Primedia Out Of Home

Primedia Out Of Home Primedia OOH is the largest wholly South African-owned OOH media specialist. Reach Your People

We provide a suite of products, including Classic & Digital billboards, Rank advertising, Programmatic digital advertising, Pharmacy, Activations, Retail & Mall advertising.

22/12/2025

The future of marketing belongs to those who understand influence. ​

Nomzamo Moalusi, Marketing and Communications for Primedia Out of Home was recently featured in The Business of Influence IMC Series – a podcast hosted by Style ID Africa recorded live at the Nedbank IMC Conference this year. In this episode, they explore how marketing and influence work together to drive meaningful business impact, and how Out-of-Home advertising integrates seamlessly with the digital landscape through strategic collaboration. ​

The episode is now live – catch it on YouTube: https://www.youtube.com//featured ​​

17/12/2025

Let’s recap! This November, we brought the energy of some of South Africa’s boldest brands to life through high-impact in-mall experiences.​

We helped Bolt connect directly with shoppers through an interactive activation designed to drive visibility, engagement and real-time sign-ups. And let’s not forget the Red Bull Mzansi Crew Battle, where we turned mall spaces into live stages of dance,
culture and crowd-driven moments. ​​

Two powerful activations, one impactful month. Is your brand next?​

When one of the world's biggest brands need a platform, they know who to call.​​For the recent iPhone 17 launch, we supp...
15/12/2025

When one of the world's biggest brands need a platform, they know who to call.​
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For the recent iPhone 17 launch, we supported Vodacom with digital mall screens nationwide. We helped build excitement and drive sales, proving that when great brands show up in the right spaces, real results follow.​

21/11/2025

Before there were reels and carousels, there were billboards – the OG influencer.​

OOH has been sparking conversations and driving action for decades.​ Together with our media partners, we recently did a takeover of 229 digital sites and 4 483 sqm of screen space to show what this real-world influence looks like.​

Out-of-home has officially entered its AI era. Meet CortexX, the new media planning tool that’s changing how we think ab...
24/10/2025

Out-of-home has officially entered its AI era.

Meet CortexX, the new media planning tool that’s changing how we think about media performance, strategy and results. Powered by rich datasets, machine learning and an intuitive interface, CortexXhelps advertisers and agencies plan smarter, book faster and optimise in real-time.

In the latest episode of Beyond the Billboard, our Deputy CEO Genevieve Coward shares how CortexX works, and why it’s a game-changer for the OOH industry. Listen now! https://www.youtube.com/watch?v=EOIrjxBc8Dg

06/10/2025

Every great media strategy starts with connection.​

We recently took over a sunny Joburg rooftop with Up & Up Agency for a Connect Session full of great conversations, delicious food, and refreshing drinks. The perfect recipe for building partnerships that actually drive results.​

Thanks to Up & Up Agency for joining us. Here’s to building connections that make campaigns stronger! ​​

02/10/2025

The Primedia Malls Sales Team recently traded boardroom walls for bushveld skies, gathering at Dinokeng for a focused strategy session surrounded by nature and the Big 5.​

Inspired by the breath-taking setting, the team tackled challenges, shared bold ideas and sharpened their focus on what matters most: Delivering real value for our clients and partners.​

Big thanks to the entire team for showing up, speaking up and stepping up. Here’s to 2026, a year of moving with clarity, energy and intention.​

23/09/2025

We are so proud of Primedia Out of Home Deputy CEO, Genevieve Coward, who delivered a powerful talk at the first-ever Shop South Africa “Concept to Conversion” Conference alongside industry leaders.​
​
Genevieve unpacked how strategy-led, emotion-driven activations are transforming everyday spaces into meaningful brand moments: “Location isn’t just about visibility, it’s about contextual relevance when combined with emotion-driven storytelling.”​
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With shopper attention more fragmented than ever, Genevieve shared sharp insights on how brands can create real-world experiences that truly resonate, influence, and convert. Supported by innovative case studies from brands like IKEA and Popmart’s Labubu sensation, as well as her own vested interest in the cultural craze of Stanley travel mugs.​
​

14/08/2025

Fourways Mall turned into a petrol head’s paradise this past weekend – were you there?​

This year’s edition of the Motor Show was packed with high-octane fun for the whole family, with a wide range of luxury models, race cars and customised vehicles on show.​

A big thank you to our partners Fourways Mall and Daytona for partnering with Primedia Malls to bring this annual motoring showcase to life, and giving enthusiasts a first-hand experience of the latest and greatest in the motoring world.​

04/08/2025

Change doesn’t ask for permission, and neither do the women leading it. They lead with clarity, build with purpose, and solve what hasn’t been solved before.​

As we celebrate Women’s Month, we recognise the women moving business forward. It takes focus to lead through complexity, courage to speak up when it’s easier not to, consistency to command space while also making space for others to follow.​

Tag a female leader who has been instrumental in your growth and achievements. Here’s to the women driving change! ​

25/07/2025

Before we connect brands to billboards, we connect with our clients. ​

On a recent client immersion, we hosted the Capitec team to showcase our outdoor platforms, while also taking the time to understand their pain points, explore their needs, and co-create solutions that meet consumers where it matters most. From the bustling Bara taxi rank and face-to-face conversations with spaza shop owners, to a tour of the Soweto Towers and lunch at 1947 on Vilakazi Street – the day was filled with meaningful engagement and valuable insights into the evolving mass market segment.​

This is how we build better media strategies: Together, on the ground. ​

23/07/2025

This Mandela Day, our people came together to support Wings Of Inspiration Care Centre with blankets, clothes and non-perishable food items, helping to make a tangible impact in our community.​

From vulnerable women and children to elderly care, rehabilitation, and animal rescue, this non-profit organisation provides care and support to over 400 individuals, making a meaningful difference across 11 facilities. ​

Primedia Out of Home is committed to driving and being part of the change we want to see in our communities. We’re honoured to contribute to their incredible work and stand together in the spirit of Madiba’s legacy!

Address

Primedia Place, 15 Fredman Drive, Sandown, Sandton
Johannesburg
2196

Opening Hours

Monday 08:30 - 16:30
Tuesday 08:30 - 16:30
Wednesday 08:30 - 16:30
Thursday 08:30 - 16:30
Friday 08:30 - 16:30

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