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PEAR - Professional Evaluation and Research Professional Evaluation and Research (PEAR) is a media monitoring, research, and an analysis company.

PEAR is dedicated to building our business by fostering healthy and productive working relationships while uplifting the communities we work in to cement a sustainable future in the media monitoring, analysis, and research environment.

Do you agree with Ivo's assessment of blockchain?
15/08/2025

Do you agree with Ivo's assessment of blockchain?

For years, the mantra among the technology cognoscenti was that bitcoin was merely an application, while its underlying technology, the blockchain, was the truly revolutionary innovation.

It's becoming difficult to not write about AI. But then again, we did this for Windows 2000, social media, and cloud com...
13/08/2025

It's becoming difficult to not write about AI. But then again, we did this for Windows 2000, social media, and cloud computing as well.

Today, 65% of PR professionals use AI for research, list building and idea generation, while 75% use gen-AI tools into daily workflows.

Regardless of industry sector, people need to embrace AI and the benefits it provides.
08/08/2025

Regardless of industry sector, people need to embrace AI and the benefits it provides.

Andrew Chinambu says AI is here, and it will continue to evolve. But we still have a say in how it is used...

Ouch, this could become an interesting fight to watch.
06/08/2025

Ouch, this could become an interesting fight to watch.

Ghana has demanded that the local unit of MultiChoice Group to reduce subscription fees by 30% by 7 August.

So, it seems like there's nothing to be concerned about...for now.
04/08/2025

So, it seems like there's nothing to be concerned about...for now.

Taiwan’s threatened chips restrictions on South Africa amid an intensifying diplomatic scuffle might be too difficult to enforce.

Takealot has been busy, it seems. Will this move help expand its footprint in the market?
01/08/2025

Takealot has been busy, it seems. Will this move help expand its footprint in the market?

Takealot Group has launched Takealot Fulfilment Solutions a standalone business unit that integrates the Group's logistics, courier, on-demand, supply chain and international freight capabilities under one trusted brand...

The changing 'face' of radio in today's digital world.
30/07/2025

The changing 'face' of radio in today's digital world.

The enduring demand for informative content demonstrates radio listeners are hungry for knowledge and staying updated.

There's money in them thar greens.
28/07/2025

There's money in them thar greens.

Systemic change is needed to unlock the full potential of emerging farmers...

So, are you cool?
25/07/2025

So, are you cool?

Coolness is associated with the same six traits around the world: be extroverted, hedonistic, adventurous, open, powerful and autonomous.

Seems that Mr D is going to be many people's go-to soon if Takealot has anything to do with it.
23/07/2025

Seems that Mr D is going to be many people's go-to soon if Takealot has anything to do with it.

Takealot Group is ramping up on-demand delivery by repurposing its Mr D takeaway food platform to handle pet supplies, toys and other high-frequency purchase items...

The fun begins with GenAI and how companies choose to adopt it.
21/07/2025

The fun begins with GenAI and how companies choose to adopt it.

The report says South Africa could find itself divided by the ability to use GenAI wisely and scale deployments as the technology matures.

How South Africa is using GenAI to do amazing things.
18/07/2025

How South Africa is using GenAI to do amazing things.

Africa is using artificial intelligence (AI) to crunch large datasets, boost productivity, improve customer relations and even save lives.

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