18/03/2026
The rise of and automotive brands in South Africa is no longer incremental. It is visible, measurable, and accelerating. BYD, Chery, Jetour South Africa and Mahindra South Africa are expanding dealership networks at speed and putting feature-rich SUVs into the market at highly competitive price points, writes Liezel Jonkheid, Founder and Director of the The Consumer Psychology Lab
"Hybrid and EV models are becoming more accessible, often positioned below what buyers have historically accepted as “premium” territory."
The rise of Chinese and Indian automotive brands in South Africa is no longer incremental. It is visible, measurable, and accelerating.