Perseverance M

Perseverance M Facebook growth strategist & content creator.
šŸ“¢ Daily tips to boost reach, engagement & profit. No fluff — just results.

29/12/2025
How are you?
28/12/2025

How are you?

Be grateful for what you have. I am grateful for being alive today. I am grateful for having a roof over my heard. I i a...
27/12/2025

Be grateful for what you have.

I am grateful for being alive today. I am grateful for having a roof over my heard. I i am grateful for having food in my tummy. I am grateful for having a family. I am grateful for being able bodied, with no disabilities. I am grateful for good health.

No   detected.Premier League    Arsenal
27/12/2025

No detected.

Premier League Arsenal

27/12/2025

A learning "gift" as promised...
__You have the wings, but taking flight is up to you!

On this platform, I train entrepreneurs. That is my objective. I’m not looking to engage customers of my businesses or to sell you something. I also don’t do ā€œsocialā€ media, which is to comment or seek a comment.

I want to teach something that can make you a successful entrepreneur.

Like any good mentor, I look for comments that show that my mentee has grasped something they can run with and use to change the world. Some of you really make me proud with the astute insights you share here. I don't comment back very often right now, but I am reading!

Now take the Ecofarmer AI example that I recently shared here: Do you know that this is the type of business which could one day become a unicorn? If this were the only business I was working on over the next 12 months, I would turn it into a billion-dollar business.

I’m just hoping that my people will pick it up and run with it, as I just have too much on my plate, and it’s not all about making money.

But what does it mean for you? First of all, let’s start with the business you are actually in. How do we ā€œAI-itā€?

We can, you know!

That is my challenge for you this Christmas and New Year. I want you to AI the business you are in.

To do that, some of you will need to . In fact, we all do.

Here's the promised list of beginner AI courses my team put together to help you get started. It is your responsibility to do your own research on such things, but I know the choice can be overwhelming with so many courses popping up right now.

These (mostly) beginner courses are either free or mostly free.

You'll see that many of the big global tech companies have now created their own "Learning Academies" which teach AI skills ranging from courses to ones that are very very advanced. Many if not most courses are free, with the catalogs constantly being updated.

While I'm not endorsing any particular course, below are amongst the most popular and well-respected according to my staff's research. Please share others that you know about and give us feedback on these as you finish them.

#1*. ā€œElements of AIā€
University of Helsinki
https://www.elementsofai.com/

#2*. ā€œAI for Everyoneā€
Andrew Ng/DeepLearning.AI with Coursera
https://www.deeplearning.ai/
Start with: https://www.coursera.org/learn/ai-for-everyone

#3. ā€œGoogle AI Essentialsā€
Grow with Google
https://grow.google/ai/
Start with: https://www.coursera.org/google-certificates/ai-essentials-google
Another Google AI skills portal: https://ai.google/learn-ai-skills/

#4. ā€œAI Fluency: Framework & Foundationsā€
Anthropic Academy
https://www.anthropic.com/learn
Another Anthropic AI skills portal: https://anthropic.skilljar.com/
Start with: https://anthropic.skilljar.com/ai-fluency-framework-foundations

#5. ā€œAI Learning Essentialsā€
NVIDIA Deep Learning Institute (DLI)
https://www.nvidia.com/en-us/training/
Get started with: https://www.nvidia.com/en-us/learn/ai-learning-essentials/
Other self-paced courses: https://www.nvidia.com/en-us/training/self-paced-courses/
Another NVIDIA AI skills portal: https://learn.nvidia.com/

#6. ā€œIntroduction to AI Conceptsā€
Microsoft
AI Skills Navigator: https://aiskillsnavigator.microsoft.com/
Start here: https://aiskillsnavigator.microsoft.com/explore/search/module-614cf7a4f41f2b627aea91bde73ae5e7a8a8927bf9401ba2e8702a9ce2197460
Another Microsoft AI skills portal: https://learn.microsoft.com/en-us/ai/

#7. ā€œSmall Business Jam Skills Labā€
OpenAI Academy
One-hour live event (15 January 2026): https://academy.openai.com/public/clubs/small-business-ipf4m/events/small-business-jam-online-skill-lab-42awndppsz

https://academy.openai.com/

You can also check out Accenture, AWS, Cisco, IBM, and Oracle. They also have learning academies and programs.

Now FREE online courses will get you started and provide you access to cutting-edge and (and sometimes certificates). However, if you are , you will also very likely need to money in for your .

Below is a selected list of world-class institutions that offer AI and AI-in-business courses.

With these programmes, you'll likely get to "meet" the professors and students, whether online or in person. The interactive discussions you have will grow not only your mind but your AI . You could even meet a future business partner.

#1. California Institute of Technology (CalTech)
https://ctme.caltech.edu/ai-machine-learning-certificate-courses
A few free courses.

#2. Carnegie Mellon University Africa (based in Rwanda)
https://www.africa.engineering.cmu.edu/academics/course-catalog.html
Listing of degree courses may be of interest.

#3. Harvard University
https://pll.harvard.edu/subject/artificial-intelligence
A few Free courses.

#4. INSEAD (France)
https://www.insead.edu/executive-education/open-online-programmes/transform-business-ai
Paid courses.

#5. Massachusetts Institute of Technology (MIT)
https://openlearning.mit.edu/news/launch-your-ai-career-mits-online-courses
Amazing list of free and paid courses. Check out free courses on YouTube, too, including this Spring 2025 12-lecture course:
"How to AI (Almost) Anything": https://www.youtube.com/playlist?list=PLc0Yh0D0XR4Z3wityRaEuu4rfzTHRIIAO

#6. Stanford University
https://online.stanford.edu/explore?filter%5B0%5D=topic%3A1054&keywords&items_per_page=24
A few free courses. On YouTube, you can find many free AI Stanford course lectures: https://www.youtube.com/stanfordonline

#7. Stellenbosch University (South Africa)
https://coding-bootcamps.sun.ac.za/immersive-ai-engineering/
An AI bootcamp in South Africa.

#8. University of Oxford
https://www.sbs.ox.ac.uk/programmes/executive-education/oxford-ai-programmes
Most courses are paid. Here's one beginner Coursera option that may be free:
https://www.coursera.org/learn/oxford-ai-essentials?action=enroll

#9. Wharton School, University of Pennsylvania
https://executiveeducation.wharton.upenn.edu/for-individuals/all-programs/ai-for-business/
All courses are paid.

If we've left off an excellent course, university, or other AI learning programme that you think should be mentioned here, go ahead and let me and the platform here know... But remember these are just a few slivers of the information out there.

Time for you to fly!

Happy New Year.

-It



Image caption: African Fish Eagle, South Africa.
"Until you spread your wings, you'll have no idea how high you can fly". Napoleon Bonaparte

The Pen Has Fallen: A reflection on the Death of reading culture.The culture of reading is dead, and the culture of scro...
24/12/2025

The Pen Has Fallen: A reflection on the Death of reading culture.

The culture of reading is dead, and the culture of scrolling through social media has sunk its teeth into the jugular of the youth across all nations. It has grabbed the world by its bo****ks, and nobody seems to care. Children are now raised by gadgets that inevitably lead them to TikTok—another pandemic, an infestation worse than o***m.

Nobody gives a hoot about the written word or literary works anymore, not even on social media. Text-heavy posts are ignored as if they suffer from leprosy, or worse, Ebola. Yet, like flies drawn to honey, the same audiences are magnetically pulled toward naked women flaunting their honey-dripping architecture. Mesmerising, indeed—the so-called eighth wonder of the world.

Growing up, I developed a love for literature, inspired by my late uncle, Darlington. He encouraged me to register for Literature in English in high school even though my school did not offer the subject. I registered, studied alone at home, wrote the exam, and passed.
At the time, my uncle was attending school in Trelawney , Banket, near Chinhoyi. During holidays, he brought home books—school set pieces and many more. He first introduced me to literature through The Trial of Dedan Kimathi, later translated into Kutongwa kwaDedan Kimathi.

I was young and living in Murewa, but that was where the culture of reading took root in me. He later gave me a book by Shimmer Chinodya, written in flashback—a style that fascinated me. That book later became one of my O-Level set pieces, alongside The Merchant of Venice and Animal Farm.
There was also a gentleman in Murewa, a friend of my uncle, who owned a private library in the rural areas. His collection was vast—novels, academic books, and everything in between. We borrowed books from him the way one would from a formal library. He was generous, and his contribution to my love for literature was immense.

It was through this exposure that I encountered the works of Dambudzo Marechera, first through writings by Flora Veit-Wild, and later through Marechera’s own works: House of Hunger, The Cemetery of Mind, The Black Insider, and others.

Dambudzo Marechera was a genius—complicated, misunderstood, and acknowledged mostly after his death. His English was deep and difficult, like the mathematics of language. When I first read House of Hunger as a youngster, I struggled to grasp his style.

The Cemetery of Mind did not make it easier; instead, my own mind felt buried in that cemetery. The Black Insider, a collection of short stories, was even more treacherous.

In simple terms, Marechera was a rare individual whose value was dismissed during his lifetime. Publishers refused to publish his work, arguing that it was too complex and had no market. He insisted otherwise—that there would always be readers with the intellect to engage his writing. History proved him right.

My reading was not limited to English literature. I also devoured Shona novels—well-written, engaging, and impossible to put down once started. I read countless Pacesetters by Nigerian and Ghanaian authors. Today, I wonder where those books are and whether they are still being published.

Technology has since changed how literature is consumed. Books are now read on gadgets. Yet even then, few people read. Home libraries are rare. Social media scrolling has taken over, with people spending countless hours on TikTok or Facebook while gaining little of lasting value.

The mind is dying slowly. Simple conversations expose the absence of reading. Vocabulary thins. Thought weakens. Depth disappears.
In fact, the pen has fallen—and it is dying a slow death.

Freedom Is Not FascismFreedom is when people read my post and do not fear for their lives.Freedom is when people are not...
24/12/2025

Freedom Is Not Fascism

Freedom is when people read my post and do not fear for their lives.
Freedom is when people are not afraid of their government and its security services.

Freedom is the ability to express yourself without fear of victimisation, arrest, or punishment.

Freedom is when a country is decolonised from the shackles of its former liberation fighters who endlessly claim to have died for the nation.

Freedom is when a country has a professional military, police, and intelligence service that serves the country — not a political party.

Freedom is when you can call out your government or president for corruption or wrongdoing.
Freedom is when you criticise the president and do not find yourself in jail, or bundled, bruised, and tied up with shoe imprints on your face.

Freedom is when a country has many independent radio and television stations.
Freedom is the absence of propaganda state media.
Freedom is when the state broadcaster is independent and impartial.

Freedom is when the electoral body (ZEC) is apolitical, independent, and impartial.
Freedom is when ZEC does not employ notorious state agents who spread fear among its staff and the electorate.

Freedom is when you vote knowing your vote is guaranteed — free from manipulation.
Freedom is the absence of violence and intimidation during elections.
Freedom is when a nation chooses the president it wants and deserves, without threats of war.

Freedom is when elections are held every four years and leaders are elected by the people and for the people.
Freedom is when a nation lives without corruption and fear.

Freedom is when a country has decent roads, railways, airports, and functional infrastructure — water, sewer systems, and stadiums.

Freedom is when a country is not ruled by a geriatric dictator who wants to govern until 2030.
Freedom is the ability to express dissent on social media without fear, while criticising corrupt and incompetent policies.

Freedom is when you go to school and can get a job after completing your studies.
Freedom is when citizens love their country and do not feel compelled to flee it.

Freedom is the absence of brain drain.
It is when colleges and universities produce graduates who can contribute meaningfully to the economy.

Freedom is when a country is led by competent leaders who develop it with passion.
Freedom is leadership rooted in service — not greed, nepotism, or personal enrichment.

Freedom is when a president can walk freely without a massive entourage or militarised security.
Freedom is when a president is not afraid of his people.
Freedom is the absence of a one-party state masquerading as a democracy by sponsoring fake opposition.

Freedom is when a country despises corruption instead of competing to join the gravy train.

Freedom is when everyone lives above the poverty datum line.
Freedom is 24/7 electricity.
Freedom is a functioning industry that creates jobs for its people.

Freedom is when a country’s citizens are respected globally — not banned or treated as disposable cheap labour.

Freedom is a functional economy.
Freedom is a stable, respected national currency.
Freedom is hospitals with medicines, doctors, and nurses who can do their work.

Freedom is when a liberation party dies — and its rotten ideologies are never resurrected.

16/12/2025

: From ā€œWhat if?ā€ to...
__Launch of EcoFarmerAI !

I remember being in rural Kenya about 15 years ago, visiting smallholder farmers in my capacity as chairman of Alliance for a Green Revolution in Africa (AGRA). I was interested in how farmers shared information about prices for their produce... or did NOT share, as the case may be.

Traders they sold to could be unscrupulous, if they thought farmers did not know what to charge!

"What if there was a digital way to share this information?" I asked myself.

This was long before smartphones! Back from the trip, I began to code a simple platform. In those days, we didn't yet have the technology used in building apps, so we used something called USSD, which is a bit clunky.

I then gave my ideas to a professional team of developers at our company. This is really how we first developed EcoFarmer in Zimbabwe. The service is not free, of course; we are a business.

So far, more than 1.5 million smallholder farmers now pay a monthly subscription for information about everything from farming methods to timing to sow seeds for best results.

Designed with the help of agricultural extension experts, EcoFarmer 1.0 was a simple digital platform. It's very popular, but we wanted to do more. When our farmers harvest more, they earn more. That is what we are working towards.

Fast forward:

During the past 12 months, our AI team has been developing an ā€œanalytical AIā€ version of EcoFarmer. First, it had to ingest a lot of [credible, high-quality] data on Zimbabwe’s agriculture and farming practices. This data-gathering process was built on our knowledge from the years helping farmers with EcoFarmer.

Then the ā€œbetaā€ was released to 10,000 Zimbabwean farmers who have been quietly trying it out and giving feedback to our teams who then ā€œtrainā€ the AI model by feeding the new insights and observations [data] shared by the farmers. This is the to help improve the AI platform’s accuracy and relevance.

Now for the !

EcoFarmerAI will be formally launched in Zimbabwe in early January. As of this week, you can access the Android version on the Google Play Store and start experimenting with it for free. https://play.google.com/store/apps/details?id=com.econet.ecofarmer.ai

Just to give you an example of its capabilities: a farmer with a Smartphone can take a picture of a plant and in a matter of seconds, it's not only able to identify the crop; it can also tell the farmer if the plant has a disease. It can also offer advice on how to best manage the disease!

Just like a school timetable, a farmer can also use EcoFarmerAI to access a crop-specific calendar that lists daily tasks such as watering, fertilizing, or pest control.

This way, Zimbabwean farmers, like those who grow maize in Guruve or to***co in Karoi, always have access to information to help them know the right steps to take for a healthy harvest.

By now you can see that EcoFarmerAI is designed to be a farmer’s "Special Advisor" and . It will also help government extension services working with smallholder farmers.

Eventually, EcoFarmerAI will be fully ā€œAgenticā€. This means it will not just be able to ā€œadviseā€... It will also do things like source farm inputs [location, best prices] and comparative market information [the going prices for a farmer’s crops and related data]. It will also share warnings about new diseases or other concerns impacting the specific farming district.

Now let’s re-examine our lessons so far:

+ Marketing - Cost = Profit




Seeing the needs, the opportunities, and the powers of AI... I simply used to create a unique , building a for Zimbabwe [that will be scalable to other places over time].

In the of building the model and learning from everywhere, we found Digital Green, our social enterprise partner I told you about a few weeks ago. Our tech shared experiences with theirs who had done similar work in India.

Yes, I love agriculture, but I actually have no farming skills, which is why I don’t run around trying to do it myself. I make my money from and with farmers. I look for opportunities using the skills that I do have, and this is a classic example.

Together we prosper.

?



Image credit: KWB - Ubuntu Hope via Google Gemini Nano Banana Pro

Me in 2025
15/12/2025

Me in 2025

What Marketers Can Learn from Zohran Mamdani’s Stunning Win.What if I told you the biggest marketing case study of 2025 ...
30/11/2025

What Marketers Can Learn from Zohran Mamdani’s Stunning Win.

What if I told you the biggest marketing case study of 2025 didn’t come from a brand — it came from a political upset in New York City?

Zohran Mamdani’s victory wasn’t just political.

It was a clinic in how modern audiences think, choose, trust, and act.

Here are the real marketing lessons hidden in that election result:

1ļøāƒ£ Solve Real Pain Points

He focused on rent, groceries, childcare — the stuff that actually hurts.
Great marketers do the same: hit the pain, offer the relief.

2ļøāƒ£ Speak Human, Not Corporate

No jargon. No political waffle.
Just relatable language that landed fast.

3ļøāƒ£ Activate Your Audience, Don’t Just Target Them

He didn’t just ā€œreach voters.ā€
He mobilized young people, immigrants, and first-timers.

In marketing terms: engagement beats impressions.

4ļøāƒ£ Authenticity Is a Competitive Advantage

He didn’t water down his identity or beliefs to look ā€œsafe.ā€
And voters rewarded the consistency.

Customers do too.

5ļøāƒ£ Challenger Positioning Wins

He framed himself as the outsider taking on the establishment.
Every powerful brand does this at some point.

People love a fighter.

6ļøāƒ£ Turn Attacks Into Fuel

Every criticism sharpened his story instead of derailing it.
Smart brands flip pressure into power.

7ļøāƒ£ Bold > Bland

His message was clear and unapologetic.
That’s why it stuck.

If people can’t repeat your message, it doesn’t matter how good it is.

Bottom Line

Mamdani didn’t just win an election —
he demonstrated the new rules of persuasion, attention, and trust.

Marketers who master these rules will dominate 2026 and beyond.

If you want me to break this down into a LinkedIn carousel, short-form video script, or email newsletter, drop a ā€œšŸ”„ā€ in the comments or message me.

If your plan is to makeMONEY and give yourkids the best life youNEVER had, MAY yousucceed in everything.
28/11/2025

If your plan is to make

MONEY and give your

kids the best life you

NEVER had, MAY you

succeed in everything.

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