26/10/2025
🔥💥 The Future of Fit is HERE, and it’s got your name written all over it! 💥🔥
Okay denim lovers, let’s talk 👖—when was the last time your jeans moved with you instead of against you? 😏
Because G-STAR just dropped something next level — ANATOMIC DENIM — and it’s basically denim evolution in motion.
We’re talking jeans that are sculpted around your body, not just cut from fabric. 3D seams. Strategic darts. Panels that flex, contour, and move exactly how you do. 🌀
Think: freedom, form, and fit — all in one.
✨ The OGs like the Elwood and Arc are back — reimagined for now.
✨ New silhouettes for him and her (hello Kitoh and Contour fits 👀).
✨ Designed to move with you, whether you’re dancing, cycling, or just living your best life.
🎥 Directed by Jordan Hemingway, the campaign captures pure movement as art — with athletes turning denim into performance. And guess what? Our local legends Siv Ngesi, Lee-ché Janecke, Musa Keys, DJ Loyd, and Sir Vincent are giving it that South African soul 🇿🇦🔥
So tell us — are you Team Anatomic Denim (innovation + movement) or Team ClassiQ (heritage + timeless cuts)? 👇
Drop your vote in the comments — and maybe your fave denim fit emoji too 👖💃🕺
Shop the future ➡️ www.g-star.com