17/09/2026
One of America's most influential beauty platforms just chose South Africa as its first international market, and the story behind that decision is as compelling as the business itself.
Takealot has announced an exclusive partnership with thirteen lune the US beauty discovery platform founded by Nyakio Grieco that built its name across more than 600 JCPenney stores by spotting tomorrow's most exciting founder-led brands before anyone else.
For Grieco, this is personal. Her Kenyan heritage means that launching in South Africa is not just a business milestone. It is a homecoming of sorts: "Returning to Africa through a partnership with Takealot feels incredibly meaningful."
For Takealot, the ambition is bigger than brand listings. The company is building a beauty ecosystem combining exclusive global brands, content, community and experiences. This is about becoming South Africa's most trusted beauty destination, not just its biggest online beauty store.
South Africa was chosen above every other international market available to Thirteen Lune. That matters.
What global beauty brand do you wish was available in South Africa right now? Drop it in the comments π
Full partnership story below https://brnw.ch/21x5LLj