07/06/2023
Thank you M&S & Meta team for the An amazing Collaboration and Congrats on the win!!
Extract:
“VERY chuffed our work with M&S Food for Christmas just won *Best Use of Paid Social Media* at the Global Social Media Awards!
We worked closely with M&S to help execute the company’s best performing Christmas campaign in 14 years, with Meta playing a key role in innovation and creativity.
A first for M&S Food, we brought the magic of Fairy (voiced by Dawn French) closer to the nation:
> Beautifully crafted gamified AR experience where you can guide Fairy to collect a variety of M&S Food products, helping to improve quality perception. (Scan the QR code to try for yourself or here https://lnkd.in/eXY5uyw2)
> Bringing Fairy to a store near you – 460 localised ads across the UK meant that you'd see the ad for the M&S store nearest to you.
Well done to Pixel Chefs who built the AR closely with us. They excelled in maintaining high craft and quality within the limitations of Spark AR.
Congrats also Mindshare and colleagues Jerzy Pilch, Becky Messere and Ruben Tojeiro-Gonzalez!
Write up:
https://lnkd.in/dJzsUwYH
https://www.linkedin.com/posts/shahnazta_very-chuffed-our-work-with-ms-food-for-christmas-activity-7059830854407073792-J1y_?utm_source=share&utm_medium=member_ios
VERY chuffed our work with M&S Food for Christmas just won *Best Use of Paid Social Media* at the Global Social Media Awards! We worked closely with M&S to…
