Twenty Showcasing , Celebrating , Appreciating Africa . For the Young, Creative & Ambitious.

Exploring the nostalgia of inspiring high school memories and the emotional experience of our first love. From the memor...
14/08/2019

Exploring the nostalgia of inspiring high school memories and the emotional experience of our first love. From the memorable past to the present, the PUMA X SUE TSAI collection encourages us to commemorate, create and share this moving love.

The PUMA X SUE TSAI collection extends to chic apparel including tees, jackets, hooded dresses and sweatpants adorned with embroidery, badges, all over prints and placed graphics. Complementing the collection, the artistic decoration theme of PUMA X SUE TSAI also includes matching accessories such as backpack, cap and pouch.

PUMA x SUE TSAI drops at PUMA Select stores, X-Trend, Superbalist, Hipkicks, Madaiza and selected retailers from 17 August 2019. @ Sandton, Gauteng

Plans for this Thursday evening?  will be screening short film, Skin Diver starring  &  .They will also be in conversati...
18/06/2019

Plans for this Thursday evening?
will be screening short film, Skin Diver starring & .

They will also be in conversation with the Director, after the screening!
To attend, click on link in bio to RSVP.

Light refreshments and drinks will be served. @ Randburg

29/05/2019

SOLANGE AND MIGUEL TO HEADLINE AFROPUNK JOBURG 2019 FESTIVAL WITH PERFORMANCES FROM MASEGO, GOLDLINK, NAO, RICO NASTY, DISTRUCTION BOYZ, BUSISWA, SHO MADJOZI, ZOË MODIGA, TCIYF, AND OTHERS

AFROPUNK, the world-renowned festival and movement, has announced the lineup for its critically acclaimed, two-day-long annual celebration, AFROPUNK Joburg, which will take place on DECEMBER 30 and 31 at Constitution Hill in Johannesburg. AFROPUNK Joburg’s 2019 edition continues to feature one of the most exciting and inclusive festival lineups in the world. Headlining the festival this year are, Grammy Award-winning singer, Solange and funk/R&B artist Miguel. Additionally, DMV rapper Goldlink will make his debut on the African continent, while his longtime collaborator Masego will bring his trap-house-jazz vibes. Boundary-pushing artist Rico Nasty is expected to get the crowd bouncing with her “sugar trap”, while Durban-based GQOM duo, Distruction Boyz are set to bring the house down. Additional acts include Busiswa, Sho Madjozi, Zoë Modiga, Morena Leraba, Da**ie Fiction, with many more artists to be announced.

 is making a statement with the success of its range of inspiring tees, designed and produced by South African women. Wi...
16/05/2019

is making a statement with the success of its range of inspiring tees, designed and produced by South African women. With inspirational phrases such as The Future Is Female, Womandla, Multiply and Lit Women Change The World, the tees are made by South Africanwomen employed by Prestige Clothing, an apparel manufacturer wholly-owned by TFG.



tops the list of statement tees sold and shoppers can look forward to a new range dropping in store this winter with statements such as “Lit Women Change The World” and “Multiply” serving as a call to women to multiply their voices and actions by working with other strong women around them. @ Gauteng

 and Sophia Webster, known for her uninhibited fashion sense, have produced a stand-out collection of sneakers for women...
09/05/2019

and Sophia Webster, known for her uninhibited fashion sense, have produced a stand-out collection of sneakers for women across classic silhouettes like the Suede, Muse, CALI and Thunder.

Drawing inspiration from ‘80s workout gear and her passion for dance, Sophia uses her signature style to transform sport-inspired silhouettes with new logos, bold prints, and ‘80s-inspired colourblocking technique. With a mix of stand-out colourful neon and pastel hues, classic PUMA sneakers are transformed with a fresh and fun look.

PUMA X Sophia Webster drops on 11 May at PUMA Select stores, Superbalist and Madaiza.

@ Sandton, Gauteng

PUMA 's 2nd Co.Creative drop with Lama Jouni presents Rive Gauche Thunder.The second installation of the PUMA Co.Creativ...
11/03/2019

PUMA 's 2nd Co.Creative drop with Lama Jouni presents Rive Gauche Thunder.

The second installation of the PUMA Co.Creative Lama Jouni drop is inspired by the southern bank of the river Seine in Paris known as the “Rive Gauche”. With a paired down, feminine attitude featuring the Thunder in two colourways - Peach Beige-Glacier Grey and Dress Blues-Peach Beige. Matching apparel includes a full zip velour top, off-shoulder top with mesh detail, and Cameo Rose oversized cargo sweatpants that encapsulate the luxury and sophistication of Paris Rive Gauche.

The PUMA Co.Creative Lama Jouni Rive Gauche Thunders drop on 9th March 2019 for R2 299 at PUMA SELECT stores, X-Trend, sportscene, Superbalist and The Office.

11/03/2019

THE LAKE 25 – I HAVE LOST AN EMOJI PHOTOGRAPHY: HAYDEN PHIPPS COVER: PURE CONCEPT / STYLING: PURE MAKE UP: CHLOE HICKS ART DIRECTION: STEFAN

Bold, unapologetic and badass, that's how we're stepping into this weekend with the NOVA Kicks.  PUMA Women introduces t...
22/02/2019

Bold, unapologetic and badass, that's how we're stepping into this weekend with the NOVA Kicks.

PUMA Women introduces the NOVA, an all-new sneaker for the woman with that bold and unapologetic style. Fusing classic ‘90s running design with fashion-forward detailing, it’s the go-to sneaker for badass women who embrace bold choices.

Worn by PUMA Women and Ambassador, Cara Delevingne, the NOVA makes a statement whether you’re at work or play.

On the local front, the NOVA is worn by South African songstress , with her signature blue hair and unique ‘future ghetto punk’ sound she is the perfect fit for NOVA.
Kicking off the range is the NOVA 90s Bloc that fuses classic ‘90s running design with loud, fashion-forward pops of colour. Its chunky sculpted tooling with a slim upper paired with mesh & suede overlays appear in creative material channel 90s vibes.

Available in PUMA Black and PUMA White - Pale Pink colourways, NOVA 90’s Bloc drops at PUMA, The Cross Trainer, Superbalist, Side Step, Jack Lemkus, sportscene, The Office and selected retailers on 1 March 2019, for R1 499.

Here's how we're stepping into Feb fam! PUMA is set to release the Nova GRL PWR sneaker, as designed by Lola Plaku, musi...
18/01/2019

Here's how we're stepping into Feb fam!

PUMA is set to release the Nova GRL PWR sneaker, as designed by Lola Plaku, music industry power player and Lola Media Group CEO. The sneaker features a bold, 90’s inspired silhouette, a slim mesh upper, leather overlays and vibrant colour blocking.



Lola shares, “This campaign is truly about building self-esteem and creating a platform for self-discovery, growth and empowerment. Girls and women should believe they can be anything they want to be.” Having forged her own path in the male-dominated music industry, Lola is passionate about paving the way for other women by fostering career development.

The PUMA Nova GRL PWR drops on 1 February 2019 in two colourways - Black–Surf the Web and Peach Bud–Pearl Blush – and will be available for R1 799 at PUMA SELECT, X-Trend, Archive, The Office, Superbalist and selected retailers. This is Lola’s first sneaker release as part of PUMA’s Co-creative platform, with another set to drop in March.

Hive Mind by  , Scorpion by  , Everything Is Love by  and  , Room 25 by  and more. Our top 10 picks of albums that had u...
10/12/2018

Hive Mind by , Scorpion by , Everything Is Love by and , Room 25 by and more.
Our top 10 picks of albums that had us jamming this year.
What was your favourite album of 2018? @ Ferndale, Gauteng, South Africa

 and Dubai-based contemporary label LAMA JOUNI have joined forces to launch an exclusive range of Thunder footwear under...
10/12/2018

and Dubai-based contemporary label LAMA JOUNI have joined forces to launch an exclusive range of Thunder footwear under PUMA’s new collaborative platform, Co.Creative. This creative partnership will feature two collections, drawing on Lama Jouni’s time spent in Paris, where she pursued Fashion Design at Parsons and trained under respected fashion houses like Balmain. The first drop is inspired by Rive Droite, the right bank of the river Seine in central Paris - from its architecture to fashion, choice of colours to textiles and silhouettes. The Thunder styles feature a strong urban inspired colour scheme, and drops in in two colourways – Deep Lagoon-Orchid Bloom and Glacier Gray-Barbados Cherry. With leather, nubuck and suede upper, stitch and turn formstripe and overlays, the Rive Droite branding features on the heel loop.

The PUMA LAMA JOUNI Rive Droite pack is available globally on December 8th, get yours for R2 299 at PUMA SELECT, X-Trend and The Office stores.

Actress, singer and celebrity  has teamed up with  to create a one-of-a-kind collection titled “Strong Girl”, inspired b...
30/11/2018

Actress, singer and celebrity has teamed up with to create a one-of-a-kind collection titled “Strong Girl”, inspired by Selena’s initials and to empower women to stand out from the crowd.

Says Selena Gomez of the SG x PUMA collection: “Strength is something I try to own every day. I wanted to create a collection that makes women feel sexy, empowered, and strong. I love every piece that I designed and hope it inspires others to find their inner strong girl.”

The collection features confident colours and bold silhouettes, with a balance of femininity and modern edge, sport and fashion - appealing to both the strong girl’s personality, as well as her day-to-day hustles. Footwear styles are the SG Runner, a new lightweight shoe designed by Selena Gomez, and the DEFY Mid x SG bootie-cut training shoe. The apparel and accessories are key pieces meant for layering, mixing and matching in black, white and grey.

The SG x PUMA “Strong Girl” collection will be available globally on December 12th, get yours at PUMA stores and independent retailers.

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