
23/09/2025
Part 6 | When I work with restaurants, I always ask…
What actually makes your restaurant stand out beyond your menu and aesthetics?
Good food isn’t enough in 2025. Your competitors also have a great burger, amazing pasta, and Instagrammable cocktails. What they might not have is a brand that sticks.
What’s your content strategy? Who’s creating visuals that look like the experience? Where’s the consistency?
You don’t need 10,000 followers. You need people to see what they can expect.
That comes from a combination of lifestyle photography, influencer marketing, reels, and most importantly truth. Don’t just sell the fantasy. Sell what guests will actually get.