26/07/2025
ALCOHOL TV COMMERCIAL PICTURE CASTING BRIEF
WE ARE LOOKING FOR…
(1) BLACK GUYS
AGE: 25-30 YEARS
(2) BLACK OR COLOURED GIRL
AGE: 25-30 YEARS
They are cool, interesting guys with a natural sense of humour.
It’s their first time going on a camping trip. They are not seasoned campers.
The barefoot chill guy.
The one who only came for the pictures.
The “Soft Life” Soldier.
The Braam Bookworm.
Each character will bring their own tempo and perspective to the line “We Outside”, reinforcing how universal — and personal — that statement can be
We’re casting for effortless cool — the kind that doesn’t announce itself. These are people you’d actually want to hang out with: laid-back, funny, and naturally stylish. The performances should feel lived-in and instinctive, with real chemistry driving the rhythm between them. The humour comes from the dynamic — eye-rolls, overlaps, throwaway lines — not from forced punchlines.
We’ll cast with a sharp ear, not just a sharp eye. That means capturing the nuanced music of modern South African speech — not stock accents or flattened archetypes, but the rich spectrum of how people actually speak. From Qwellers to Joburg twangs, we’ll lean into those small inflections that make e that make each voice distinct. It’s not just casting by look — it’s casting by rhythm, energy, and tone.
We’re also thinking in archetypes — not clichés, but subtle types that reflect different ways of being outside.
Like “Wassup” or “It’s not inside, it’s on top”, this line has the DNA of a classic — but here, it’s wearing a slick, modern skin.
The world may be wild — but the humour stays crisp, the tone stays premium, and the can stays cold.
“We Outside” is both a declaration and a dare. We’re here to make it unforgettable.
IF YOU FIT THIS BRIEF’ PLEASE SEND YOUR PICTURES, FULL NAMES, AGE AND CONTACTS ASAP
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MTN: 078 499 4438 / 073756 8898
