01/12/2025
Artificial intelligence (AI) is fast becoming the engine room of modern business, and companies that learn to harness it now are pulling ahead. From sharper decision-making to faster operations and personalised customer experience, AI isn’t just a competitive advantage anymore; it’s the difference between staying relevant and being left behind.
According to IDC’s 2025 CEO Priorities Research, more than 85% of Fortune 500 companies use Microsoft AI solutions to shape their future, with 66% of CEOs reporting measurable business benefits from GenAI initiatives, particularly in enhancing operational efficiency and customer satisfaction.
To explore this further, Brainstorm Magazine in partnership with Cloud on Demand and Microsoft Africa hosted an exclusive C-Suite Executive Roundtable themed “Using AI to get the most out of your business” on 25 November, 2025 at Four Seasons Hotel, The Westcliff.
The discussion delved into how organisations are navigating the AI-powered business landscape. Personalisation, automation, and operational efficiency emerged as strong themes of the discussion.
One participant stressed the importance of learning how to work smarter and leverage AI to maximise limited time, reinforcing the event’s relevance to organisations trying to optimise processes.
Several attendees also pointed out the value of gaining South African and sector-specific perspectives on AI adoption, cutting through global noise to understand its local application.
The discussion also revealed a collective interest in how AI and automation can be used to increase efficiency, differentiate offerings in a crowded market, and drive smarter operations - powered by genuine curiosity, collaboration, and the human touch behind the technology.
Thank you to everyone who took part in the roundtable, and to our sponsors for their valuable support.
This roundtable discussion will be featured in the next issue of Brainstorm magazine, available at leading retail stores and online: https://brainstorm.itweb.co.za/