOWN GIRL, iconic South African film receives prestigious nomination in France 🇫🇷 ♥️🌹.Check out the trailer link in ...
14/05/2025

GREYTOWN GIRL, iconic South African film receives prestigious nomination in France 🇫🇷 ♥️🌹.
Check out the trailer link in the comments below!!

With its heartfelt narrative and stunning visuals, “Greytown Girl” not only champions the resilience of women but also speaks to the universal themes of love and determination.

18/11/2024

Hey movie lovers! 🎬 Join Hindvani for a special screening of *GreyTown Girl* on Saturday, Nov 23rd at CineCentre Suncoast! 🌟

Experience the inspiring story of a girl who changed lives with her love and determination. Live broadcast from 4pm, movie starts at 7:30pm. 🎥

Get your ticket, popcorn, and a cold drink for just R100! Hurry, tickets are selling fast! 🎟️

Book your tickets here: www.cinecentre.co.za

T’s & C’s Apply.

Watch this fabulous report from Alyson Le Grange of Firstpost!! 🌹Visit and like our page: https://www.facebook....
16/11/2024

Watch this fabulous report from Alyson Le Grange of Firstpost!! 🌹

Visit and like our page: https://www.facebook.com/EastCoastMediaProductions/

Greytown Girl: A Compelling Tale of An Indian Women in S. Africa Wins Hearts| Firstpost AfricaA heartwarming tale from a small town in South Africa is gettin...

"GREYTOWN GIRL" - What do the movie critics say? -"the film is a heartfelt, poetic piece about love, parenting and herit...
04/10/2024

"GREYTOWN GIRL" - What do the movie critics say? -

"the film is a heartfelt, poetic piece about love, parenting and heritage...a remarkable South African story told with utmost grace"
[Mail & Guardian, 27 September 2024]

"Greytown Girl will resonate with audiences of any community in the world...a compelling tale which grips the audience"
[POST Newspaper, 18 September 2024]

GREYTOWN GIRL ❤️ "CATCH THE FEELS" ❤️ of THE most authentic South African film since The Gods Must be Crazy and District 9!! BOOK NOW to EXPERIENCE!!

* LOVE WILL FIND YOU *

HAVE YOU SEEN HER?.... TELL ME HAVE YOU SEEN HER?? 💜💜
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For Cinema Bookings:

CineCentre
https://www.cinecentre.co.za/moviedetails_schedule.aspx...

Top Billed Cast
Sanam Sitaram, Jack Devnarain, Emmanuel Castis, Rahul Rai, Shaleeni Ranchhod, Uveka Rangappa, Natashia Portrag, Linda Sokhulu

Production Company
East Coast Media

Distributor
Nolava International Film Distribution

Executive Producers: Vikash Sitaram, AB Moosa

Director: Darrell Roodt

Producers: Rani Sitaram, Asgar Mahomed

Writer: Rani Sitaram

Writing Team: Rose Nixon-Cortes, Zainub Priya Dala, Sanam Sitaram, Vikash Sitaram

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Bookings:https://www.cinecentre.c...

02/10/2024

-- Watch Stacey & J Sbu from East Coast Radio interview Sanam Sitaram, lead actress in the phenomenal film Greytown Girl now in CINEMA -- "CATCH THE FEELS" 🤩💎💜

29/09/2024

receives another phenomenal review!

From the Mail & Guardian:
Based on real events, the film is a heartfelt poetic piece about love, parenting and heritage.
Produced by East Coast Media, Greytown Girl is a remarkable story told with utmost grace.

Read their full review here:
https://www.pressreader.com/south-africa/mail-guardian/20240927/281835764109504

If you haven’t watched it yet, book your tickets soon to catch this brilliant local movie on the silverscreen today:
https://www.cinecentre.co.za/moviedetails_Schedule.aspx?movieid=4813&cid=0
https://numetro.co.za/movie/6653/

Top Billed Cast:
Sanam Sitaram, Jack Devnarain, Emmanuel Castis, Rahul Rai, Shaleeni Ranchhod, Uveka Rangappa, Natashia Portrag, Linda Sokhulu
Production Company: East Coast Media
Distributor: Nolava International Film Distribution
Executive Producers: Vikash Sitaram, AB Moosa
Director: Darrell Roodt
Producers: Rani Sitaram, Asgar Mahomed
Writer: Rani Sitaram
Writing Team: Rose Nixon-Cortes, Zainub Priya Dala, Sanam Sitaram, Vikash Sitaram


💜 GREYTOWN GIRL 💜 "CATCH THE FEELS" 💜BOOK NOW to EXPERIENCE!!* LOVE WILL FIND YOU * 💜 SEPTEMBER IS SPRINGTIME 💜 HAVE YOU...
25/09/2024

💜 GREYTOWN GIRL 💜 "CATCH THE FEELS" 💜BOOK NOW to EXPERIENCE!!

* LOVE WILL FIND YOU *

💜 SEPTEMBER IS SPRINGTIME 💜 HAVE YOU SEEN HER?.... TELL ME HAVE YOU SEEN HER?? 💜💜

​ ​ ​ ​ ​ ​ ​ ​

For Cinema Bookings:

NuMetro / Ster-Kinekor / CineCentre

https://www.cinecentre.co.za/moviedetails_Schedule.aspx?movieid=4813&cid=0

https://numetro.co.za/movie/6653/

https://www.sterkinekor.com/details/HO00003325/greytown-girl

Love Will Find You

Top Billed Cast
Sanam Sitaram, Jack Devnarain, Emmanuel Castis, Rahul Rai, Shaleeni Ranchhod, Uveka Rangappa, Natashia Portrag, Linda Sokhulu

Production Company
East Coast Media

Distributor
Nolava International Film Distribution

Executive Producers: Vikash Sitaram, AB Moosa
Director: Darrell Roodt
Producers: Rani Sitaram, Asgar Mahomed
Writer: Rani Sitaram
Writing Team: Rose Nixon-Cortes, Zainub Priya Dala, Sanam Sitaram, Vikash Sitaram

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GREYTOWN GIRL is releasing at Ster-Kinekor cinemas from the 13 September 2024Cast:Starring Sanam Sitaram (Keeping up with the Kandasamys), Jack Devarian (Isi...

"CATCH THE FEELS" 💜 South Africa's new favourite film,
19/09/2024

"CATCH THE FEELS" 💜 South Africa's new favourite film,

❤️🇿🇦GREYTOWN GIRL tells the inspiring story of Meena's journey of self-discovery and resilience. ❌Book Now: https://numetro.co.za/movie/6653/

GREYTOWN GIRL is releasing at Ster-Kinekor cinemas from the 13 September 2024.Cast: Starring Sanam Sitaram, Jack Devnara...
18/09/2024

GREYTOWN GIRL is releasing at Ster-Kinekor cinemas from the 13 September 2024.
Cast: Starring Sanam Sitaram, Jack Devnarain, Emmanuel Castis (Isidingo)

GREYTOWN GIRL is releasing at Ster-Kinekor cinemas from the 13 September 2024Cast:Starring Sanam Sitaram (Keeping up with the Kandasamys), Jack Devarian (Isi...

9/10!!   That's the awesome rating by Fakir Hassen, film reviewer @ POST NewspaperThank you Fakir Hassen Sir!!...GREYTOW...
18/09/2024

9/10!! That's the awesome rating by Fakir Hassen, film reviewer @ POST Newspaper
Thank you Fakir Hassen Sir!!...
GREYTOWN GIRL... HAVE YOU SEEN HER?.... ..TELL ME HAVE YOU SEEN HER? ❤️😍💎🇿🇦🌹

18/09/2024

9/10!! That's the awesome rating by Fakir Hassen, film reviewer @ POST Newspaper
Thank you Fakir Hassen Sir!!...
GREYTOWN GIRL... HAVE YOU SEEN HER?
TELL ME HAVE YOU SEEN HER? ❤️😍💎🇿🇦🌹

East Coast Media is a Film Production and Media Training Company based in the Republic of South Africa

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