Most miscommunication in daily life can be chalked up to an mismatch between intent and perception: You think you said one thing, the person you talked to thought you said something else. Companies often have the same problem. In the context of business and branding, a company’s brand identity is what it says about who it is – the product or service it delivers, the quality it gives customers, its
advantages over competing brands. The brand image, on the other hand, is how the brand is perceived by the public. The challenge any company faces when trying to build a brand is to make sure that its identity matches its image as closely as possible. A negative gap between brand identity and brand image means a company is out of touch with market sentiment, which can make offering services or products more difficult and can even result in a loss of value on the company’s books. We start by creating a brand pack for you – this pack will personify your brand and create the fundamental building blocks for who you are. Next, we put some content pillars into place. These are parameters within which your content will fall so that it is not too erratic and follows some structure. Then comes the exciting part! We have a strategy session where we will come up with all the fantastic campaigns to boost your brand into the industry. Finally we develop a precise content calendar. This is done 4 weeks in advance. We will develop exciting posts through a carefully orchestrated structure to maximise exposure and excitement within your fan base. You will receive monthly reports from which we will carefully analyse to see what works and where we need more attention
We also offer a variety of other solutions, such as copywriting, PR help and so on. Smash Media brings you the level of quality you deserve, without the agency price tag.
