Bigger Than Me

17/07/2025

Our regular newsletters return and this month is a goodie > https://bit.ly/BTM_NL12

In this edition Bigger Than Me Founder, Greg Viljoen, tackles the prickly subject of Green Marketing vs. Greenwashing. 🌱

If done correctly green marketing builds trust and loyalty, however, if done poorly, (greenwashing as it is known) will backfire fast. 🌍

Don’t be on the wrong side of a green campaign that started out with good intentions! Critical reading for all who work in the field.

16/07/2025

Sustainability is no longer optional - it’s a must for brands. 🌱

Explore how to integrate eco-conscious strategies into your marketing for maximum impact. 🌍

Check out our latest blog for tips! 👉 https://biggerthanme.co.za/our-blog/

09/07/2025

73% of consumers will defend a purpose-led brand they love. 💪

Want to build loyalty through social impact?

Our latest blog breaks down strategies to make your brand unforgettable.

Read now! 👉 https://biggerthanme.co.za/our-blog/

02/07/2025

Storytelling is the heart of social impact. 📖

Learn how authentic narratives can connect your brand with audiences and drive change in our newest blog.

Click to dive into the art of cause marketing! 👉 https://biggerthanme.co.za/our-blog/

25/06/2025

Did you know 78% of consumers actively support purpose-driven brands? 🌍

Discover why purpose-led businesses are the future of marketing and how to align your brand for impact.

Read our latest insights! 👉 https://biggerthanme.co.za/our-blog/

19/06/2025

Big News for our client PayGas!

Co-founder of PayGas, Natalia Guida Giampietri, has been named as one of the 18 global winners of the 2025 BRICS Women-Led Startups Contest!

Her groundbreaking work with PayGas, an energy tech startup that supplies clean, affordable cooking fuel to underserved communities through R10 top-up refill stations stood out from over 1,000 entries across 21 countries.

PayGas stations mean no more waiting to afford a full gas bottle, making safer, healthier cooking accessible for all, one refill at a time.

We recently produced this pitch video where Natalia shares the PayGas story and its impact.
Watch it and explore more client work here:
https://biggerthanme.co.za/portfolio/

Natalia will now represent South Africa & Brazil on the global stage at the BRICS WBA Annual Plenary in Rio de Janeiro this July.

10/06/2025

“Working with The Do More Foundation has been an absolute pleasure.” – Greg Viljoen, Bigger Than Me Founder.

Bigger Than Me has created a portfolio of videos for The Do More Foundation over the past few years, and the BaBonise campaign, an initiative that transformed stadiums into spaces of unity, pride, and purpose has been an absolute highlight for the team.

Rewatching this video reminds us of the incredible work they are doing to uplift and empower fathers to stand tall and be positive role models.

Visit our portfolio page for more client work info. > https://biggerthanme.co.za/portfolio/

29/05/2025

Our tips on how to build a successful social impact campaign is a must-read.

Discover how to define a clear brand and communication strategy, leverage storytelling for greater effect, the importance of video, data insights and more.

This blog offers 10 Pro Tips for Building a Successful Social Impact Marketing Campaign, a must-read for NPOs and NGOs.

20/05/2025

Last week the BTM video team were on their way back from a shoot in Nkomazi when they spotted a chopper carrying a baby rhino.

When the helicopter landed a short distance back from where they’d come, Craig Prins and Yongama Ximbiwas suggested going back to see if they could help in any way, an offer that was gladly accepted by the rangers.

Next minute Greg and Yongama were in the back of the truck helping get this enormously heavy baby, whose mother had been shot by poachers, loaded for relocation. Thanks Craig for the great shots and thanks to the rangers for the tireless efforts to help conserve our wildlife

14/05/2025

🌱 Just Energy Transition in action 🌱

Recently, the team created this overview video for the Environmental Justice Fund (EJF) and France in South Africa, Lesotho and Malawi to profile the critical work being done at grassroots level to drive environmental justice, from food sovereignty to climate justice.

Find out more about the wide range of services we offer: https://bit.ly/BTM_Services

06/05/2025

The team is currently running a full-service campaign for the Jakes Gerwel Fellowship. (JGF)

This brand video was created by Bigger Than Me as part of our current social media rollout for JGF.

Services to them include:

• Social Media Campaign
• Paid Media
• Storytelling
• Video Creation
• Media Creation
• PR Services
• Media Outreach

View all our services here: https://bit.ly/BTM_Services

29/04/2025

Receiving unsolicited feedback from our clients in the public domain never gets old! We love making our clients happy and strive to do all we can to retain that relationship.

A massive thanks to Sarah Koopman from Jakes Gerwel Fellowship for the fantastic accolade on the work the team are doing for them.

Find out more about the wide range of services we offer: https://bit.ly/BTM_Services