Eugene Van Zyl - Ads & Funnels

Eugene Van Zyl - Ads & Funnels Partnering with local service pros to scale leads + sales using proven FB Ads strategies. Simple. Smart. Scalable. Send me a message to get more leads today!

The difference 2 weeks can make on a Google Ads campaign.From 2 calls to 9 calls received and Conversions up by 18%.
07/09/2025

The difference 2 weeks can make on a Google Ads campaign.

From 2 calls to 9 calls received and Conversions up by 18%.

📣 MONDAY BLUES ARE A LIEThe blues only hit you if you believe in it.But when you're building something real for your fam...
07/07/2025

📣 MONDAY BLUES ARE A LIE

The blues only hit you if you believe in it.

But when you're building something real for your family, your freedom, and your future then Monday becomes just another opportunity.

Start your week strong. No mood can beat your mission.

Stop flooding Facebook groups just to feel like you’re marketing.Here’s the truth 👇Most of these groups are full of othe...
05/07/2025

Stop flooding Facebook groups just to feel like you’re marketing.

Here’s the truth 👇

Most of these groups are full of other marketers waiting for you to post… so they can DM you with some half-baked offer. I know this because when I started out, I used the same bad strategy 🤣

Moving on... If your goal is to land local leads, here’s the play:

✅ Check if the group is local and preferably not an open group where anyone can join. (some are global spam pits)

✅ Share page posts on your personal timeline and tag friends or customers, it’s digital word-of-mouth

✅ Focus on your digital rep outside of groups: reviews, Google listing, and your page matter more than judgment from strangers in a comment thread

Local visibility beats group visibility. Every time. 💪

Everyone’s building AI funnels with 7-step automations while I built a simple ad + WhatsApp flow to sell products.✅130 m...
02/07/2025

Everyone’s building AI funnels with 7-step automations while I built a simple ad + WhatsApp flow to sell products.

✅130 messages.
✅R4.64 each.
❌No website needed.

You don’t need more tools. You need more clarity.

Running your own business means you don’t clock in.You show up. You solve problems.You carry the weight when no one else...
30/06/2025

Running your own business means you don’t clock in.

You show up. You solve problems.

You carry the weight when no one else will.

But you also build something no one can take from you.

Coffee at 6 in the morningRepairs at noonPaperwork at midnightIf you run a HVAC business, the weekend starts when the ph...
26/06/2025

Coffee at 6 in the morning
Repairs at noon
Paperwork at midnight

If you run a HVAC business, the weekend starts when the phone stops ringing, and it never stops.

Loving what you do doesn't always look like smiling on the job.Sometimes it looks like 14-hour days.Chasing payments. Fi...
23/06/2025

Loving what you do doesn't always look like smiling on the job.

Sometimes it looks like 14-hour days.
Chasing payments. Fixing what broke overnight.

If that’s you, just know this:
The love shows through your consistency, not your comfort.

22/06/2025

Blessed Sunday 🙏

Here’s to the HVAC business owners:
🧰 Fixing breakdowns while others relax
📞 Answering calls after 7
📊 Balancing books while the kids nap

This week might be chaos.
But your work matters. You’re building something real.

The moment you realize:You didn’t need more leads…You needed better ones.
20/06/2025

The moment you realize:
You didn’t need more leads…
You needed better ones.

Running Facebook Ads without testing is like fixing an AC blindfolded. 🫣You might get lucky.But most times? You just was...
20/06/2025

Running Facebook Ads without testing is like fixing an AC blindfolded. 🫣

You might get lucky.
But most times? You just waste time and money.

This morning, I launched a test campaign.
A few hours in: 6 real messages.

Just testing a clear offer in front of the right people.

When you throw money at random ads hoping for leads, it’s like Lando Norris going for the impossible gap.Spectacular, ex...
16/06/2025

When you throw money at random ads hoping for leads, it’s like Lando Norris going for the impossible gap.
Spectacular, expensive, and predictable.

Most daily newspapers lost 80% of their print readers!This happened between 2014 - 2024. Showing the impact of growing d...
14/06/2025

Most daily newspapers lost 80% of their print readers!

This happened between 2014 - 2024. Showing the impact of growing digital platforms.

📍A few facts📍
1. Roughly 17.6 million South African adults read print newspapers.

2. That constitutes about 41% of the adult population (Ages 15+).

3. Online readership is even larger, reaching ~22.4 million adults (52%).

4. In total, newspaper content in print or online is accessed by around 40 million people, or about 90% of adults.

In short, a newspaper can still be an effective way to promote your local business especially if your services are more targeted at older people.

If you are looking for more digital ways to market your business, then give me a follow to get a FREE guide on how to set up a Google Business Profile!

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