Blueground & Associates - Digital Content Creator Agency

Blueground & Associates - Digital Content Creator Agency We’re a collaborative hub of talented specialists representing all areas of communication and content creation.

25/08/2025

When Every Second Counts:
Telling the Mine’s Story in 10 Seconds

Last week, we spent two days in Thabazimbi, capturing 10 micro-stories, 10 seconds each - Short, sharp glimpses that reveal the essence of life on Limberg Mine for an upcoming conference.

We also captured fresh visuals to update the mine’s website, keeping the content vibrant and engaging.

Project highlights:

🔹Condensing real-life mine moments into 10-second stories

🔹Capturing visuals that reflect the daily rhythm of the mine

🔹 Delivering content that’s concise, powerful, and memorable

The results:

🔹10 micro-stories ready to captivate conference audiences

🔹Updated imagery for the website showcasing life on the mine

Proof that even 10 seconds can tell a compelling story

Short, focused, and creative. Sometimes all it takes is 10 seconds to make a lasting impact.

Blueground was commissioned to capture compelling visuals for the Badirammogo Water User Association’s upcoming annual r...
11/08/2025

Blueground was commissioned to capture compelling visuals for the Badirammogo Water User Association’s upcoming annual report and new website. The project spanned two days, nearly 900km of travel, and multiple site visits across Limpopo.

Our creative brief was to tell the story of water infrastructure at scale, from the engineering and operational systems behind each water pump station, to the maintenance, security, and community engagement required to keep this network running.

Highlights of the project included:

🚰 Drone aerials showcasing the size and reach of the water supply network.
🚰 Documentary-style photography capturing technical detail and human impact.
🚰 A visit to a local school to document how improved water access and upgraded facilities are transforming student life.

The result:

A bank of high-quality imagery and video that not only supports the annual report’s narrative but also stands as a visual archive of the Association’s work and impact.

We’re excited to be part of the launch of Badirammogo Water Users Association -  a new chapter for an organisation doing...
22/07/2025

We’re excited to be part of the launch of Badirammogo Water Users Association - a new chapter for an organisation doing vital work in local water management and sustainability. 🌍

As part of their refreshed brand identity, we recently captured some new headshots that will be featured in their upcoming annual report (which we’re also proud to be working on).

And there’s more to come, we’ll soon be out on location, photographing the impactful projects and communities they serve. Stay tuned, this story is just getting started.

We recently wrapped a financial interim results presentation video for a fantastic brand PPC Africa, and what a project!...
17/07/2025

We recently wrapped a financial interim results presentation video for a fantastic brand PPC Africa, and what a project! Tight timelines, sharp messaging, and a collaborative team that made the process genuinely enjoyable.

We had a lot of fun bringing this one to life, and we’re excited about what’s coming next. Looking forward to more great work together!

Creative that connects. Strategy that delivers.

Some clients just make the work feel effortless, and Ardagh Glass Packaging - Africa  is one of them.We genuinely enjoy ...
08/07/2025

Some clients just make the work feel effortless, and Ardagh Glass Packaging - Africa is one of them.

We genuinely enjoy every project we get to work on together. From planning to shoot day, their team is collaborative, open, and full of heart. It’s a partnership we truly value, and one we look forward to every time.

Here are a few behind-the-scenes moments from our latest shoot - a small glimpse into the great energy that goes into creating something meaningful.

Creative that connects. Strategy that delivers.

Bok hunting. Damian  Willemse and DoP Jonathan  Crawford at a video shoot at Ardagh Glass Packaging this week. Damian is...
06/04/2024

Bok hunting. Damian Willemse and DoP Jonathan Crawford at a video shoot at Ardagh Glass Packaging this week. Damian is a brand ambassador for the company

Back from a full-day video shoot at two of Ardagh's glass manufacturing plants. Very impressive. It was great working wi...
08/02/2024

Back from a full-day video shoot at two of Ardagh's glass manufacturing plants. Very impressive. It was great working with a company whose product is one of the most recyclable products on earth.

This fourth video in the build-up to the UN Human Rights 75th anniversary was about how one small foundation is making a...
18/12/2023

This fourth video in the build-up to the UN Human Rights 75th anniversary was about how one small foundation is making a difference to many young lives. https://vimeo.com/manage/videos/891070639

Third short video for UN Human Rights. What a delight! Tando Hopa has made her mark in a number of areas. As an activist...
16/12/2023

Third short video for UN Human Rights. What a delight! Tando Hopa has made her mark in a number of areas. As an activist she also contributed to United Nations policy discussions regarding albinism. You can view the video here:
https://vimeo.com/manage/videos/891069776

Another interview for UN Human Rights' 75th anniversary. Kirstin Neuschafer was the winner of the Golden Globe Race (sai...
14/12/2023

Another interview for UN Human Rights' 75th anniversary. Kirstin Neuschafer was the winner of the Golden Globe Race (sailing solo, non-stop for 30000 nautical miles without GPS). Recently awarded Sailor of the Year. https://vimeo.com/manage/videos/891070801

We've just completed a series of short videos for the UN Human Rights to celebrate its 75th anniversary. We had the priv...
13/12/2023

We've just completed a series of short videos for the UN Human Rights to celebrate its 75th anniversary. We had the privilege of interviewing some remarkable women. I'll put one up each day this week. First up is Caster Semenya:
https://vimeo.com/891069428?share=copy
Password: UN75

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