10/09/2024
Profile of Your Music & Entertainment Nominee Lindiwe Dhlamini (Jaylin Media Group)
With just over 12 years’ worth of experience in the media industry at the age of 32, Lindiwe Dhlamini is a seasoned music industry professional. Known for her strategic leadership skills and innovative contributions in the music and entertainment business, her career is marked by high-profile roles, currently including her being the founding partner of Pan African media agency, Jaylin Media Group, her impactful work as Brand & Communications Manager at visual performance platform, Portraits Afrika and also currently serving as a Senior Label & Marketing Manager at global music distribution company, The Orchard.
Through these positions, Dhlamini has influenced the media landscape tremendously and has left an indelible mark on the African music scene, building strong relationships with industry professionals and stakeholders.
Her successful PR campaigns have propelled multi-award-winning acts like Burna Boy, Seyi Shay, Laylizzy, and Ellputo into the global spotlight, as well as her PR contribution to the UN Global Goals Campaign in 2015 and 2016 during her tenure at Geobek Entertainment. With a rich background in public relations, content creation, media management, strategic communication, A&R, and marketing, she has built an incredible reputation for her expertise and dedication to the field.
Quoting Trendsbee Mag (publication in Nigeria) who featured her on their list of 40 African Women Trailblazers in March 2024, “Lindiwe’s passion for music and her ability to seamlessly blend tradition with modernity make her an invaluable asset. Whether she’s driving media relations or curating captivating content, her dedication shines through.”
As the founding partner of Jaylin Media Group, the agency has a touch of finesse when it comes to how it approaches its business ventures in digital media. Dhlamini consistently steers the organization towards success, positioning it as a leader in the industry. Her forward-thinking approach has led to the ex*****on of successful media campaigns and projects that have garnered acclaim and recognition.
The company has represented notable brands like TurnUp Music and SANAC (South African National AIDS Council) and currently represents South African singer-songwriter and record producer, Jst Sako.
Within 2 years and through work at the agency, Jst Sako has had his music successfully marketed to traditional media, and has secured sync placements on popular reality TV shows, “Big Brother Mzansi” Season 3 and “Big Brother Titans,” as well as popular Netflix series, “Blood & Water” Season 2, and recently “Yoh! Christmas.”
