CelmaBrummer.Com

CelmaBrummer.Com You have 3s to build trust & if you are a coach or consultant you need to make the most of it!

I help you showcase your credibility & expertise in 5 days with a fully DFY Website | Strategy + Copy + Design; all handled

03/06/2026

She’d been trying to write her About page for 7 months.

I wrote the first draft in 40 minutes from her intake form.

The coaches who can’t describe their work aren’t unclear. They’re just too close to it.
That’s what I’m for.

DM me if that’s you.

02/06/2026

She’s not undercharging because she doesn’t know her worth.

She’s undercharging because she’s scared of the silence after she says the number.

I did it with websites. For longer than I want to admit.
The price on your website and the price in your head are usually the same price.

Free scorecard at celmabrummer.com/scorecard

27/05/2026

I saw an ad this week aimed at web designers;
“You’re leaving money on the table. You should be building recurring income from your clients.”

I didn’t read further.

I already knew what it was selling.

Recurring income from clients sounds like a smart business model. What it actually means is building a system where your clients can’t function without you.

Monthly fees for changes that should take ten minutes. Access charges to content that’s already theirs.

A dependency dressed up as ongoing support.

You know that feeling. You lived a version of it in corporate.

The gatekeepers. The simple request that needed approval from six people. The system that made you feel like a visitor in your own work.

You left so that would stop.

I built my business the other way. At the end of every project, everything goes with you. Every login. Every file. Every piece of training you need to never have to come back to me.

Not because I don’t want the relationship to continue.
Because needing me to function isn’t a relationship. It’s a trap with a better invoice.

You didn’t leave corporate to trade one kind of gatekeeping for another.

Comment FREE if this is the reason you haven’t pulled the trigger on working with a designer yet.

26/05/2026

You’re probably putting off the one thing you tell your clients to do first.

I was too.

I’ve spent the last while telling coaches that their website is quietly costing them clients.
That the gap between their expertise and how they show up online is the thing standing between them and the business they’re building.

Mine had the same problem.

I kept finding reasons to delay it.
Client work came first. There was always something more urgent. It could wait another few weeks.

But those weren’t the real reasons.

The real reason was the same one I see in almost every client before we start. It felt easier to help everyone else get this right than to sit down and do it for myself.

There’s something uncomfortable about applying your own advice to your own life. Especially when you know exactly what it means and exactly what it’s going to require.

I did it anyway. 3.5 days. It’s done.

If I’m going to ask you to stop putting it off, I have to actually mean it.

Comment DONE if you’ve been sitting on something you already know you need to do.

26/05/2026

Your website is losing you clients right now.

Not maybe. Right now.

I built a Website Audit for coaches and consultants who left corporate — five pages, 60+ criteria, scored and delivered within 48 hours.

$97. Just your URL. No calls.

Link in bio. Or DM me AUDIT.

23/05/2026

You’re probably giving more than you charge for.
And then resenting the invoice you wrote yourself.

I’ve done this my entire career. I’m still doing it.

Price the project low.
Work twice as hard to justify the number.
Three extra revisions outside scope.
Training that ran long. Follow-up calls I didn’t bill for.

Not because clients pushed for it.
Because somewhere in me, the number never felt like enough.

As if working harder could fix what I should have charged to begin with. It can’t.

There’s a specific kind of person who goes into service work.

She cares too much about the result to let the invoice be the ceiling.

She’d rather give more than risk being seen as not worth what she charged.

She ends up exhausted.

Not because the work is too hard.
Because she keeps compensating for what she didn’t charge.

Borrowing from her own time and energy to close a gap she created.

We came out of corporate knowing our output mattered.

Knowing we were capable.

Somehow on our own, we still find ways to prove it for free.

Comment SAME if you recognise yourself in this.

22/05/2026

Your website is losing you clients right now.

Not maybe. Right now.

I built a Website Audit for coaches and consultants who left corporate — five pages, 60+ criteria, scored and delivered within 48 hours.

$97. Just your URL. No calls.

Link in bio. Or DM me AUDIT.

coachingtips corporateleaver womenwhobuild businessgrowth websitetips

22/05/2026

You’re probably spending more time learning about websites than it would take to just get one built.

I did this last week.

Four hours on something that would have taken someone else twenty minutes.

I knew that the whole time I was doing it.

The tutorials.
The “let me just figure this out” evenings.
The frameworks for what converts.
The lists of things you might be getting wrong.

We call it resourceful.

It’s not always. Sometimes it’s just expensive in a currency that doesn’t show on an invoice.

You can recover money.
You can’t recover the hours.

And every hour spent on your website is an hour not spent in the work you’re actually brilliant at.

Not with clients.
Not building the thing you left corporate to build.

The expensive mistake isn’t hiring someone.
It’s the months you spent convincing yourself you didn’t need to.

Comment HOURS if you know exactly which tutorial I’m talking about.

21/05/2026

You’re probably apologising every time you send your website link.

“It’s a bit outdated.”
“I’m going to redo this soon.”
“Don’t look too hard at the about page.”

You send it and immediately want to take it back.

Jeni Jonte had more than 10 years of coaching experience when we worked together.

A depth of knowledge and a track record that was real.

And a website that made her look like she was just starting out.

Every time someone asked for the link, she’d send it but knew is did not feel like her or where she was heading.

Five days after we launched, she messaged me.
“I just shared my website without apologising for it. That’s a first.”

The difference wasn’t the colour scheme. It wasn’t a better layout or a new font.

It was finally having something online that reflected who she’d actually become and showing what she actually offered.

Not who she was when she started her business. Not what she thought a coach’s website should look like.
Her.

What she said after: “She can better see and understand your vision than even you probably can.”
Not the design. The seeing.

Comment READY if you want to stop apologising for your website.

20/05/2026

You’re probably stuck with someone who makes simple changes feel impossible.

I know that feeling from the other side.

Early on, I was that person without realising it.
Clients would ask for small updates and I’d take days.

Not because I was difficult.
Because my process wasn’t built around their independence.

That’s when I understood: the way you hand things over matters as much as what you build.

Now everything goes with them at the end of every project. Every login. Every file. Every piece of training they need to never have to come back to me.

Not because I don’t want the relationship to continue.
Because needing me to function isn’t a relationship.
It’s a trap with a nicer name.

You know what that trap feels like.
You lived a version of it in corporate.

The gatekeepers.
The simple request that somehow required six people. The system that made you feel like a visitor in your own work.

You left specifically so that would stop.

You didn’t leave corporate to trade one kind of gatekeeping for another.

Comment FREE if you’ve worked with someone who made themselves impossible to leave.

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