Honoring Corporates, Agencies, Top Creatives, & Students, for Innovative Campaign Marketing, Tech Innovation, Social First Marketing, AI & Standout Results As we embark on our 14th year, the New Generation Awards remain a beacon of excellence in South Africa's digital media landscape. Celebrated as the largest performance-based, independent awards in social and digital media, AI, cre
ativity, integrated marketing, and online technology. They represent the pinnacle of achievement in these dynamic fields. In just 13 years, New Gen has welcomed over 5500 corporate and agency submissions and awarded more than 1700 accolades, inspiring the industry to soar to new heights. The awards inspire us to strive for excellence and push the boundaries of innovation, setting new standards of success that we can all aspire to. With 60 industry-specific categories, the New Generation Awards are the country's most prestigious independent digital media awards program. They acknowledge exceptional and innovative result-driven marketing campaigns, the best use of social and digital media, creativity, traditional marketing, and cutting-edge tech solutions employed by leading companies, agencies, and individuals to promote their brands and products in disruptive and pioneering ways. The window period for work to be considered for the 2026 awards runs from 01 May 2025 to 12 June 2026
Our Judging Process: We pride ourselves on having the fairest judging process, which ensures each entry is marked by at least four judges, measuring them against the following criteria: strategy, innovation, creativity, content, results, reach, and engagement. The judges value ingenuity and creative brilliance as key factors in the judging process and ensure that it is primarily about the results achieved. The 2026 awards gala ceremony takes place at the end of September, at a brand new, larger venue, and sees the awards take on a new format. One that we are positive you will love.