Irma Karsten Digital Marketing Trainer & Consultant

22/07/2026

Is your organisation simply training people to use AI, or actively building the capability to adopt it?

In this article, I explore the difference between AI training and AI adoption, why one-off workshops often fail to create lasting change, and what organisations need to do to move from experimentation to practical implementation.

16/03/2026

If you are a business owner and you are not actively integrating AI into your marketing, operations, decision-making and productivity, you are already behind.

Our AI Intensive Course for Business Owners is designed for leaders who want practical implementation, not theory.

This is not a generic AI webinar.

It is a structured, hands-on programme that shows you:
• How to use AI to increase revenue and reduce costs
• How to automate time-consuming business processes
• How to improve marketing performance using AI tools
• How to build smarter systems inside your business
• How to stay competitive in a rapidly shifting market

📅 Starts: 30 March 2026
📍 Delivered live online
🎯 Built specifically for business owners and decision-makers

You will leave with real tools, real workflows, and real competitive advantage.

Registrations are now open.

The businesses that move first will win.

16/03/2026

Have you ever attended a training session where the trainer was a highly experienced professional, deep knowledge, years of expertise, but afterwards you still think:

"I learned a lot… but I’m not sure I could actually do it now."

That moment captures the difference between knowing something and being able to train others to do it.

Many experts are asked to train colleagues, teams or clients.
But almost nobody teaches them how adults actually learn.
Real training is not presenting slides.
It is designing learning experiences that lead to behaviour change.

That is exactly what we focus on in the Train the Trainer Programme from The Training Group.

Over six weeks we cover:
• Adult learning principles
• Outcomes-based session design
• Facilitation skills
• Activity and learning design
• Managing difficult participants
• Practice teaching and feedback

This programme is designed for experienced professionals who want to become credible trainers.

Next cohort starts:
6 April 2026
Registrations are now open.

03/03/2026

Week 6. Competence Demonstrated.
This week, our current Train the Trainer cohort completes the final stage of the programme.

Over six weeks, experienced digital marketers have:
• Designed outcomes-based learning journeys
• Built structured 90-minute sessions
• Developed aligned assessments and rubrics
• Practised facilitation in live environments
• Received structured peer and facilitator feedback
• Refined their professional trainer identity

Week 6 is where capability becomes visible.

As we emphasise from the very beginning, learning is not information transfer. It is behavioural change brought about by experience.

If you are an experienced digital marketer who wants to move from subject-matter expert to competent corporate trainer, the next cohort begins 6 April 2026

Applications are now open.

16/02/2026

Registration closes 19 February.

Most business owners don’t have an AI problem.
They have a time, capacity, and growth problem.

You are juggling strategy, sales, operations, marketing, finance — and still expected to “figure out AI” on top of everything else.

Meanwhile:
• Competitors are automating faster
• Marketing costs are rising
• Teams are stretched
• Decisions feel heavier and riskier

The noise around AI is overwhelming.
The real question is simple:

How do you use AI to make more money and get your time back — now?

That’s exactly why I built the:

AI Intensive Course for Business Owners
Starting 23 February
4 live online sessions | Practical | Revenue-focused

This is not a tech class.
This is not theory.
This is not “let’s explore tools for fun.”

This is for business owners who want:

– Clear strategic use cases for AI in their own business
– Faster marketing ex*****on without losing brand quality
– Better sales messaging and lead generation systems
– Operational efficiency and workflow automation
– Smarter decision-making using real business data
– A 90-day AI implementation roadmap

In 6 focused hours, you will:

Identify where AI can immediately increase revenue
Eliminate repetitive work and reclaim time
Strengthen your positioning and offers
Build scalable systems
Create a practical implementation plan

No coding.
No jargon.
No overwhelm.
Just business results.

If you are a founder, consultant, agency owner, or SME leader who wants practical leverage — this programme is built for you.

Seats are limited because this is cohort-based and interactive.

If you’re serious about growing your business in 2026 without burning out, this is your move.

Comment “AI” or send me a direct message and I’ll share the registration details.

Start date: 23 February.

11/02/2026

Most business owners don’t have an AI problem.
They have a time, capacity, and growth problem.

You are juggling strategy, sales, operations, marketing, finance — and still expected to “figure out AI” on top of everything else.

Meanwhile:
• Competitors are automating faster
• Marketing costs are rising
• Teams are stretched
• Decisions feel heavier and riskier

The noise around AI is overwhelming.
The real question is simple:

How do you use AI to make more money and get your time back — now?

That’s exactly why I built the:

AI Intensive Course for Business Owners
Starting 23 February
4 live online sessions | Practical | Revenue-focused

This is not a tech class.
This is not theory.
This is not “let’s explore tools for fun.”

This is for business owners who want:

– Clear strategic use cases for AI in their own business
– Faster marketing ex*****on without losing brand quality
– Better sales messaging and lead generation systems
– Operational efficiency and workflow automation
– Smarter decision-making using real business data
– A 90-day AI implementation roadmap

In 6 focused hours, you will:

Identify where AI can immediately increase revenue
Eliminate repetitive work and reclaim time
Strengthen your positioning and offers
Build scalable systems
Create a practical implementation plan

No coding.
No jargon.
No overwhelm.
Just business results.

If you are a founder, consultant, agency owner, or SME leader who wants practical leverage — this programme is built for you.

Seats are limited because this is cohort-based and interactive.

If you’re serious about growing your business in 2026 without burning out, this is your move.

Comment “AI” or send me a direct message and I’ll share the registration details.

Start date: 23 February.

14/01/2026

Many experienced professionals are asked to train others simply because they are good at what they do.

That is where things often go wrong.

My latest article explores why subject matter expertise does not automatically translate into effective training and why so many well-intended internal and client training sessions fail to change behaviour in practice.

Training is not about explaining your job.
It is about designing learning that people can apply independently, confidently, and consistently.

If participants cannot use what they learned on Monday morning, the problem is rarely the content. It is usually the design and facilitation.

05/01/2026

2026 RESET: A Strategy Breakfast for Business Owners & Entrepreneurs

Over the December holidays, many business owners paused and reflected.
If you’re going into 2026 wanting clarity, focus, and a future-proof plan this is for you.

I’m hosting a one-time, in-person strategy breakfast at Bakelicious, overlooking Struben Dam.

🗓 Friday or Saturday, 9 or 10 January
⏰ 10:00–13:00
👥 Max 15 people per session

This is not a motivational talk and not a technical AI workshop.
It’s a practical, clear-headed session focused on:
• building a profitable, future-ready business
• understanding where AI actually adds value (and where it doesn’t)
• aligning digital marketing with business strategy

Includes a curated Bakelicious breakfast and coffee plus templates and tools you can start using immediately

R1,500 per person

If this feels like the sign you were waiting for, comment below or send us a message for details.

05/01/2026

Registration is now open for the Digital Marketing Train the Trainer Programme.

This course is designed for experienced digital marketers who are already doing the work and are now expected to train teams, clients, or organisations effectively.

If people can’t apply what you've taught them on Monday morning, it wasn’t training.
This programme exists because too much “training” still stops at slides and inspiration.

What this programme is:
For senior digital marketers, consultants, in-house leads, and agency owners
Focused on learning design, facilitation, and capability transfer
Built for corporate and professional environments

What it's not:
Not about teaching digital marketing fundamentals
Not about presenting or personal branding

Programme starts: 26 January 2026
Format: Live, facilitated, outcomes-based
Certification: Certificate of Competence (not attendance)

If you’re being asked to train or want to monetise your expertise properly this programme will give you the structure, confidence, and professional standards to do it well.
Not a presenter.
Not an influencer.
A trainer who transfers capability.

Places are limited to keep quality and feedback meaningful.

19/12/2025

You’re an experienced digital marketer. You know strategy, ex*****on, business value, and real results.
But, the market is desperate for quality digital marketing trainers, not presenters, not content broadcasters, not influencers, but skilled facilitators who can actually transfer capability.
Most current training courses focus on teaching marketing skills, not training people to become trainers.

And that gap means:
Teams learn tactics, not mastery
Sessions become presentations, not learning experiences
Trainers lack design and facilitation skills
Organisations waste time and budget

That’s what I want to fix.

I’m currently building a professional Train-the-Digital-Marketing-Trainer programme under The Training Group, starting with a soft launch via my network.
This is for seasoned digital marketers only, not beginners, not hobbyists, and not general presenters.

If you’re serious about stepping into professional training delivery and helping organisations build capability, I want to interview you first so we can both assess fit.

Comment the word: TRAINER
I’ll send you a meeting link to have a short conversation and see if this is right for you.

This isn’t for everyone and that’s intentional.

Let’s make training better.