19/11/2025
🤔 Here's a problem the laundry industry has been wrestling with...
Consumers want concentrated products (less plastic, smaller storage), effective low-temperature cleaning (lower energy bills), and quick wash cycles (busy lifestyles). But creating formulations that tick all these boxes whilst being environmentally responsible? That's been the challenge.
Clariant's approach with TexCare One Terra is interesting because they've tackled it from the polymer angle. Instead of juggling multiple ingredients, they've developed one that handles soil release, cleaning enhancement, and brightness maintenance together.
The result? Manufacturers can create those convenient small capsules everyone likes, they work effectively in cold water, and it's biodegradable with renewable ingredients.
Sometimes the best solutions come from completely rethinking the chemistry rather than just tweaking existing formulations.
Discover how this technology works here 👇 https://brnw.ch/21wXCSJ
TexCare One Terra offers high-performance, biodegradable polymer technology for compact laundry detergents, ensuring eco-friendly cleaning at low temperatures.