Bigger Than Me

Bigger Than Me We are a creative social change agency. We help our clients grow their purpose led businesses & brands by creating better concepts, stories and strategies

We ensure your do-good stories are told for maximum impact because we care and we believe in the power of humans to change the world. We focus specifically on Cause Related Marketing, Social Responsibility, Sustainability Issues and creating Shared Value strategies because we want to change the world and make a positive impact. Bigger Than Me provides a opportunity for brands, NGO’s, Non Profit’s,

social change agents and their audiences to connect through the power of content creation, creative concepts, social media, digital and shared value strategy, storytelling, branded events and cause marketing with a key focus on using Inbound Marketing principles. We help our clients create value from a For-Benefit strategy which leads to a For-Profit bottom line. We provide an opportunity for the brand and their audience to partner together resulting in a lasting and sustainable footprint in a community.

We are thrilled to announce that Bigger Than Me has partnered with the Camps Bay CID (CID) and Ignisive - ignite inclus...
05/11/2025

We are thrilled to announce that Bigger Than Me has partnered with the Camps Bay CID (CID) and Ignisive - ignite inclusive change to develop and launch the “Give Smart Today, Help Build Tomorrow” campaign, a powerful initiative that brings the Camps Bay community together to find compassionate, practical, and lasting solutions to homelessness.

Through this collaboration, our team will lead:

• Storytelling and video production (Hero campaign film and social content)
• Digital strategy, inbound marketing, and social media management
• Creative campaign concept development and design
• Paid media strategy

We are honoured to support this community-led effort and can’t wait to share the stories that show how smart giving builds safer, more caring communities.

View all our services here: https://bit.ly/BTM_Services

08/10/2025

Thank you, Sarah Koopman from the Jakes Gerwel Fellowship for your kind words.

Sarah is Head of Partnerships & Advocacy and is our point of contact at the JGF. It is an absolute pleasure working with her and her team.

For more on what we do: https://biggerthanme.co.za/

01/10/2025

Thank you to the awesome folks at GreenCape, Cilnette, Tyrese and Nick, for the kind words.

The team loves working with GreenCape and we love the important work they do in finding solutions for a green economy in South Africa.

For more on what we do: https://biggerthanme.co.za/

16/09/2025

The team has recently taken on new client, Fundamental Tools, the capacity development and training arm of M&ESURE Research and Evaluation.

Fundamental create tailored training and systems to communicate both impact and strategy. They service organisations such as non-profits teaching them how to build capacity to see, measure, and share their true impact, and also funders, assisting with clarity, accountability and long term growth across their portfolios.

Our services to them include:

• Brand Strategy, Design and Development
• Social Media Strategy and campaign rollout
• Creating Video Media
• Storytelling
• Website Development

Visit them online here: https://fundamentaltools.co.za/

Read our September newsletter here: > https://bit.ly/BTM_NL13 Artificial Intelligence (AI) is on everybody’s mind these ...
03/09/2025

Read our September newsletter here: > https://bit.ly/BTM_NL13

Artificial Intelligence (AI) is on everybody’s mind these days but let’s not forget that being human means we respond to real human emotions and activity way better than computer-generated media.

The real power still lies in stories that are honest, grounded, and human. Read our latest newsletter insights for perspective.

What began as a three-month campaign has now been extended by our client, Jakes Gerwel Fellowship (JGF). Our point of co...
19/08/2025

What began as a three-month campaign has now been extended by our client, Jakes Gerwel Fellowship (JGF).

Our point of contact, Sarah Koopman, has been nothing short of fantastic in guiding and trusting the Bigger Than Me team to implement a strategy to broaden JGF’s reach and highlight the incredible work they do with newly qualified teachers.

From social media & paid media to telling their story, creating videos and developing a media outreach program though our PR Services, the team is wholly invested in the incredible work they do and are thrilled to continue helping to elevate their amazing output.

View all our services here: https://bit.ly/BTM_Services

13/08/2025

Good storytelling to broadcast your brand’s purpose or cause is an essential component to any campaign. We don’t just tick boxes, but when we do, we tick the right ones. 😉

• Clear Purpose & Relevance ✔️
• Authentic Voices & Real Stories ✔️
• Emotional Resonance ✔️
• Brand–Cause Alignment ✔️
• Compelling Call to Action ✔️

Visit our portfolio page for more client work info. > https://biggerthanme.co.za/portfolio/

06/08/2025

The Bigger Than Me creative team returned once again to Mpumalanga to capture the essence of the wonderful BaBonise campaign for The Do More Foundation.

It’s an incredible initiative to promote the active and positive involvement of men in the lives of children across South Africa.

Visit our portfolio page for more client work info. > https://biggerthanme.co.za/portfolio/

What’s the difference between green marketing and greenwashing? • Green Marketing is when your sustainability claims are...
30/07/2025

What’s the difference between green marketing and greenwashing?

• Green Marketing is when your sustainability claims are real, measurable, and transparent. You’re not just saying it, you’re doing it.
• Greenwashing is when brands overstate, mislead, or straight-up fake their eco-cred to look good.

Read the full blog to better understand the difference and how to avoid greenwashing. > https://biggerthanme.co.za/blog/green-marketing-vs-greenwashing-are-you-walking-the-talk/

Gen Z demands authenticity, and 68% share content from brands with purpose. 🚀 Learn how to engage this key audience wit...
23/07/2025

Gen Z demands authenticity, and 68% share content from brands with purpose. 🚀

Learn how to engage this key audience with powerful digital strategies in our latest blog.

Click to read! 👉 https://biggerthanme.co.za/our-blog/

Our regular newsletters return and this month is a goodie > https://bit.ly/BTM_NL12 In this edition Bigger Than Me Found...
17/07/2025

Our regular newsletters return and this month is a goodie > https://bit.ly/BTM_NL12

In this edition Bigger Than Me Founder, Greg Viljoen, tackles the prickly subject of Green Marketing vs. Greenwashing. 🌱

If done correctly green marketing builds trust and loyalty, however, if done poorly, (greenwashing as it is known) will backfire fast. 🌍

Don’t be on the wrong side of a green campaign that started out with good intentions! Critical reading for all who work in the field.

Sustainability is no longer optional - it’s a must for brands. 🌱 Explore how to integrate eco-conscious strategies into...
16/07/2025

Sustainability is no longer optional - it’s a must for brands. 🌱

Explore how to integrate eco-conscious strategies into your marketing for maximum impact. 🌍

Check out our latest blog for tips! 👉 https://biggerthanme.co.za/our-blog/

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Thursday 09:00 - 17:00
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