MullerMedia

08/01/2026

You can discover what works in creator from WARC
https://www.warc.com/content/feed/what-works-in-creator-marketing/en-GB/11230
But if is not necessarily the same as it poses the question "why bother to create content if it has no power to influence"?

The Marketing Association of South Africa - MASA ACA - Association for Communication and Advertising AMASA The Media Online

06/01/2026

It’s a measure of the decline in credibility & the degree to which marketers feel under pressure to justify their contribution, that we seem always to talk about
Simply using as a prefix doesn't make your effective any more than putting a saddle on a carthorse will make it run faster.
AMASA ACA - Association for Communication and Advertising The Marketing Association of South Africa - MASA The Media Online

02/01/2026

31/12/2025

You still can’t beat the
For the price of a couple of cups of coffee you get to see the world’s best entertainment
is brilliant. Brush up on your lyrics and take some tissues but don’t miss out.

08/12/2025

In a jargon-driven industry, there are few things that delight more than discovering new words. Todays’ new word is Unonymous

Unonymous (adjective)

Pronunciation: /ʌˈnɒnɪməs/

Describing a decision, statement, or action that appears to be collectively agreed upon (unanimous) but without apparent attribution to any individual (anonymous).

Unonymity: (noun)

Media Industry Application: reflects a situation where all participants appear to share the same view or consent, while simultaneously preserving personal anonymity. Widely used in advertising media research. And also for covering your corporate tuchus.
AMASA ACA - Association for Communication and Advertising The Marketing Association of South Africa - MASA The Media Online

23/11/2025

Well Springboks might have been champions of Dublin Live last night but The Corrs were the champions of

14/11/2025

What binds listeners into a community is not geography but the station itself. By grouping core Level C Districts we can create “station listening zones” which are far more representative of the actual listenership footprint for a radio station than geo-political boundaries United Stations The Marketing Association of South Africa - MASA ACA - Association for Communication and Advertising ACA - Association for Communication and Advertising

A feature of the renewed interest in radio today, is that more advertisers are tailoring their radio messaging to specific communities than ever before. Radio is no longer being motivated onto media schedules as a trickle-down tactic to make up the flagging audience numbers on TV: although it can ce...

13/11/2025

Sounds an awful lot like innovation in
AMASA

“So we asked ourselves: how could we make the common bicycle heavier, more dangerous and, ultimately, reliant on electricity”

From the new Private Eye, in shops now.

31/10/2025

You can’t measure only by evaluating the audience quantum. The circumstances that allow a platform to get on the schedule in the first place also need scrutiny.
Thanks to IAB SA for inviting the to talk at this webinar
AMASA ACA - Association for Communication and Advertising The Marketing Association of South Africa - MASA The Media Online

Let’s Talk About Transparency…For decades, media strategy operated behind closed doors, but the game is changing.An insightful webinar on the evolution of me...