31/07/2025
YELLOW OWL TURNS 5!!! - "THROWBACK CONTENT"
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In the beginning, there was "GOOD VIBES WITH THULI" π
WOW...This was my first YouTube Channel that premiered at the peak of Covid (July 2020 - to be exact). I remember it was such a scary yet exciting time to be alive, nothing was impossible!
- "Dream it - Affirm it - Create it - and Share it!"
π‘ Here are some valuable insights from this creative experience that are still relevant today:
1) The power of PERSONAL BRANDING: I handled myself as a brand. The names Thuli Zikalala and Yellow Owl were a brand, big or small - it doesn't matter. Your name is a brand.
2) Share your AUTHENTIC Story: Don't be afraid to share your life experiences, opinions and heartfelt emotions in a genuine way. Keep it real, be vulnerable.
3) Show YOUR FACE: This builds trust with your audience. People want to see you and know who you are.
4) TAKE RISKS: We experimented with different graphic and visual elements. You'll notice the interpreter CIRCLE, instead of the traditional box - I mean, why not?
Also, you see my face twice in two different roles. As a creative team, we decided that "Thuli Zikalala" was the presenter of the channel; while "Yellow Owl" was the SASL interpreter - 2 in 1 - That's smart!
5) Leverage on your UNIQUE SKILLS: I have strong communication skills and I'm naturally comfortable in front of the camera. (This is thanks to many years of developing my public speaking skills with hashtag ).
6) Create, create, create: Create MORE CONTENT than you consume. Add value, share your ideas, bring something unique to the creative table.
7) Use SOCIAL MEDIA and ONLINE PLATFORMS: During Covid, everything was online. It was a great way to make the most of this opportunity. The YouTube channel and the content we produced was a groundbreaking moment, especially in the SASL interpreting industry. No one else was doing this at the time.
8) The DREAM TEAM: This could never be possible without the support, guidance and patience of people who were smarter than me, and knew more than me. Special thanks to:
- Mav Inc (Creative Director), Chapo Studios (Editor and Post Production), and Nsiki Sibande (Social Media and Marketing).
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All 10 episodes are still available online. You can WATCH, SUBSCRIBE, COMMENT and SHARE! π
π Click on the link:
https://youtu.be/YnOwCSA-xJ4?si=zKlLqjh6U2cZxYAS
"Never Stop Dreaming!"