
06/08/2025
💚 Lifestyle & Health: Focus on Consumer Needs
Changing consumption habits and an increased awareness of health are shaping the future of the beverage and liquid food industry. drinktec 2025 places the spotlight on Lifestyle & Health, highlighting how companies can respond to these evolving trends.
What’s driving the industry?
• 🌿 46% of consumers cite physical and mental health as their top priority (Source: Nielsen IQ study).
This shift is leading to significant changes in consumer behavior – including a growing preference for vegetarian and vegan diets, a rising market share for dairy alternatives, and the increasing popularity of no- and low-alcohol products.
🩺 Health-promoting ingredients and new product formulations may require adjustments in process technologies within the beverage and liquid food industry.
💡 At drinktec 2025, you will discover how to leverage these trends to adapt your products and technologies to evolving consumer demands and secure long-term market success.
📅 Date: 15–19 September 2025
📍 Venue: Messe München