MullerMedia is an independent media consultancy owned and managed by Gordon Muller
In an advertising career spanning four decades, Gordon Muller has held senior positions at a number of major international advertising agencies including McCann-Erickson; Bates, Ogilvy, Saatchi & Saatchi and most recently as Managing Director of OMD South Africa. Gordon is a past Chairperson of the Advertising Media Forum and the Advertising Media Association of South Africa (AMASA). His book … Media Planning – Art or Science … is the prescribed text for a broad cross section of tertiary institutions in South Africa and Africa, including IMM (Institute of Marketing Management) and AAA School of Advertising. His book was awarded the Media Director Circle’s Media Innovator of Year award for 1996. Gordon has served on a number of industry boards including the Levy Collection Agency (LCA) (which body supervises the finances of the South Africa Advertising Research Foundation (SAARF)), the Audit Bureau of Circulation (ABC), the Executive of the Marketing Excellence Council and the MAC Charter Council (Media and Advertising Transformation Charter). MullerMedia offers a range of media related services including ... Customized media training & mentoring for *Brand Managers *Media strategists *Media sales executives Workshop facilitation Strategic media consulting and auditing
Mission: To help marketers, agencies and media owners to unlock value from their media activity through skills transference, coaching and mentoring.
What has struck me recently is the growing penchant for the naming of rooms and the apparent expectation that giving a depressing little cubicle a power-name like The Future Room or The Creativity Cavern will somehow impact the quality of the thinking that goes on inside that room.
Anyway it got me thinking about the naming rooms in a typical media agency. I mean where would we go with it?
The Algorithm Atrium. PowerPoint Palace. Cut n Paste Corner. The Spreadsheet Silo and the Linear Logic Lounge?
So, with most humble apologies to Henry Reed
One of the real advantages of being a media desperado (sorry I mean media freelancer) is that you get to work with all sorts of really different and interesting people and you also get to visit all…
Never take a slide rule to a #media algorithm fight ... unless you really know how to use it.
Welcome to the #TheDocAndTheGuru podcast.
Even in the digital age you can never write off a dedicated #media anarchist! Hell! I even outlasted #AMPS and #LSMS.
If you have an agenda we want to talk about it. With you preferably. Without you if necessary. No subject too big or too small. No topic too hot to handle.
And remember. I you really want to be a #media desperado you have to think like one. Having a tattoo of Darth Vader on your butt ain't gonna do it!
Follow #TheDocAndTheGuru on Facebook and let’s get talking!
Listen, download or stream now!
Just became the worlds #1 #Asics fan. Outstanding brand building through social media in Mzansi.
One pair of new #Asics running shoes coming up for the summer assault on the waistline.
Nice one #Asics.
And the The JSE Group is open!
Mzansi Top30 brands
Think we’re in for a top-left to bottom right quadrant kind of morning.
Series_2 Revenge of the Stereotypes.
Dear Female Athletes we are shocked & disappointed to discover you are paid less than male athletes.
Oh my goodness. Sometimes I do wonder about the #media industry and the ‘big idea’ ...
When you lose interest halfway through a media concept...
• First the big wrap for #Heineken #AlcoholFree ✅
• Next. You share the wrap with a major retailer #PickNPay 💤
• Which just happens to be promoting another beer #Windhoek 😳
We can’t blame the AA (Algorithm_Alzheimer) for this one.
Detail okes. Check the detail.
Compelling argument for a holistic #tradigital approach to #media to get consumers feet in store.
“An elegant set of insights into communicating with consumers while they're in-store but an equally compelling argument for holistic media exposure to get them into the store in the first place Think #tradigital #media @ThinkwithGoogle https://t.co/0XEA23gZep”
It is often said that for whales, there is only one ocean. Equally, it might be said that for consumers, there is only one campaign. Nielsen Digital Consumer Survey 2019 provides many of the missing pieces required to complete the South African landscape jigsaw puzzle and present a holistic picture of the digital consumers’ shifting engagement with the media and technology.
Participato, ergo sum. I share, therefore I am.
Talk to me about a media strategy workshop & we'll take down those media silos once and for all.
On your marks.
It’s almost #RWC_Japan time.
Thank you Ken Varejes
& #Nfinity team.
Pieter Groenewald on LinkedIn: "The wait is over. Finally our studio is finished and we are open for business. The business of podcasting that is and helping brands to influence via this relevant channel. When you want to explore this engaging...
Just set me free an' I'll be a guru man. Looking forward to making The #DocAndGuru Show.
August 15, 2019: Pieter Groenewald posted images on LinkedIn
There are still some things that are just better done in a newspaper.
Gotta love this exchange between Marmite & Vegemite in the English press ...
First bouncer at Lords bowled by Vegemite and smashed for 6 by Marmite!
Anybody who still thinks the solution to the challenges of media planning in the post-AMPS landscape lies with a single source database needs to look at the benefits of a 'fusion-cloud' solution.
The fusion of #Nielsen Digital Consumer Survey #DCS_2019 into PAMS has created a whole new dimension of media insights; right down to branded level.
If you or your company needs a workshop on thriving (because we're all tired of just surviving) in the post-AMPS #media landscape just message me about setting up a training workshop.
If you're not a real Digicon then send me a hand-written letter through the post and I'll call you back on my landline.
Nielsen’s Digital Consumer Survey, which was conducted for the first time in South Africa this year, emphasises the need to view media in a holistic way.
It is often said that for whales, there is only one ocean. Equally, it might be said that for digicons, there is only one campaign.
Participato, ergo sum.
I share, therefore I am.
The Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES) has reported this month that one million of the planet’s species face imminent extinction and that immed…
Boris and Donald were lovers
Oh Lordy how they could love
Swore they'd be true to each other
Just as true as the stars above
I think the most important thing we learned today is that the whole #SuperRugby wild card playoff thing is a spectacular waste of time. A 15 team league for 6 months & 8 teams go through?
At most #4&5 playoff for the 4th semi-Final.
You want to get viewers back #DSTV?
Fewer games better quality.
This would never have happened in #media. Mind you we did some our most creative work in the afternoon for some strange reason
David Luetchford & Peter Setterington you boys ever do a long lunch?
Well sadly it seems the one thing we can’t expect from #BanyanaBanyana is to watch them on #SABC channels.
Isn’t it about time for the #media industry to sit down with #SABC to map out and co-operate on a high-road recovery scenario?
A winning SABC is a win for everyone. Marketers, agencies and consumers alike.
Should we temper our expectations as Banyana Banyana enter their first World Cup?
Interesting advertisement from #WhatsApp in today’s Citizen. I’m hoping it’s an act of contrite conscience but it’s much more likely to be a defensive corporate response to growing consumer dissatisfaction with an unregulated #media platform that takes no responsibility for its latent product defect.
#ShareYourHopes not your fears
#VoteYourHopes not your fears
My fok Maroleng!
Chris Maroleng, the former MTN Group senior executive, has been fired as chief operating officer of the public broadcaster with immediate effect. He had been in the role for just over a year.
#GameOfThrones or Game of Phones?
Either way #Nielsen Digital Consumer Survey 2019 is the first South African episode of a global #media phenomenon.
The eighth and final season of the fantasy drama television series Game of Thrones premiered on 14th April 2019, expectation of which might just have marginally overshadowed the launch of Nielsen’s…
With the launch of #Nielsen Digital Consumer Survey 2019 DCS_2019 the growing wealth of media & market insights being gleaned from multiple research studies & databases, population-weighted and fused to a central data hub, is reaching critical mass and it’s increasingly questionable whether the continued pursuit of single source data is in the best interests of marketers specifically or the media industry at large.
Fuse it or lose it!
Why keep on with the race to the bottom? Eish!
“If I get faster & better does it necessarily follow that I should be cheaper? I mean faster & better is the very reason I pay more for a @Porsche or a @Ferrari than I do for @Toyota Why the obsession to commoditize #media? https://t.co/v7WLymuyco”
“@datainsights88 If we keep measuring Readership rather than reading Listenership not listening Viewership not viewing Then it’ll always be a numbers game Until we start measuring human behaviour rather than #media outputs we in media will remain #ChildrenOfALesserAdvertisingGod. https://t.co/se...
Q: 1+1 = ?
Find the answer on Khulumamedia's blog.
I was recently invited by my alma mater the Advertising Media Association of South Africa (AMASA) to participate in a discussion panel on the inevitable disruptive waves facing the media and commun…
If you’re in a room full of strange looking people eating hamsters and you can’t remember which planet you’re from, chances are that you’re the alien.
“If we’re discussing whether #media aliens have landed & r eating our family pets then we need to know which planet we come from. If ur in a room full of strange people eating hamsters & u can’t remember which planet ur from, chances r you’re the [email protected] @AMASACapeTown”
I’m making a commitment to myself to turn this device into a graveyard for bad news, anger & hate. Don’t forward me all the bad news, rather tell me the good news. Real South Africans telling the true story. #iAmTheStory #iAmHope
Turn your mobile into a #BadNewsGraveyard
Nothing ever just happens. People make things happen. Thank you Rochelle Maynard #MediaReign for all your hard work.
Young South Africans changing the #media narrative.
Looking forward to the media launch of #iAmTheStory initiative for positive media messaging in South Africa.
If you’re in #media and you want to get involved please visit iAmTheStory page.
You have unsold inventory? We’ll take it and put it to good use.
You have a positive story to share? Let’s be havin it!
You are the story. I am the story. We are the story.
Vote your hopes not your fears.
Thank you #VML for walking the walk & not just talking the talk about teaching young people the ropes in the ad industry.
Timothy Kumanga you got lots of studying to do before the door opens but at least you know where the door is.
Hope you enjoyed your day.
#CitiMedia speaker tonight. Powerhouse industrialists. Pioneer of Women in Business in Mzansi. Wendy Luhabe.
The start of our #CitiMedia #IAmTheStory initiative for 2019
Looking forward to another year of service & praise in #media industry.
I love the #Oscars
Fast & Furious 9: The Dukes a Hazard.
Best action movie ever!
Chris Botha power dressed & ready to tackle 2019 head-on.
Not so much!
You just gotta love it when #Facebook makes a Freudian slip.
I jus knew all along they was commies! Wragtig kerels!
The bad news is that sooner or later as a media planner, I knew I’d end up here. The good news is I know so many people.
Nassim is that you?
Everyone is telling me it’s too difficult to get the advertising industry together around one table to discuss a mutually beneficial solution to the ES/PAMS/RAMS/MAPS.
I don’t believe that.
Maybe I’ve just too much faith in the media industry.
Jaw jaw not war war.
Want to know how many ES_SEM segments there are? Ask Enid!
Great OOH campaign for #GWR railway. Famous Five fans will love it. Pity the actual experience is an absolute shambles. I’ve been on Joburg taxis that are better organized & more customer centric.
Train arrived 2 coaches short & we’re standing for 5 hours to Cornwall.
Comparative advertising or just plain old brand assassination?
Great initiative. Looking forward to the Big Event.
The AMASA Awards 2018 are now open!
+ new award category launched, Agency of the Year.
10 Orwell Street
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