
29/08/2025
Soโฆ this client had a lot of ideas... ๐ Like ๐ ๐๐ข๐ง, and I'm probably going to obsess over this brand identity for a while because this was ๐ญ๐ช๐ต๐ฆ๐ณ๐ข๐ญ๐ญ๐บ a "๐ฅ๐๐จ๐จ๐๐ค๐ฃ ๐ฅ๐ง๐ค๐๐๐๐ฉ" for us to create.
It basically came down to, โ๐ ๐ธ๐ข๐ฏ๐ต ๐ข ๐ณ๐ข๐ท๐ฆ๐ฏ. ๐๐ฏ๐ฅ ๐ฑ๐ญ๐ข๐ฏ๐ต๐ด. ๐๐ฏ๐ฅ ๐ข ๐ค๐ณ๐ฆ๐ด๐ต. ๐๐ถ๐ต ๐ข๐ญ๐ด๐ฐ, ๐ฉ๐ข๐ฏ๐ฅ-๐ฅ๐ณ๐ข๐ธ๐ฏ ๐ฅ๐ฆ๐ต๐ข๐ช๐ญ. ๐๐ถ๐ต ๐ฏ๐ฐ๐ต ๐ต๐ฐ๐ฐ ๐ฎ๐ถ๐ค๐ฉ ๐ฅ๐ฆ๐ต๐ข๐ช๐ญ, ๐ข๐ฏ๐ฅ ๐ฏ๐ฐ๐ต ๐ต๐ฐ๐ฐ ๐ค๐ข๐ณ๐ต๐ฐ๐ฐ๐ฏ๐บ, ๐ฃ๐ถ๐ต ๐ข๐ญ๐ด๐ฐ ๐จ๐ฐ๐ต๐ฉ๐ช๐ค, ๐ฃ๐ถ๐ต ๐ฏ๐ฐ๐ต ๐ต๐ฐ๐ฐ ๐ฎ๐ข๐ด๐ค๐ถ๐ญ๐ช๐ฏ๐ฆ..." ๐๐๐๐ง๐ ๐ฌ๐๐จ ๐ข๐ค๐ง๐, ๐ ๐ก๐ค๐ฉ ๐ข๐ค๐ง๐). ๐
And I was sitting there like: sure, no problem. ๐๐ฎ๐๐. (๐๐ต ๐ธ๐ข๐ด ๐ฏ๐ฐ๐ต ๐ฆ๐ข๐ด๐บ.)
But solving problems is what designers do? ๐ฅ๐ถ๐ด๐ต๐
Logos with heavy detail are usually a terrible idea.
I repeat. ๐. ๐๐๐๐๐๐๐๐. ๐๐๐๐. ๐
๐ปโโ๏ธ
I call it the "๐ป๐ผ-๐ด๐ผ ๐๐ผ๐ป๐ฒ." ๐
They break when you scale them down. They end up looking like you ๐ฝ๐ต๐ผ๐๐ผ๐ฐ๐ผ๐ฝ๐ถ๐ฒ๐ฑ ๐ฎ ๐ฝ๐ต๐ผ๐๐ผ๐ฐ๐ผ๐ฝ๐. This is the part that made my brain light up โ Ravenโs Nest is basically a ๐๐๐๐๐ฉ๐๐ก-๐ค๐ฃ๐ก๐ฎ brand. Which gave us some space to bend the rules.
And honestly? ๐ ๐จ๐ฐ๐ต ๐ข ๐ฃ๐ช๐ช๐ช๐ช๐ช๐ต ๐ค๐ข๐ณ๐ณ๐ช๐ฆ๐ฅ ๐ข๐ธ๐ข๐บ. ๐ค๐ป
This project turned into exactly the kind of design rabbit hole I love falling into. It was tricky, messy, a little frustrating at times (๐ฐ๐ฌ๐ข๐บ, ๐ฎ๐ข๐บ๐ฃ๐ฆ ๐ฎ๐ฐ๐ณ๐ฆ ๐ต๐ฉ๐ข๐ฏ ๐'๐ฅ ๐ญ๐ช๐ฌ๐ฆ ๐ต๐ฐ ๐ข๐ฅ๐ฎ๐ช๐ต) โ but in the โ๐ ๐ค๐ข๐ฏโ๐ต ๐ด๐ต๐ฐ๐ฑ ๐ต๐ฉ๐ช๐ฏ๐ฌ๐ช๐ฏ๐จ ๐ข๐ฃ๐ฐ๐ถ๐ต ๐ต๐ฉ๐ช๐ด ๐ข๐ต 2๐ข๐ฎโ way. I probably sent her too many Pinterest "inspo-pics" where I asked "๐๐ฉ๐ข๐ต ๐ฅ๐ฐ ๐บ๐ฐ๐ถ ๐ญ๐ฐ๐ท๐ฆ ๐ข๐ฏ๐ฅ ๐ฉ๐ข๐ต๐ฆ ๐ข๐ฃ๐ฐ๐ถ๐ต ๐ต๐ฉ๐ช๐ด?". And yet, that was the fun part for me. Figuring out ๐ธ๐ฉ๐ข๐ต she wanted.
Because the challenge wasnโt just โ๐ฎ๐ข๐ฌ๐ฆ ๐ช๐ต ๐ฑ๐ณ๐ฆ๐ต๐ต๐บ.โ It was โ๐ธ๐ฒ๐ฒ๐ฝ ๐ฎ๐น๐น ๐๐ต๐ฎ๐ ๐ฟ๐ถ๐ฐ๐ต ๐ฑ๐ฒ๐๐ฎ๐ถ๐น ๐๐ต๐ฒ ๐๐ฎ๐ป๐๐ฒ๐ฑ ๐๐ถ๐๐ต๐ผ๐๐ ๐ถ๐ ๐ฐ๐ผ๐น๐น๐ฎ๐ฝ๐๐ถ๐ป๐ด ๐ถ๐ป๐๐ผ ๐ฐ๐ต๐ฎ๐ผ๐.โ Which meant building versions that could actually work: the full crest, the raven on its own, a monogram, a badge. ๐๐ผ๐๐ฑ ๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป๐. ๐๐ถ๐ช๐ฆ๐ต ๐ท๐ฆ๐ณ๐ด๐ช๐ฐ๐ฏ๐ด. All still recognizable as Ravenโs Nest.
๐๐ป๐ฑ ๐๐ต๐ฎ๐โ๐ ๐๐ต๐ฒ ๐๐ต๐ผ๐น๐ฒ ๐ฝ๐ผ๐ถ๐ป๐, ๐ถ๐๐ปโ๐ ๐ถ๐? A logo isnโt one flat image. ๐๐ตโ๐ด ๐ข ๐ด๐บ๐ด๐ต๐ฆ๐ฎ. A personality with different voices for different moments.
So yeah, it was a bit unorthodox. A bit much. Probably too detailed for the ๐ต๐ฆ๐น๐ต๐ฃ๐ฐ๐ฐ๐ฌ definition of a logo. But you know what? It works for this brand. And it feels alive. And thatโs the win. ๐