PEAR - Professional Evaluation and Research

PEAR - Professional Evaluation and Research Professional Evaluation and Research (PEAR) is a media monitoring, research, and an analysis company.

PEAR is dedicated to building our business by fostering healthy and productive working relationships while uplifting the communities we work in to cement a sustainable future in the media monitoring, analysis, and research environment.

Changes are afoot for online gambling regulation.
31/10/2025

Changes are afoot for online gambling regulation.

Gail Schimmel, CEO of the Advertising Regulatory Board, talks about the need to regulate advertising of online gambling...

How AI is redefining the OTT video industry through hyper-personalisation and smart content delivery.
29/10/2025

How AI is redefining the OTT video industry through hyper-personalisation and smart content delivery.

To keep up with the biggest players and engage new audiences, broadcasters need to be ready to embrace AI and ML.

AI for its own sake is rarely useful. HBR examines the rise of workslop driven by the accessibility of AI tools.
27/10/2025

AI for its own sake is rarely useful. HBR examines the rise of workslop driven by the accessibility of AI tools.

Despite a surge in generative AI use across workplaces, most companies are seeing little measurable ROI. One possible reason is because AI tools are being used to produce “workslop”—content that appears polished but lacks real substance, offloading cognitive labor onto coworkers. Research from...

Taking a closer look at Africa's growth in entertainment and media.
24/10/2025

Taking a closer look at Africa's growth in entertainment and media.

AI, 5G and mobile platforms are fuelling record entertainment and media growth across Africa, according to a new PwC report.

Never underestimate the power of South African talent.
22/10/2025

Never underestimate the power of South African talent.

South Africa’s richest untapped resource isn’t underground. Rather, it’s our world-class tech talent, writes Adam Craker.

The fall and fall of smart glasses.
20/10/2025

The fall and fall of smart glasses.

Smart glasses with augmented reality displays and computer vision sound very useful, but the creep factor is doing them in.

Is there an AI bubble coming that's getting ready to burst?
17/10/2025

Is there an AI bubble coming that's getting ready to burst?

AI has been the dominant theme on Wall Street since the launch of ChatGPT in November 2022, propelling markets to record highs.

Understanding the hidden costs of AI.
15/10/2025

Understanding the hidden costs of AI.

Data centres are consuming more electricity than ever before, and cooling has become the silent bottleneck...

Training AI does have its share of challenges.
13/10/2025

Training AI does have its share of challenges.

Apple has been hit with a lawsuit that alleges it misused thousands of copyrighted books to train its AI models.

Hands-up how many of you still use SMS.
10/10/2025

Hands-up how many of you still use SMS.

Despite apps and algorithms, SMS retains enduring relevance in an era of real-time messaging, writes RICHARD SIMPSON, MD of BulkSMS.

Do you still use AI detection software?
08/10/2025

Do you still use AI detection software?

The digital border guards of academic and professional integrity are causing real-world harm in education and business, writes AI consultant MIKE WHYLE.

Rethinking youth employment is critical.
06/10/2025

Rethinking youth employment is critical.

In South Africa, a degree no longer guarantees a job...

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