09/05/2025
In the heart of Kanana, a small township nestled in the vibrant streets of South Africa, VanRoy SA had a vision. Growing up surrounded by poverty and limited opportunities, VanRoy witnessed firsthand the struggles of talented individuals from his community. Despite their exceptional skills, they were often overlooked and underappreciated.
VanRoy noticed a peculiar trend. Rich and influential people were frequently featured with their faces blurred, hiding their identities behind a veil of anonymity. It struck him as ironic that those with wealth and power could conceal their faces, while talented individuals from his community were struggling to get recognition.
Inspired by this observation, VanRoy created the brand "Visions Are Blur." The name was a reflection of his frustration with the status quo. He believed that true talent and potential often went unnoticed, blurred by societal expectations and biases.
VanRoy's mission was to challenge this narrative. He wanted to shine a spotlight on the talented individuals from Kanana and beyond, giving them the recognition they deserved. Through "Visions Are Blur," VanRoy aimed to create a platform where creativity and talent could thrive, unobscured by the limitations of their circumstances.
The record label became a hub for emerging artists, providing them with resources, guidance, and a platform to share their talents. "Visions Are Blur" was more than just a brand – it was a movement, empowering talented individuals to take center stage and share their unique perspectives with the world.
Under VanRoy's leadership, "Visions Are Blur" flourished, becoming a symbol of hope and inspiration for those from similar backgrounds. The brand's message was clear: talent knows no boundaries, and everyone deserves a chance to shine.