Spark Media

16/10/2025

October is Pink Month, and health is top of mind.
ROOTS 8.1 shows a strong wellness trend, with 34% of South Africans taking vitamins or supplements regularly, marking a significant increase in health-conscious habits.

As the world turns pink to raise awareness around breast cancer, it’s encouraging to see South Africans investing in their health every day - from prevention to proactive care.

15/10/2025

Just in! Spark Media takes home the Media Owner: Print award at the MOST Awards 2025!

Huge shoutout to our amazing team and clients for keeping print alive, local, and loved.

07/10/2025

When our group companies come together, we create more than the sum of our parts. We are the collective.

Caxton Day 2025 was all about teamwork, networking, and fun at Old Parks Sports Club.

04/10/2025

At Spark Media, it's all about collaboration. Today we're at the Ultimate Braai Fest with The Citizen and Farmer's Weekly.

03/10/2025

Still feels like we hit the jackpot at our Caxton Town Block Party!

One picture can’t capture all the fun had, from padel and bowls to the quiz and soccer, but it shows the spirit of the day. A big thank you to our clients and crew who joined us to celebrate the collective in action. Highlights to come next week

01/10/2025

𝗙𝗼𝗿 𝗙𝗮𝗰𝘁𝘀’ 𝗦𝗮𝗸𝗲 – 𝘄𝗵𝗮𝘁 𝗱𝗼 𝗦𝗼𝘂𝘁𝗵 𝗔𝗳𝗿𝗶𝗰𝗮𝗻𝘀 𝗿𝗲𝗮𝗹𝗹𝘆 𝘀𝗽𝗲𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗺𝗼𝗻𝗲𝘆 𝗼𝗻? ROOTS 8.1, South Africa’s longest-running and most comprehensive local consumer survey, has revealed some surprising insights into how 10.8 million adults across 107 communities shop, live and decide.

Read more here https://bit.ly/3KtDLTa

24/09/2025

South Africa’s strength lies in the richness of its people, cultures, and traditions. At Spark Media, we’re proud to be part of telling these stories and connecting communities every day. Happy Heritage Day South Africa!

12/09/2025

✨ Busy, busy, busy and loving every minute! ✨

From the course to the community, we’ve had a week to remember. We hosted a Grand Prix-inspired sponsored hole at the President Hyper Golf Day 🏎️ and brought some Roaring 20s flair to the Pepkor Lifestyle Golf Day 🥂. Back in the office, we rolled up our sleeves to support the SANBS Blood Drive 🩸, before ending the week supporting Funky Sock Day alongside PNA 🧦.

It’s weeks like these that remind us why we love what we do. Supporting our clients, showing up where it matters, and having some fun along the way.

02/09/2025

That’s a wrap!
A big thank you to our partner, Borderless Access, for conducting the research that powered ROOTS 8.1.

This is just the beginning – the insights are ready to be unpacked.
👉 Contact us to book a bespoke presentation for your team.
👉 Request the full report and discover how South Africans are really spending, shopping, and choosing.

28/08/2025

Cape Town, thank you for joining us today!

Our Head of Research, Lynne Krog, unpacked the ROOTS 8.1 findings - giving marketers, agencies and brands the facts they need to make smarter decisions.

No fluff. No fake stats. Just facts.

28/08/2025

Germany is the largest print market in Europe and the fifth largest in the world. In recent years, major German retailers have moved away from print advertising, testing a digital approach instead.

But guess what? It didn’t deliver the expected results. In the last 18 months a number of retailers reinstated print strategies, particularly direct drop letterbox marketing. 📬 This included Fressnapf, KIK and Woolworths. 🛍️

Leading European reach manager for the retail sector, Media Central, says spending on advertising papers has increased rapidly 📈 recently, with Media Central itself having seen the strongest bookings in two years. It says printed leaflets encourage purchases, and remain the number one medium for advertisers.

27/08/2025

1 down, 2 to go!

What a powerful start to the ROOTS 8.1 research launch in Johannesburg this morning.

Thank you to all our clients and partners who joined us for a fact-filled session – no fluff, no fake stats, just the insights you need to connect with South African consumers.

Next stops: Cape Town and Durban. We can’t wait to share more of the data that makes ROOTS the most trusted audience research in the country.