Popcorn Post Production

10/03/2025

We've officially entered our Sir Fruit campaign into this year's Bookmark Awards. Thanks again to the amazing team from Expand Agency who made it all possible. This will hopefully be the first of many!!

29/01/2025

Check out the behind-the-scenes video from our recent and very successful shoot for Sir Fruit's "Homegrown" Summer24/25 Campaign!!

A Behind-The-Scenes look at Sir Fruit's "Homegrown" Summer 24/25 campaign which was shot in the beautiful orchards of Citrusdal in the Western Cape.Client: S...

10/01/2025

Happy 2025, everyone! 🎉 Here's to an incredible year ahead for all of us!

At Popcorn Productions, even during the holidays, our passion for creativity and storytelling keeps us in motion. This past break, we had the privilege of working with an exciting new brand on the market, Noobeing.

What made this project particularly special was the chance to explore a highly cost-effective approach to production. No million-rand cameras, no massive crews, and no elaborate setups—just three professionals, two eager students, and a bold idea.

We set out to prove that creating impactful, professional-quality work doesn’t always require a huge budget. By thinking outside the box, we demonstrated that you can shoot, edit, and produce exceptional content while staying efficient and resourceful.

Here’s how we made it happen:

Crew: A lean and talented team led by Paul Michael Charles (TAP FILMS) and Richard “Flare” Hughes.
Gear: Shot on the Sony A7siii with an 85mm Prime Lens and 70-200mm Lens.
Post-Production: Edited and graded in Da Vinci Resolve, with all sound effects crafted by Richard.

Special thanks to:

Peter Lambert for sponsoring the lighting gear.
Mitch for building us a custom fish tank.
Savanna Herringer for dropping in the cans.
Joe and J***y, two incredible Red & Yellow students who gave their time and energy.
Jason Thom from Noobeing, for trusting us to experiment and deliver.
As the industry evolves, we believe in adapting without sacrificing quality. Whether it’s a full-scale production or focused post-production work, we’re here to collaborate and bring your vision to life.

Let’s make 2025 the year of exceptional, impactful storytelling—together.

Reach out to us. We’d love to work with you.
Warm regards,
The Popcorn Team 🎬

26/11/2024

We’re thrilled to share the success of our latest campaign for Sir Fruit, which has been gaining incredible traction on social media! Be sure to check out Sir Fruit's TikTok page for a closer look. Here’s the launch video for their 2024/25 Summer campaign.

The concept centers around leveraging the social media influence of Katinka and Kayla to create a series of on-trend, humorous, and lighthearted videos. In this series, two city girls take on the challenges of farm life, blending current social media trends with a unique Sir Fruit twist.

Working with Katinka and Kayla was an absolute pleasure—their creativity and improvisational skills made directing this campaign seamless and exciting. Over the coming weeks, you’ll see more content that highlights their authentic and dynamic energy.

A huge thank you to Expand Agency for entrusting us with this amazing project. We can’t wait to collaborate on the next one!

19/08/2024

We are very excited and happy to be apart of this new revolutionary, ground breaking product which is going to change the game when it comes to being able to Experience the future of wellness with the expertly engineered Recovery Pen by SkinFlow, designed for a lifetime of improved healing and pain relief.
Subscribe to their YouTube channel for updated videos, testimonials or just because you want to see the awesome work myself and the incredible team at Expand Agency created. Special shout out to Peter Lowe for the fantastic 3D work he did! This is going to take the world by storm and we cannot wait to see it reach every corner of the globe!
Also check out the website www.skinflow.com also designed by Expand Agency
https://youtu.be/L2QuA4B6p3o?si=btkoTDNWoCAkGTqL

Discover the revolutionary SKINFLOW™ Magnetic Recovery Pen, the new way to manage pain and enhance your recovery routine. Combining state-of-the-art technolo...

02/05/2024

NEW WORK!!

Had such an amazing experience working with Expand and Sir Fruit to film and edit this campaign for the launch of their new kids range. Thanks to everyone involved who made this day so much fun!

Director: Richard "Flare" Hughes
DOP: Paul Michael Charles
Creative Director: Lara Hughes
Art Directors: Johlize Van der Merwe & Carla Van der Walt
Lighting Crew: Calli Camacho & Liam McMaster
Studio: Photohire Studios
Agency: Expand Digital
Client: Sir Fruit

18/03/2024

This month we celebrate 17 years in business as Popcorn Post Production and over 20 years together as a group. Thank you so much to all of our clients over the years for trusting us with your work, we appreciate each and every single one of you.

08/01/2024

In 2023 we undertook the formidable responsibility of documenting and post-producing one of Old Mutual's most significant annual events—the prestigious Annual 51 Club Conference. This event stands out as a cornerstone in Old Mutual's calendar, bringing together the countries top financial advisors.

This year marked a momentous occasion for Old Mutual as they celebrated their Diamond Jubilee Year - a remarkable 60 years of unwavering commitment and success. Given the extraordinary nature of this milestone, it was only fitting that the theme for the celebration revolved around the brilliance and symbolism of a diamond.

Filmed over the course of 11 days in Cape Town, Durban and Johannesburg, we were tasked with filming and interviewing the best of the best in the financial industry. The task all the more challenging given that none of these people are used to being in front of the camera, and being mostly Afrikaans speaking, they all had to deliver their interview answers in English. This is one example of the 28 stories that we filmed and edited and we are extremely pleased with the outcome of this entire project and are even happier with the feedback that we received from our client.

Thank you to Vision Decor and Events for entrusting us with this massive project and we look forward to tackling the 2024 event in a few months time.

SHOT BY: PAUL MICHAEL CHARLES & RICHARD "FLARE" HUGHES
POST PRODUCTION: RICHRD "FLARE" HUGHES

08/01/2024

A recent series we shot and edited for Checkers for their "Live Xtra with Chloé" Vegan Recipe Videos. This one is a delicious Sweet Potato Steak with Pomegranate Herb Quinoa Recipe.

Shot by Paul Michael Charles
Edited by: David Scholfield
Agency: Ninety9Cents
Agency Producer: Melissa Curtis

07/01/2024

Wishing all our clients, friends and family a very happy and prosperous 2024! May this be a year of change, growth and exceeded expectation for you all.

28/12/2023

to good times on set with Ackermans and Ninety9Cents shooting kids denim.

21/12/2023

The 2nd of 3 short Digital Ads we created for VW Master Cars alongside Ogilvy Cape Town.
DOP: Paul Michael Charles
Director: Richard "Flare" Hughes
Editor: David Scholfield
Online: Peter Lowe
Producer: Dalene Schrickker
Art Director: Lara Hughes

21/12/2023

Post Production done for 4TH Street wines for Singh & Sons.

Shot and Directed by Paul Michael Charles from Tap Films.

Post Production by Richard "Flare" Hughes