Quite Franckly Design, Animation & VFX

Quite Franckly Design, Animation & VFX Creatively Shaping Brands. Quite Franckly is a content agency giving colour, shape and purpose to y

Quite Franckly is a content agency specializing in design, animation and VFX. We're a family of writers, directors, animators, editors, designers, illustrators, producers, copywriters, composers, technologist's and creators for all media, working at the frontiers of visual narrative.

Living Water: Exploring AI, Faith, and the Stories We TellSo, my kids love the ocean—they love oceanic creatures, and th...
27/08/2024

Living Water: Exploring AI, Faith, and the Stories We Tell

So, my kids love the ocean—they love oceanic creatures, and they’re fascinated by the world they live in. We love exploring all of these wonders together. In my latest film, Living Water, in collaboration with these cool little kiddos, we’ve explored not only AI but also the deeper truths that lie within me and the truths that lie within them.

Recently, one of my kids asked me, “Dad, why do you do what you do? Why do you create the things you create?” This got me thinking about the impact of my work. As a parent who homeschools four children, runs a business, and directs creative projects for global brands, I understand the importance of communicating what’s true to people. I wanted my kids to understand what is true to me. So while creating this film, I brought them along on the journey, bringing them into these beautiful spaces to help create the creatures and bring them to life. This involvement helped me ideate some of the creatures, and together we infused AI to blend them into these imagined realities. It completely blew their minds—and mine too. Along the way, it sparked curiosity, not just about the AI and the tools we used, but about the deeper truths of God’s creation and the living creativity that exists within us.

In a world that often values us based on progress and performance, it’s worth pausing to consider what truly matters. How do we connect the extraordinary creative worlds we imagine with the everyday realities we experience? By prioritizing being fully available and present to those around us who are seeking answers, we can use AI not just as a tool for creation, but as a means to make meaningful connections in the time we have.

I used tools like Runway, AfterEffects, Topaz Video AI, Splice, Red Giant, and Artlist to bring this film to life. These tools helped me create a story that not only reflects my work but also shares the deeper truths I believe in.

Living Water: Exploring AI, Faith, and the Stories We Tell So, my kids love the ocean—they love oceanic creatures, and they’re fascinated by the world…

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Founded in 2012 by industry-leading creative Grant Franck, Quite Franckly offers bespoke graphic solutions to the design, advertising and motion industry. Specialising in VFX & animation, directing, editing, colour grading as well as design and illustration, we employ top talent to collaborate and deliver work at the frontiers of visual narrative.

Our approach to our clients’ challenges is always through the aesthetic and process orientated lens of design. Quite Franckly relentlessly mines the best insights, strategies and platforms to inform our visual decisions. We then create solutions that aren’t only visually striking – as much as we love those – but solutions that will also pierce through the clutter and impact the market.

Design, people and growth form the basis of Quite Franckly. We believe in open, honest and direct communication at all times. Always up for a challenge, we drench ourselves in all the possibilities and become fully involved at every line, stroke and turn. Driven by our meticulous craft, we relentlessly pursue inspiring & future proof design. The final aim to create work that breaths life everywhere it exists.