MullerMedia

MullerMedia MullerMedia is an independent media consultancy owned and managed by Gordon Muller

In an advertising career spanning four decades, Gordon Muller has held senior positions at a number of major international advertising agencies including McCann-Erickson; Bates, Ogilvy, Saatchi & Saatchi and most recently as Managing Director of OMD South Africa. Gordon is a past Chairperson of the Advertising Media Forum and the Advertising Media Association of South Africa (AMASA). His book … Media Planning – Art or Science … is the prescribed text for a broad cross section of tertiary institutions in South Africa and Africa, including IMM (Institute of Marketing Management) and AAA School of Advertising. His book was awarded the Media Director Circle’s Media Innovator of Year award for 1996. Gordon has served on a number of industry boards including the Levy Collection Agency (LCA) (which body supervises the finances of the South Africa Advertising Research Foundation (SAARF)), the Audit Bureau of Circulation (ABC), the Executive of the Marketing Excellence Council and the MAC Charter Council (Media and Advertising Transformation Charter). MullerMedia offers a range of media related services including ...
Customized media training & mentoring for
*Brand Managers
*Media strategists
*Media sales executives
Workshop facilitation
Strategic media consulting and auditing

For the first 3 months of 2027, daypart analysis, reach, and frequency planning will rely heavily on gut feel, proxy dat...
19/08/2026

For the first 3 months of 2027, daypart analysis, reach, and frequency planning will rely heavily on gut feel, proxy data, and historical baselines rather than automated system logic"
Will we adapt? Absolutely. We always do.
Just remember remember - manual isn't medieval.
Sung to the tune of ...
ACA - Association for Communication and Advertising University of Cape Town AMASA MarkLives
https://www.linkedin.com/posts/charnemcmahon_2027-is-going-to-be-a-watershed-year-for-share-7483838973090639873-06fH/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAACc3YUBuY_r7xGQUWh-bdCWLPcWd_3qPIE

A regional perspective is critical in creating a mindset of cultural inclusivity in advertising. In a culturally diverse...
25/07/2026

A regional perspective is critical in creating a mindset of cultural inclusivity in advertising. In a culturally diverse mediaverse the practice of a generating top-down national reach is archaic.
The BRC reported StatsSA District Level C listenership data allows the media decision-maker to build an audience from the bottom up rather than having to dissect it from the top-down.
Building regional reach from the bottom up generates culturally and economically inclusive listening-behaviour insights not just quantitative radio audience-research statistics.
But regional isn’t provincial radio. A region is a culturally and economically linked geo-zone. A province is a political construct.
Mielies don’t read maps.

How to completely destroy a brand's global credibility with just one phone call.FIFA FIFA World Cup
07/07/2026

How to completely destroy a brand's global credibility with just one phone call.
FIFA FIFA World Cup

07/07/2026
The media mixIt’s a in Joburg this morning The Citizen News Kaya 959
01/07/2026

The media mix
It’s a in Joburg this morning
The Citizen News Kaya 959

Everyone in is waking up to a this morning Kaya 959
01/07/2026

Everyone in is waking up to a this morning Kaya 959

Kantar highlights a growing disconnect between where marketers want to advertise & where consumers are most engaged. ...
30/06/2026

Kantar highlights a growing disconnect between where marketers want to advertise & where consumers are most engaged.
As media strategists we need to do less of the things we like to do and more of the things we need to do.
ROMP is not the same as ROMI
AMASA ACA - Association for Communication and Advertising The Media Online American Marketing Association

Marketers and consumers don’t prefer the same ad platforms: What does this mean for brands?...

When managing an executive diary relentless attention to detail is the hallmark of a good secretary!
23/06/2026

When managing an executive diary relentless attention to detail is the hallmark of a good secretary!

might not have managed a win at opening game FIFA World Cup but it was certainly a win for sportsfans in Mzansi.Try tr...
13/06/2026

might not have managed a win at opening game FIFA World Cup but it was certainly a win for sportsfans in Mzansi.
Try trending that why don't you
The Total Video Measurement (TVM) in 2027 is the most exciting development in a decade
DStv SuperSport SABC Sport SABCPlus AMASA ACA - Association for Communication and Advertising

Bafana Bafana’s opening match against Mexico at the 2026 FIFA World Cup broke a few records.

Those were the days my friendLets make it happen again ... Duncan Muller Alasdair Muller
11/06/2026


Those were the days my friend
Lets make it happen again ...
Duncan Muller Alasdair Muller

Address

Johannesburg
2094

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

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