Primedia Out Of Home

Primedia Out Of Home Primedia OOH is the largest wholly South African-owned OOH media specialist. Reach Your People

We provide a suite of products, including Classic & Digital billboards, Rank advertising, Programmatic digital advertising, Pharmacy, Activations, Retail & Mall advertising.

06/10/2025

Every great media strategy starts with connection.​

We recently took over a sunny Joburg rooftop with Up & Up Agency for a Connect Session full of great conversations, delicious food, and refreshing drinks. The perfect recipe for building partnerships that actually drive results.​

Thanks to Up & Up Agency for joining us. Here’s to building connections that make campaigns stronger! ​​

02/10/2025

The Primedia Malls Sales Team recently traded boardroom walls for bushveld skies, gathering at Dinokeng for a focused strategy session surrounded by nature and the Big 5.​

Inspired by the breath-taking setting, the team tackled challenges, shared bold ideas and sharpened their focus on what matters most: Delivering real value for our clients and partners.​

Big thanks to the entire team for showing up, speaking up and stepping up. Here’s to 2026, a year of moving with clarity, energy and intention.​

23/09/2025

We are so proud of Primedia Out of Home Deputy CEO, Genevieve Coward, who delivered a powerful talk at the first-ever Shop South Africa “Concept to Conversion” Conference alongside industry leaders.​
​
Genevieve unpacked how strategy-led, emotion-driven activations are transforming everyday spaces into meaningful brand moments: “Location isn’t just about visibility, it’s about contextual relevance when combined with emotion-driven storytelling.”​
​
With shopper attention more fragmented than ever, Genevieve shared sharp insights on how brands can create real-world experiences that truly resonate, influence, and convert. Supported by innovative case studies from brands like IKEA and Popmart’s Labubu sensation, as well as her own vested interest in the cultural craze of Stanley travel mugs.​
​

14/08/2025

Fourways Mall turned into a petrol head’s paradise this past weekend – were you there?​

This year’s edition of the Motor Show was packed with high-octane fun for the whole family, with a wide range of luxury models, race cars and customised vehicles on show.​

A big thank you to our partners Fourways Mall and Daytona for partnering with Primedia Malls to bring this annual motoring showcase to life, and giving enthusiasts a first-hand experience of the latest and greatest in the motoring world.​

04/08/2025

Change doesn’t ask for permission, and neither do the women leading it. They lead with clarity, build with purpose, and solve what hasn’t been solved before.​

As we celebrate Women’s Month, we recognise the women moving business forward. It takes focus to lead through complexity, courage to speak up when it’s easier not to, consistency to command space while also making space for others to follow.​

Tag a female leader who has been instrumental in your growth and achievements. Here’s to the women driving change! ​

25/07/2025

Before we connect brands to billboards, we connect with our clients. ​

On a recent client immersion, we hosted the Capitec team to showcase our outdoor platforms, while also taking the time to understand their pain points, explore their needs, and co-create solutions that meet consumers where it matters most. From the bustling Bara taxi rank and face-to-face conversations with spaza shop owners, to a tour of the Soweto Towers and lunch at 1947 on Vilakazi Street – the day was filled with meaningful engagement and valuable insights into the evolving mass market segment.​

This is how we build better media strategies: Together, on the ground. ​

23/07/2025

This Mandela Day, our people came together to support Wings Of Inspiration Care Centre with blankets, clothes and non-perishable food items, helping to make a tangible impact in our community.​

From vulnerable women and children to elderly care, rehabilitation, and animal rescue, this non-profit organisation provides care and support to over 400 individuals, making a meaningful difference across 11 facilities. ​

Primedia Out of Home is committed to driving and being part of the change we want to see in our communities. We’re honoured to contribute to their incredible work and stand together in the spirit of Madiba’s legacy!

11/07/2025

Here’s to the women who move business forward – with resilience, innovation, and unstoppable drive.​

As we approach Women’s Month, we’re reminded that it takes bold vision, relentless creativity and the courage to challenge the norm. True progress happens when we dare to push the boundaries, stay resilient in the face of obstacles, and bring unwavering tenacity to every idea we pursue. ​

Drop a ❤️ in recognition of the woman who inspires you!​

20/06/2025

Transform mall spaces into brand experiences with Primedia Malls! ​

Put your message in front of thousands of shoppers in 45+ of SA’s busiest malls with head-turning formats like Digital Billboards, Lift Door wraps, Escalator takeovers, and show-stopping Activations.​

Want to dial up the engagement? Bring your campaign to life with QR codes, temperature-triggered screens, and interactive gamification that gets shoppers stopping, scanning, and swiping!​

Let’s turn foot traffic into brand fans. Get in touch and let’s make magic happen!​

17/06/2025

Respect isn’t paid for, it’s earned.​

With Women’s Month on the horizon, we recognise that the impact of women in business isn’t limited to a calendar date – it’s constant, vital, and far-reaching. They show up daily, leading with purpose, shaping success, and creating space for others to thrive. ​

Do you know an inspiring woman who deserves recognition? Tag her below and let her know you see her – not just today, not just in Women’s month. Always.

13/06/2025

New Site Launch: Vryheid Rank TV​

Primedia Outdoor is turning up the volume in Northern KZN! Our Rank TV network got bigger with a bold new digital screen at the Vryheid taxi rank, one of the region’s busiest commuter hotspots.​

This high-traffic location puts your brand in front of thousands every day, delivering full-motion, high-impact content in a space where attention is guaranteed. With strong dwell time and vibrant visuals.

It’s the perfect platform for brands in FMCG, telecoms, financial services, and the public sector. If you're looking to drive awareness, spark action, and stay top of mind, reach out to our Sales Team to get started.​

30/05/2025

It’s more than just billboards! Own the spotlight with unmatched reach and undeniable impact!

At Primedia Out of Home, we empower brands to captivate audiences with: ​

• Iconic billboards ​
• ⁠Immersive mall activations ​
• Innovative in-store advertising ​

Our end-to-end advertising solutions include strategy, design, production, and ex*****on. Ready to make a statement? Let's make it happen.​

Address

Primedia Place, 15 Fredman Drive, Sandown, Sandton
Johannesburg
2196

Opening Hours

Monday 08:30 - 16:30
Tuesday 08:30 - 16:30
Wednesday 08:30 - 16:30
Thursday 08:30 - 16:30
Friday 08:30 - 16:30

Website

Alerts

Be the first to know and let us send you an email when Primedia Out Of Home posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Primedia Out Of Home:

Shortcuts

Share

Category